【正文】 :29:1015:29Feb2311Feb23 ? 1越是無能的人，越喜歡挑剔別人的錯兒。 。 Vickie Abrahamson, Mary Meehan, Larry Samuel。 holistic destinations – Nostalgia Generational Marketing ? Douglas Brinkley surmised that “…the streetwise instinct, ground in disillusionment with many aspects of American life, was an understandable reaction, which could also have been praised as pragmatism. Xers were aloof, he said, because they were wary of cliches and propaganda. Antimercialism had been a feature of both the Nirvanaled grunge culture and the novel Generation X, which preached Coupland39。 15:29:1015:29:1015:292/11/2023 3:29:10 PM ? 1成功就是日復(fù)一日那一點點小小努力的積累。 2023年 2月 下午 3時 29分 :29February 11, 2023 ? 1業(yè)余生活要有意義，不要越軌。 2023年 2月 下午 3時 29分 :29February 11, 2023 ? 1少年十五二十時，步行奪得胡馬騎。 15:29:1015:29:1015:292/11/2023 3:29:10 PM ? 1以我獨沈久，愧君相見頻。Travel and Consumer Trends Ohio Travel Association Fall Conference October 2023 Overview ?Key Travel Trends – Yankelovich Leisure Travel Monitor – Travel Industry Association of America ?Key Consumer Trends – Psychographics Iconoculture: the future ain’t what it used to be – Yankelovich – Rocking the Ages (Generational Marketing) Yankelovich Leisure Travel Monitor 2023 Brand Charisma ?The 2023 Monitor focuses on building “Brand Charisma.” The report discusses that consumer are disenchanted with the marketplace and business as usual. Customers must be resold on the marketplace in general and with the specific brand. Brand Charisma ?Brand Charisma is “the ability of a brand to inspire and attract consumers with such passion that they aggressively seek the brand out.” Brand Charisma For a brand to have charisma it must: ? Embody a pelling sense of leadership – through integrity, authenticity and a tangible vision of the future ? Display momentum, imagination and 233。 , February 11, 2023 ? 雨中黃葉樹，燈下白頭人。 。 2023年 2月 11日星期六 3時 29分 10秒 15:29:1011 February 2023 ? 1一個人即使已登上頂峰，也仍要自強不息。 :29:1015:29Feb2311Feb23 ? 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。s concept of “Lessness” “a philosophy whereby one reconciles oneself with diminishing expectations of material wealth.”185。cor 36 35 ? Going to a spa 33 34 ? A boutique hotel unusual atmosphere 30 32 ? Learning a new skill or activity 30 30 ? Being able to gamble 25 25 Trip Experiences 2023 % 2023 % Physical Activities ? Getting exercise 45 45 ? Hiking and outdoor adventure 39 42 ? Snorkeling or scuba diving 30 39 ? Bicycling trips through the countryside 23 25 ? Snow skiing 19 17 ? Playing golf 15 16 ? Mountain biking 12 15 ? Snowboarding 12 10 ? Playing tennis 7 6 Trip Experiences 2023 % 2023 % Other activities ? Participating in activities with children 69 65 ? Visiting arts/architecture/ historical sites 49 52 ? A hotel having a kids club or anized family activities 43 41 ? Shopping 45 39 Trip Experiences 2023 % 2023 % Familiarity/Control ? Safety of a hotel or motel 86 84 ? Safety of a destination 77 78 ? A place I have visited before 54 55 ? Having a separate children’s/ teens program 27 30 ? Having access to the Inter or an online service 29 26 Trip Experiences 2023 % 2023 % Pricing ? An allinclusive vacation price (air transportation, 61 64 acmodations, food, transfer to the hotel or resort and some recreation) ? An allinclusive resort price (acmodations, food, 56 62 beverage and recreation) Types of Leisure Trips Taken 2023% 2023% VFR 50 54 Naturalistic 36 37 City 21 28 General Sightseeing 28 26 Sporting Event 9 8 Gambling 10 11 Theme Park 10 1