【正文】
ss unit by planting mercially significant news about it in a published medium or obtaining favourable presentation of it upon radio, television or stage that is not paid for by the sponsors. ? Sales Promotion: Those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as displays, shows and exhibitions, demonstrations, special offers and various nonrecurrent selling efforts in the ordinary routine. Sales promotions act as a direct incentive to buy. 來自 中國最大的資料庫下載 The Scope of Sales Promotions TARGET O FF ERSDi re ct I nd i re ctCo ns um er s Co up o n s F re e g i ft s Co up o n s P o i nt s s y te m F re e g i ft s Del ay ed i nvo i cing I nc en t i v es Ex tr a g u a r a nt e es P ri ce red u ct i o n Vo uc he r s Tria l o ff er s Vo uc he r s Co m pe ti tio ns來自 中國最大的資料庫下載 Integrating Selling and Promotion ? I do not know who you are. ? I do not know your pany. ? I do not know your pany’s product. ? I do not know what your pany stands for. ? I do not know your pany’s customers. ? I do not kno