【正文】 ........7 “住在杭州 ”促進(jìn)房地產(chǎn)業(yè)從經(jīng)濟(jì)新增點(diǎn)成長(zhǎng)為支柱產(chǎn)業(yè)，促進(jìn)了產(chǎn)業(yè)升級(jí) ............................7 “住在杭州 ”促進(jìn)房地產(chǎn)業(yè)發(fā)展外部環(huán)境的改善 ............................................................................8 “住在杭州 ”促使房地產(chǎn)業(yè)內(nèi)部?jī)?yōu)勝劣汰，實(shí)現(xiàn)房地產(chǎn)業(yè)現(xiàn)代化 ................................................8 社會(huì)因素— 觀念 .........................................................................................................................................8 從業(yè)人員素質(zhì) ........................................................................................................................................9 風(fēng)險(xiǎn)因素分析 .............................................................................................................................................9 開發(fā)企業(yè)資質(zhì)過(guò)小 ................................................................................................................................9 調(diào)查測(cè)算不周 ........................................................................................................................................9 宏觀形勢(shì)變化 ........................................................................................................................................9 理解判斷偏差 ......................................................................................................................................10 災(zāi)害事故 ..............................................................................................................................................10 價(jià)格上漲 ..............................................................................................................................................10 企業(yè)行為 ...................................................................................................................................................10 精品之路 ..............................................................................................................................................10 “外侵 ”之路 ......................................................................................................................................10 開發(fā)熱土 ..............................................................................................................................................11 WTO對(duì)房地產(chǎn)業(yè)的影響 ...............................................................................................................................12 機(jī)遇 ......................................................................................................................................................12 挑戰(zhàn) ......................................................................................................................................................134 4................................................................................................................................................................住宅市場(chǎng) 15 中心區(qū) .......................................................................................................................................................15 城西區(qū) .......................................................................................................................................................16 產(chǎn)品特色 ..............................................................................................................................................16 銷售價(jià)格 ..............................................................................................................................................16 熱銷住宅 ..............................................................................................................................................16 客戶構(gòu)成及購(gòu)買目的 ..........................................................................................................................16 城東區(qū) .......................................................................................................................................................17 產(chǎn)品特色 ..............................................................................................................................................17 市場(chǎng)狀況 ..............................................................................................................................................17 客戶構(gòu)成及購(gòu)買目的 ..........................................................................................................................17 城北區(qū) .......................................................................................................................................................17 產(chǎn)品特色 ........................................................................................................................................17 市場(chǎng)狀況 ..............................................................................................................................................17 客戶構(gòu)成及購(gòu)買目的 ..........................................................................................................................18 城南區(qū) .......................................................................................................................................................18 外圍區(qū) .......................................................................................................................................................18 余杭三墩鎮(zhèn)區(qū)塊 ..................................................................................................................................18 之江旅游度假區(qū) ..................................................................................................................................19 下沙區(qū)塊 ..............................................................................................................................................20 錢江南岸區(qū)塊 ......................................................................................................................................21 需求特點(diǎn) .............................................................................................................................................