企業(yè)戰(zhàn)略管理2(2)-文庫(kù)吧在線文庫(kù)
【正文】 se to report for many strategic reasons. 企業(yè)因多種戰(zhàn)略原因而選擇報(bào)告 ? If used effectively, the TBL approach and reporting have the potential to: 若有效應(yīng)用三條底線方法和報(bào)告，具有下列可能性： – Build stakeholder relationships based on shared values, trust, and integrity 在共同的價(jià)值觀、信任和誠(chéng)實(shí)的基礎(chǔ)上建立利益相關(guān)者之間的關(guān)系 – Manage risks by identifying areas of concern to stakeholders and being able to deal with them proactively rather than reactively 通過(guò)確認(rèn)對(duì)利益相關(guān)者所關(guān)心的領(lǐng)域，并能夠積極主動(dòng)、而非被動(dòng)地處理問(wèn)題的方法進(jìn)行風(fēng)險(xiǎn)管理 Exercise 5 練習(xí) 5 ? How could your business use TBL to strategic advantage? 企業(yè)如何應(yīng)用三條底線獲取戰(zhàn)略?xún)?yōu)勢(shì)？ ? Share your ideas with your group, and one good example with the class. 與組員分享你的觀點(diǎn)，然后每個(gè)小組選一個(gè)好的例子跟全班同學(xué)分享。 Global Priorities for Business 企業(yè)全球優(yōu)先考慮的事 Major Challenges in 2021 2021年的主要挑戰(zhàn) 31% 39% 24% Incr. flexibility amp。 mission statements anticipate customers 好的愿景和使命陳述體現(xiàn)了對(duì)顧客的預(yù)期 ? Identify customer needs 確定顧客的需求 ? Provide product/service to meet needs 提供產(chǎn)品 /服務(wù)滿足這些需求 ?ATamp。 mission statements: 有效的目標(biāo)和任務(wù)陳述 ? Broad in scope 范圍廣 ? Generate range of feasible strategic alternatives 制定一系列切實(shí)可行 的戰(zhàn)略備選方案 ? Not too specific 不要過(guò)于具體 ? Reconcile interests among diverse stakeholders 協(xié)調(diào)不同利益相關(guān)者之間的利益 ? Are critical to strategy and business growth對(duì)于 戰(zhàn)略和企業(yè)發(fā)展至關(guān)重要 ? Important for market, customer amp。 Mission statement for your business 根據(jù)課本中列出的基本要素為你自己的企業(yè)制定愿景與使命 ? Select one example from your group to share with the class 每個(gè)小組挑選一個(gè)案例與全班同學(xué)分享 Strategy as Art 作為藝術(shù)的戰(zhàn)略 ? Balance of intuition amp。評(píng)價(jià)績(jī)效 Chapter 9 第九章 Definitions 定義 Business vision and mission are rarely given adequate thought … 很少充分地思考企業(yè)的愿景和使命 …… —Peter Drucker Enduring purpose for being… 存在的持久目標(biāo) …… Built to Last 制定好，堅(jiān)持到底 (Collins amp。 Mission Statements 愿景與使命陳述 Chapter 2 第二章 External Audit 外部分析 Chapter 3 第三章 Internal Audit 內(nèi)部分析 Chapter 4 第四章 LongTerm Objectives 長(zhǎng)期目標(biāo) Chapter 5 第五章 Generate, Evaluate, Select Strategies 制定、評(píng)估和 選擇戰(zhàn)略 Chapter 6 Implement Strategies: Mgmt Issues 戰(zhàn)略實(shí)施： 管理問(wèn)題 Chapter 7 第七章 Implement Strategies: Marketing, Fin/Acct, Ramp。 challenge 強(qiáng)調(diào)機(jī)會(huì)與挑戰(zhàn) ? Future focused 著眼未來(lái) Exercise 1 練習(xí) 1 ? Review the V
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