【正文】 ers/mags/TV 34 38 Information in travel advertising 21 26 Inter Access 2023% 2023% Used inter to… Obtain travel info and pricing 57 63* Make a travel booking 38 45* Hotel reservations 67 73* Airline reservations 65 64 Car rental reservations 29 32 Complete vacation reservations 21 20 Average number of sites visited N/A Usage of Travel Web Sites To make travel reservations… 2023 % 2023 % ? 28 37 ? 25 31 ? Airline brand web site 22 29 ? Hotel brand web site 21 24 ? 13 19 ? Car rental brand 9 15 ? 11 14 Usage of Travel Websites To make travel reservations… 2023 % 2023 % ? 12 13 ? Search engine 6 11 ? 4 7 ? AOL Travel 5 6 ? Country or destination promotion boardspecific 4 5 ? 2 1 ? Other 8 10 Usage of Travel Websites To obtain information and pricing… 2023 % 2023 % 47 55 41 48 Airline brand web site 30 36 Search engine 25 36 28 35 23 32 30 30 Hotel brand web site 25 30 Usage of Travel Websites To obtain information and pricing… 2023 % 2023 % ? Country or destination promotion boardspecific 15 18 ? Car rental brand 14 18 ? 13 17 ? AOL Travel 13 13 ? 6 4 ? Other 13 2 Travel Industry Association of America Total Domestic . Persontrips 2023 ?Total number of trips 1,140,000,000* ?Purpose of trip – Leisure Travel 82% – Business/convention 12% – Business/pleasure 6% – Person trip = one person traveling 50 miles (one way) or more away from home and/or overnight. A trip is one or more persons from the same household traveling together. Total Domestic . Persontrips 2023 ?Modes of Transportation – Auto/truck/RV 78% – Airplane 16% – Rental car 3% – Bus/Motorcoach 2% – Train/ship 1% Top Activities for Domestic Travelers ? Shopping 30% ? Attend a social/family event 27% ? Outdoor Activities 11% ? City/Urban Sightseeing 10% ? Rural Sightseeing 10% ? Beach Activities 10% ? Historic Places, Museums 8% ? Gambling 7% ? Theme/Amusement Park 7% ? National/State Park 7% Top Activities for Domestic Travelers ? Seminar/Courses 6% ? Nightlife/Dancing 6% ? Sports Event 6% ? Zoo/Aquarium/Science Museum 5% ? Water Sports/Boating 5% ? Performing Arts 4% ? Cultural Events/Festivals 3% ? Golf 2% ? Art Museums 2% Inter Usage ?56% of the million adults in the . currently use the Inter 120 million adults (2023) ?Usage has flattened ?82% indicate they are travelers ?Among the million pastyear travelers, 67% use the Inter ?Frequent travelers (5 or more trips) have high likelihood of using – 74% Inter Usage for Travel Planning 2023 ?65% of online travelers say they consulted the Inter to get information ?26% used Inter for business travel planning (similar to 2023) ?94% of trips planned were for leisure ?76% did trip planning online – 69% in 2023 Inter Usage for Travel Planning 2023 ?Sites Visited – Online travel agency sites 70% ? Expedia, Travelocity, Priceline – Companyowned sites 60% ? Airlines, hotels, etc. – Search engine websites 59% – Destination sites 50% Inter Usage for Travel Planning 2023 ?Online travel planners do a variety of trip planning activities on the Inter: – Searching for airfares and schedules 69% ? 62% in 2023 – Rental cars 41% ? 36% in 2023 Online Booking ? The share of travel planners who also book online continues to grow – 70% of online travel planner are booking or making travel