企業(yè)戰(zhàn)略管理2(2)(更新版)
【正文】 s 需要包括員工和其他主要利益相關(guān)者在內(nèi)的盡可能的廣泛參與 Exercise 2 練習(xí) 2 ? From the Essential Components list in the text, develop a Vision amp。 Evaluate Performance 衡量 amp。D, CIS 戰(zhàn)略實(shí)施、 營(yíng)銷、財(cái)會(huì)、 研發(fā)、計(jì)算機(jī) 信息系統(tǒng) Chapter 8 第八章 Measure amp。 Mission 目標(biāo)（愿景）與任務(wù)（使命）制定 ? Clear vision amp。 future developments 作為評(píng)價(jià)現(xiàn)時(shí)活動(dòng)及將來(lái)發(fā)展的基本框架 ? Are stated clearly so understood by all 敘述足夠清楚以便為所整個(gè)組織理解 Characteristics of Vision amp。 mission statements: 有效的目標(biāo)和任務(wù)陳述： ? Are values driven 價(jià)值驅(qū)動(dòng) ? Reflect judgments on growth 反映對(duì)增長(zhǎng)的判斷 ? Provide criteria for selecting strategies 為戰(zhàn)略選擇提供標(biāo)準(zhǔn) ? Assist in generating strategic options 有助于創(chuàng)造戰(zhàn)略選擇 ? Dynamic amp。 Mission the most public and visible parts of strategicmanagement process. 愿景和使命是戰(zhàn)略管理流程中最公開(kāi)和明顯的部分 Mission needs to reflect 使命應(yīng)該反映 ? Customers 顧客 ? Products or services 產(chǎn)品或服務(wù) ? Markets 市場(chǎng) ? Technology 技術(shù) ? Survival, growth, and profitability 生存、增長(zhǎng)和盈利 ? Philosophy 觀念 ? Selfconcept 自我認(rèn)識(shí) ? Concern for public image 對(duì)公眾形象的關(guān)切 ? Concern for employees 對(duì)員工的關(guān)心 Components of Mission 任務(wù)（ 使命）的要素 Components of mission and corresponding questions to be answered: 任務(wù)（使命）的要素和應(yīng)當(dāng)回答的相應(yīng)問(wèn)題： ? Customers 顧客 ?―Who are its customers?‖ ―公司的顧客是誰(shuí)？” ? Products or services 產(chǎn)品或服務(wù) ?―What are its major products or services?‖ ―公司的主要產(chǎn)品或服務(wù)項(xiàng)目是什么？” Components of Mission 任務(wù)（ 使命）的要素 ? Markets市場(chǎng) ?―Geographically, where does it pete?‖ ―公司在哪些地域競(jìng)爭(zhēng)？” ? Technology 技術(shù) ?―Is it technologically current/ future focused?‖ ―公司的技術(shù)是否以現(xiàn)時(shí) /未來(lái)為重點(diǎn)？” Components of Mission 任務(wù)（使命）的要素 ? Concern for survival, growth, and profitability: 對(duì)生存、增長(zhǎng)和盈利的關(guān)注 ?―Is it mitted to growth and financial soundness?‖ ―公司是否努力實(shí)現(xiàn)業(yè)務(wù)的增長(zhǎng)和良好的財(cái)務(wù)狀況？” ? Philosophy 觀念 ?―What are its basic beliefs, values, aspirations, and priorities?‖ ―公司的基本信念、價(jià)值觀、志向和傾向上什么？” Components of Mission 任務(wù)（使命）要素 ? Selfconcept 自我認(rèn)識(shí)： ?―What is its distinctive petence or major petitive advantage?‖ ―公司的專有能力或最主要的競(jìng)爭(zhēng)優(yōu)勢(shì)是什么？” ? Concern for public image 對(duì)公眾形象的關(guān)切 ?―Is it responsive to social, munity, and environmental concerns?‖ ―公司是否對(duì)社會(huì)、社區(qū)和環(huán)境負(fù)責(zé)？” ? Concern for employees 對(duì)員工的關(guān)心 ?―Are employees its most valuable asset?‖ ―公司是否將員工視為最寶貴的資產(chǎn)？” Importance of Vision
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