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中經(jīng)石油匯通加油卡運營平臺項目商業(yè)計劃書(18頁)-石油化工(存儲版)

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【正文】 a, Middle China, North China and Bohai Bay have not been involved, thus leaving a vast development space. Comparatively monopolistic Advantages The main target of China Merchants Petroleum and Chemicals Co. Lit (CMPC) business model, one the one hand, the business mode has the exclusiveness as far as reproducing is concerned. Because only one POS is allowed in the finished oil product market, additionally, the plexity of integrating all trades business mode and property right protection, make it impossible to reproduce and simulate. On the other hand, the customers accepted China Express Card only, their consumption is limited with the supply chain work of this card. The supply chain of various structures make the customers have to give up other choices. Compared with the business mode of Ctrip and elong, this mode has monopolistic advantages. . Financial Budget unit: 10000Yuan 2020 2020 2020 2020 2020 2020 2020 sales revenue 180000 270000 350000 420200 500000 550000 610000 Sales cost 110000 160000 210000 250000 300000 330000 370000 Running expenses 30000 40000 50000 58000 70000 75000 85000 Overhead expenses 30000 50000 60000 70000 75000 85000 90500 Financing expenses 1500 5000 7000 7000 7000 7000 7000 Total profit 8500 15000 23000 35000 48000 53000 58000 II. Business Mode introduction of products and services The main product of China Merchants Petroleum and Chemicals Co. Lit (CMPC) is China Express Card, the design of the product integrated petroleum supply, financial service, work technology and logistic, including the plete supply chain management service of logistic for finished oil terminal market, capital flow and information flow. China Express Card is a bank card printed with logo of China Merchants Petroleum and Chemicals Co. Lit (CMPC), issued with the cooperation with banks. It is abbreviated to CEC. This special card has two accounts, one is mon bank account, used for regular deposit and withdrawal and consumption, like usual bank cards。 Chemicals Co. Ltd., CMPC was founded in February, 1997, subjected to the China Merchants industry development pany of the former Committee of Economics and Trade. In 1999 the restructure was pleted. The registry capital is million Yuan. Registry address: 279 Tangkou Section Zhongshan Road Huangpu District Guangzhou City. License number is 4401012020672. Type of enterprise: Limited Corporation. The headquarter of the China Merchants is located at Guangzhou city, and branches were established in Shenzhen, Zhuhai and Dongguan. With the support and concern of government, experts and all the customers, the pany has made great achievement in the fields of Electric Business, supplychain management service, oil product supply, and technology introducing and developing. Brand name is “China Merchants Petroleum amp。既解決了司機“加油繁、 報賬 難”的問題,又避免了眾多司機分散報賬給客戶財務部門帶來的工作壓力和管理漏洞,減輕了財務部門的工作負擔又利于管理,司機和用油單位省事又省心。 【 監(jiān)控服務】 A、 消費過程的全程監(jiān)控管理。把單個的、分散的加油站以特約 商戶 的形式,通過銀聯(lián)的 POS 機網(wǎng)絡連接起來,從而形成中經(jīng)公司的供應鏈網(wǎng)絡。另一方面,客戶只要接受了“匯通卡”( China express card),其消費行為事實上就被鎖定在匯通卡供應鏈網(wǎng)絡之內(nèi),各種結(jié)構(gòu)的服務鏈使客戶不得不放棄其他的再選擇的機會,與 攜程 (Ctrip)和 e 龍(elong)的商業(yè)模式比較,這種模式更具 相對壟斷優(yōu)勢。在中經(jīng)公司的加油卡業(yè)務中,眾多的銀行合作資源優(yōu)勢 體現(xiàn) 在 整合客戶和對客戶服務的優(yōu)勢,尤其根據(jù)各家銀行不同信貸政策和業(yè)務特點,由中經(jīng)公司安排調(diào)度滿足客戶加油款項融資的不同需求,這是任何加油站或油品資源供應商所無法實現(xiàn)的。在同一區(qū)域,使任何大型集團資源供應商的 油站群 也僅是匯通卡油站網(wǎng)絡的一部分。“有車一族”是銀行卡追尋的高端客戶。 1 .4行業(yè)與市場概覽 在經(jīng)濟快速發(fā)展的推動下,目前,中國的物流市場需求和 現(xiàn)代物流業(yè) 均已進入快速增長的時代。公司質(zhì)量管理通過了 ISO9001:2020 的認證(認證號:00706Q10143ROM )。快速復制現(xiàn)有 獨特的 商業(yè)模式 ,使公司成為全球獨具特色的快速成長企業(yè)。公司注冊資本人民幣 5060 萬元,注冊地址 : 廣州市黃埔區(qū)中山大道塘口路段 279 號,營業(yè)執(zhí)照注冊號 :4401012020672,企業(yè)類型為有限責任公司 。 該平臺 服務市場以珠三角為主體,現(xiàn)已輻射廣東省全境。 中國政府遵照 WTO 的承諾,已于 2020 年 12 月全面放開石油產(chǎn)品市場,一 些國外石油公司正在中國加緊建設物流基礎設施,建立油品分銷網(wǎng)絡,與國內(nèi)現(xiàn)有供銷商形成 了多局的局面 ,車輛加油行業(yè)的競爭將由價格向服務轉(zhuǎn)變。通過對加油站銀聯(lián) POS 系統(tǒng)軟件的專用開發(fā),進行數(shù)據(jù) 挖掘 ,為加油站、運輸物流車輛、銀行提供專用供應鏈信息是中國銀聯(lián)改善 POS 平臺的 重要突破。 發(fā)揮 客戶群的優(yōu)勢, 以委托物流的形式實現(xiàn)集團采購, 有效打壓資源供應商的價格,在適當優(yōu)惠下游客戶后,中經(jīng)公司又以較高的利潤水平形成了企業(yè)在市場中的核心競爭力。在金融行業(yè),銀行以是否與中經(jīng)公司發(fā)行聯(lián)名加油卡來衡量其銀行卡是否取得 高端 消費客戶;在汽車加油行業(yè),加油站以是否已成為中經(jīng)公司特約供應商戶來衡量其油站 是否取得優(yōu)質(zhì)客戶;在車輛客戶中,汽車加油以是否使用中經(jīng)公司匯通加油卡來衡量車主是否已取得中經(jīng)公司與銀行的雙重 認可 。這種專用的銀行卡有兩個賬戶,一是普通銀行賬戶,可用于普通的存取款和消費,與一般的銀行卡并無區(qū)別;另一個是專 用賬戶,可通過銀行系統(tǒng)鎖定在一臺或若干臺 POS 機上消費,不能支取現(xiàn)金或在系統(tǒng) 鎖定之外 的 POS 機消費。這樣,商品從加油站流向客戶,卡內(nèi)預付資金從專用POS 機流向公司賬戶,油款按月結(jié)算,完成了商品流和資金流的雙向循環(huán)。 B、 車輛運行過程的全程監(jiān)控管理。 ( 4)產(chǎn)品設計與市場推廣。 providing oncredit payment for gasfilling, information management and account settling services。 China Merchants Petroleum and Chemicals Co. Lit (CMPC) settles account for each oil consumption unit according to the POS report. Therefore, the product flows from gas
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