外文翻譯(中華老字號經(jīng)營策略)(存儲版)
【正文】 variety of tastes of consumers. In recent years, spring and preused “the Chinese name snacks and House steamed spring series,” and fame. 沈陽航空 航天大學(xué)北方 科技學(xué)院 本科畢業(yè)設(shè)計(jì)（ 外文翻譯 ） 2 Wuhan, the four species of River City name snacks, seasonal rate of the United States can be described as the largest soup of innovation. The past twenty years, the soup has a single meat cooked soup past, the development of the twelve series, eighteen colors, eight kinds of taste sense. River City the other snacks made in the decline of old and famous when the continued USstyle four seasons still. Yangjiang39。s work, set popularity geographical advantages, focus on displaying “old” rich cultural connotation, plement each other. You can also bine the Tourism promotion activities。很多企業(yè)的失敗表明，老字號如果不調(diào)整思路，進(jìn)行及時(shí)的創(chuàng)新，勢必是思路一條。然后，他們在創(chuàng)新上大做文章，將外地的老字號特色引進(jìn)春和樓， 1997 年以來，上海德興館的上海本幫菜、寧波狀元樓的浙菜、蘇州得月樓的蘇菜等紛紛亮相春和樓，令各種口味的消費(fèi)者大飽口福。 從旅游文化的角度看，游客無非是兩類：一是尋求文化差異，如歐美游客，跨海越洋來尋覓異國他鄉(xiāng)的民俗風(fēng)情；二是尋求文化認(rèn)同，如港澳臺同胞和 海外僑胞，為回歸故土的 “ 戀舊 ” 而 “ 尋根 ” 。 老字號可以借鑒 寶潔 ，可口可樂等運(yùn)營品牌的經(jīng)驗(yàn)，比如他們常年對消費(fèi)者的形態(tài)進(jìn)行研究，要轉(zhuǎn)變觀念，不 要僅僅把眼光停留在產(chǎn)品上，要懂得研究消費(fèi)者的 需求 ，特別是消費(fèi)者越來越挑剔的今天這一點(diǎn)相當(dāng)重要。 同時(shí)， 品牌實(shí)力 是企業(yè)品牌字號與競爭實(shí)力的結(jié)合。 （ 7） 擴(kuò)大宣傳 實(shí)際上，老字號有令人羨慕的先天優(yōu)勢，資歷老、 關(guān)注度高，只需稍一 “ 點(diǎn)撥 ” ，便引來媒體、公眾的極大關(guān)注，可謂四兩撥千金。 其中全聚德在全國范圍內(nèi)有 60 余家連鎖店，東來順有 96 家。 “ 老字號 ” 只有跟著時(shí)代走，不斷地改革、創(chuàng)新，才能使 “ 老字號 ” 發(fā)揚(yáng)光大，真正做到幾百年不倒。業(yè)內(nèi)人士認(rèn)為，進(jìn)行改制，走連鎖擴(kuò)張道路是老字號的出路。 三 四年前，武漢業(yè)界曾風(fēng)行餃子館，但現(xiàn)在大多都關(guān)閉了，楚留香餃子館的 “ 好吃不如餃子 ” 卻越叫越響。首先要強(qiáng)化商標(biāo)注冊意識，重視無形資產(chǎn)的評估，使金字招牌取得應(yīng)用的量化價(jià)值。 亨得利，這個(gè)以經(jīng)營鐘表眼鏡而名揚(yáng)名各地的老字號始終不倒 “ 架 ” ，根本原因是它將老字號這一無形資產(chǎn)賦予了新內(nèi)涵。 （ 2） 與城市的旅游文化經(jīng)營接軌 “ 老字號 ” 創(chuàng)文化名城中起著重要的作用， “ 老字號 ” 因其豐厚的文化內(nèi)涵為城市帶來了整體的積極效應(yīng)，并成為了一種具有獨(dú)特魅力的旅游文化資源。論魯菜，春和樓在島城可坐頭把交椅，技術(shù)、特色、知名度已占絕對優(yōu)勢，問題就出在落后經(jīng)營管理手段和菜品口味上的不求新。s “delicious dumplings” talks about the louder call. According to its management briefing, “Chu Liu Xiang” identified a market in Wuhan, dumplings, dumplings made on the specific input operation, by ensuring authentic materials, the technology on quality control, ensure the unique taste, for med its own core petence. (7) Expansion of information In fact, the old and famous are the envy of innate superiority, seniority and old, concerned about the high, just a little one “coaching”, it attracted media and public attention can be described as largely rebutted those claims. Therefore, with deep historical meaning to do something in the article to promote their brands, can cause consumers flock, Wuhan, Cai Lin in mind the last few years engaged in chain operations , will lead to Benbu media “carpet bombing” “Great out of the limelight for a while.” Old and famous generally lowkey publicity, only “Quanjude”,“Big Three” and a few more momentum and publicity. In fact, the “centuryold” brand value to “shop outsiders” coveted. (8) Chain of scientific development Franchising internationally known as the Third Commercial Revolution, it has the rapid expansion of the business, they do not need huge investment and so on. Longestablished chain of scientific development will be able to generate economies of
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