【正文】 reservations online ? Today there are million online travel bookers ? Purchases: – Airline tickets 82% ? 75% in 2023 – Overnight lodging 67% ? Annual consumer spending (mean) $2,719 Planning vs. Booking Online Travelers 2023 Type of Website Plan Book Online travel agency 70% 69% Company sites 60 54 Search engines 59 31 Destination sites 50 22 Special Interest 16 5 Travel Guide sites 11 9 Newspaper/Magazine 11 4 Community sites 5 3 Inter Users ?Women 51% ?Men 49% ?Boomers (3554) 47% ?Married 66% ?Children at home 42% ?Employed fulltime 62% ?Annual HHI $73,000 EMarketing ?Travel suppliers such as hotels, airlines and online travel agencies have been successful in using marketing to municate with current and potential customers (whether or not booked travel) ?37% of all online travelers (36 million) have registered or subscribed to travel websites ?47% say they have registered with three or more travel websites EMarketing ?Online promotions seem to have an influence over consumers ?In 2023, 11% of online travelers claimed they had taken a trip they otherwise would not have taken based on an ed travel promotion, discount or offer (the same share as in 2023) Psychographics Trends Iconoculture: the future ain’t what it used to be。 Starting from the premise that consumers will actively resist standard marketing efforts. Marketing Trends o Acknowledging that many elements of value have either bee a cost of entry or have lost their power because they have bee monplace. o Identifying emerging, relevant payoffs that will offer consumers a sense that what they do and what they buy – and how they buy it – adds meaning and satisfaction to their lives. Trip Experiences Attributes Considered Extremely/Very Desirable 2023 % 2023 % Experimentation/Fantasy/Ambiance ? Beautiful Scenery 84 86 ? A place I have never visited 75 81 ? A beach experience 63 66 ? An opportunity to eat different cuisines 52 59 ? A hotel with casually elegant ambiance 49 52 ? Nightlife and live entertainment 47 52 ? Option of scheduling vacation activities prior to arrival 47 52 ? A hotel with an historical ambiance 40 46 Trip Experiences 2023 % 2023 % ? Going to theme parks 44 43 ? A destination that is remote/untouched 43 43 ? A hotel or resort with a distinctive theme or atmosphere 36 42 ? A hotel with a formal/elegant d233。s concept of “Lessness” “a philosophy whereby one reconciles oneself with diminishing expectations of material wealth.”185。 :29:1015:29:10February 11, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國(guó)見青山。 :29:1015:29Feb2311Feb23 ? 1世間成事，不求其絕對(duì)圓滿，留一份不足，可得無限完美。 , February 11, 2023 ? 閱讀一切好書如同和過去最杰出的人談話。 2023年 2月 11日星期六 3時(shí) 29分 10秒 15:29:1011 February 2023 ? 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。勝人者有力，自勝者強(qiáng)。 。 2023年 2月 11日星期六 3時(shí) 29分 10秒 15:29:1011 February 2023 ? 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 , February 11, 2023 ? 雨中黃葉樹，燈下白頭人。 J. Walter Smith Ann Clurman。Travel and Consumer Trends Ohio Travel Association Fall Conference October 2023 Overview ?Key Travel Trends – Yankelovich Leisure Travel Monitor – Travel Industry Association of America ?Key Consumer Trends – Psychographics Iconoculture: the future ain’t what it used to be – Yankelovich – Rocking the Ages (Generational Marketing) Yankelovich Leisure Travel Monitor 2023 Brand Charisma ?The 2023 Monitor focuses on building “Brand Charisma.” The report discusses that consumer are disenchanted with the marketplace and business as usual. Customers must be resold on the marketplace in general and with the specific brand. Brand Charisma ?Br