【正文】 ........................................................................34 寫字樓開發(fā)以政府城市規(guī)劃為依托 ..................................................................................................34 準(zhǔn)確定位市場(chǎng)和目標(biāo)客戶群，量體裁衣迎合市場(chǎng)梯式需求 ..........................................................34 突破原有營(yíng)銷策略，積極引進(jìn)新的理念 ..........................................................................................356 6............................................................................................................................................................二手房市場(chǎng) 36 市場(chǎng)概況 ...................................................................................................................................................36 成交量 ..................................................................................................................................................37 價(jià)格 ......................................................................................................................................................38 供求比例 ..............................................................................................................................................39 支付方式 ..............................................................................................................................................40 客戶構(gòu)成 ..............................................................................................................................................40 阻礙二級(jí)市場(chǎng)發(fā)展的因素 .......................................................................................................................41 配套政策相對(duì)滯后 ..............................................................................................................................41 房改房沒有完全產(chǎn)權(quán) ..........................................................................................................................41 房改房上市手續(xù)繁雜，時(shí)間長(zhǎng) ..........................................................................................................41 貨幣化分配政策不明朗 ......................................................................................................................41 售房戶心理價(jià)位過高 ..........................................................................................................................42 按揭利率過高，時(shí)間過短 ..................................................................................................................42 房改房硬性評(píng)估 ..................................................................................................................................42 主要廠商 ...................................................................................................................................................427 7........................................................................................................................................................單身公寓市場(chǎng) 43 市場(chǎng)概況 ...................................................................................................................................................43 區(qū)域分析 ..............................................................................................................................................43 購(gòu)買目的 ..............................................................................................................................................43 購(gòu)買影響因素 ......................................................................................................................................43 市場(chǎng)特點(diǎn) ...................................................................................................................................................44 缺乏品牌產(chǎn)品 ......................................................................................................................................44 缺乏開展租賃業(yè)務(wù)的開發(fā)商 ..............................................................................................................44 缺乏老年公寓 ......................................................................................................................................44 適宜白領(lǐng)的中檔單身公寓不足 ..........................................................................................................448 8................................................................................................................................................行業(yè)關(guān)鍵成功因素 45 土地 ...........................................................................................................................................................45 規(guī)劃設(shè)計(jì) ...................................................................................................................................................46 品牌 ...........................................................................................................................................................469 9........................................................................................................................................................主要廠商分析 48 浙江綠城房地產(chǎn)開發(fā)有限責(zé)任公司 .......................................................................................................48 公司概況 ..............................................................................................................................................48 競(jìng)爭(zhēng)能力 ..............................................................................................................................................48 管理能力 ..............................................................................................................................................48 優(yōu)、劣勢(shì) ..............................................................................................................................................48 經(jīng)營(yíng)理念 ..............................................................................................................................................48 經(jīng)營(yíng)目標(biāo) ...........................................................................................