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【正文】 w your pany’s record. ? I do not know your pany’s reputation. ? Now what was it you wanted to sell me? 來自 中國最大的資料庫下載 Figure: PushversusPull Strategy Producer promotes aggressively Wholesaler promotes aggressively Retailer promotes aggressively Consumer Consumer Retailer Wholesaler Producer promotes aggressively to Push Strategy Pull Strategy MARKETING MANAGEMENT: Analysis, Planning, Implementation, and Control, 6/E by Philip Kotler 169。 Co mm i s s i o n Ex te nd ed cre d i t Loy alt y s ch em es Tra de i n F re e go o d s Co m pe ti tio ns Tra de i n de als Co m pe ti tio ns 1988 by Prentice Hall A Division of Simon amp。 Bo n us Trai ni n g Dea l e r l o a d er s F re e g i ft s P re m i u m o ff er s Ev en t s a dm i s s i o nTra de Gu a r a nt e es Mo ne y equ i va l e ntSa l es F orce Schuster, Englewood Cliffs, New Jersey 07632 來自 中國最大的資料庫下載 Advertising Objectives ? Convey information. ? Brand Identity building – Shape attitudes – Create/reinforce image positioning – Create desire for the brand – Establish or reinforce brand associations ? Provide postpurchase reassur
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