旅行和消費(fèi)者趨向(1)(存儲(chǔ)版)
【正文】 ty Individuality Diversity Celebrating Victory Youth Savvy Success because Fought hard Were born, Have two and won therefore should jobs be a winner Rewards because Earned it Deserve it Need it Work is Inevitable Exciting Difficult obligation adventure challenge Leisure is Reward for Point of life Relief hard work Education is A dream A birthright A way to get ahead ? 靜夜四無(wú)鄰，荒居舊業(yè)貧。 2023年 2月 下午 3時(shí) 29分 :29February 11, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 2023年 2月 11日星期六 下午 3時(shí) 29分 10秒 15:29: ? 1楚塞三湘接，荊門(mén)九派通。 15:29:1015:29:1015:29Saturday, February 11, 2023 ? 1知人者智，自知者明。 下午 3時(shí) 29分 10秒 下午 3時(shí) 29分 15:29: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴 。 15:29:1015:29:1015:292/11/2023 3:29:10 PM ? 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 15:29:1015:29:1015:29Saturday, February 11, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 2月 11日星期六 下午 3時(shí) 29分 10秒 15:29: ? 1比不了得就不比，得不到的就不要。 Generational Marketing ?Generation X – Being authentic means showing savvy – Distrustful – Real – Wired – Unafraid to try something new, challenging – Family – Spiritual Generational Marketing ?Generation X – Extreme sports – Depth of purpose – Ecotourism – WOW! – Finding themselves in challenges – Brands are meaningless – Really smart, savvy, skeptical – Need one of their own to talk to them Generational Marketing ?Generation Y – 85% define themselves as loyal and hardworking when they see value in what they are doing. – They tend to value living in the moment as important. – They consistently listed their parents as their most admired choices. – Trust their Grandparents the most, followed by parents。cor 36 35 ? Going to a spa 33 34 ? A boutique hotel unusual atmosphere 30 32 ? Learning a new skill or activity 30 30 ? Being able to gamble 25 25 Trip Experiences 2023 % 2023 % Physical Activities ? Getting exercise 45 45 ? Hiking and outdoor adventure 39 42 ? Snorkeling or scuba diving 30 39 ? Bicycling trips through the countryside 23 25 ? Snow skiing 19 17 ? Playing golf 15 16 ? Mountain biking 12 15 ? Snowboarding 12 10 ? Playing tennis 7 6 Trip Experiences 2023 % 2023 % Other activities ? Participating in activities with children 69 65 ? Visiting arts/architecture/ historical sites 49 52 ? A hotel having a kids club or anized family activities 43 41 ? Shopping 45 39 Trip Experiences 2023 % 2023 % Familiarity/Control ? Safety of a hotel or motel 86 84 ? Safety of a destination 77 78 ? A place I have visited before 54 55 ? Having a separate children’s/ teens program 27 30 ? Having access to the Inter or an online service 29 26 Trip Experiences 2023 % 2023 % Pricing ? An allinclusive vacation price (air transportation, 61 64 acmodations, food, transfer to the hotel or resort and some recreation) ? An allinclusive resort price (acmodations, food, 56 62 beverage and recreation) Types of Leisure Trips Taken 2023% 2023% VFR 50 54 Naturalistic 36 37 City 21 28 General Sightseeing 28 26 Sporting Event 9 8 Gambling 10 11 Theme Park 10 10 Allinclusive Resort 6 9 Cruise 5 6 Golf 3 2 Confidence in Selected Information Sources 2023% 2023% When considering travel, very confident in… Remendation from family 80 83 Information in travel guidebooks 52 54 Information on a website 41 49* Travel agent 46 46 Information in travel brochures 34 38 Articles in newspap
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