【正文】 1998 Bain Company, Inc. Professional Standards BOS ?You have been staffed on a case team assigned to segment the customer base of a client in the automotive industry. Two years ago you helped conduct the customer segmentation for one of Bain’s retail clothing clients and, consequently, you have access to a few old presentations that describe Bain’s approach to needsbased segmentation, and then goes into detail about the segments and their profitability. Additionally, a novel approach, using animated 3D PowerPoint, to display the profitability, growth, and attractiveness of the segments was developed to municate the results to this retail client. The client liked the presentation so much that they still use the template for updated versions of the customer segmentation project. ?Because you gathered most of the data on the original case, you wonder if you should disguise the case and summarize the team’s findings for your new case team. Situation: Complication: Sharing Bain Presentations (1 of 3) 37 professionalstandards bc Copyright169。 1998 Bain Company, Inc. Professional Standards BOS General and Expense Policies ?Employees may not violate any criminal or civil laws or regulations (federal, state, or local) as part of any work for Bain Company or its clients nor may they remend (either seriously or in jest) that the client violate any criminal or civil laws or regulations. ?Bain Company letterhead may only be used for Bain Company business. ?Employees can not accept gifts or payments from 3rd party vendors [except those generally accepted in the business munity) (., frequent flier awards)]. ?Employees cannot use Bain or Bain generated contacts to promote or sell products of panies in which they have a material interest. General Policies: ?Employees must follow Expense Standards to determine reimbursable expenses. Expense Policies: 29 professionalstandards bc Copyright169。 1998 Bain Company, Inc. Professional Standards BOS ?Our policy on insider trading provides the greatest protection to both individual employees as well as to the firm (designed to prevent any violations of securities laws, inadvertent or otherwise, as well as to avoid the appearance of improper conduct on the part of anyone employed at our firm). ?You are prohibited from trading, and from tipping others to trade, in a pany39。 1998 Bain Company, Inc. Professional Standards BOS ?In no circumstances may a Bain employee offer any kind of moary or nonmoary incentive for the purpose of gathering information ?Bain employees are responsible for the actions of those they directly or indirectly supervise ?Overarching test of any decision is always the “Sunshine Test” whether the action stands up under scrutiny by an objective 3rd party (or on the front page of the Wall Street Journal) Competitor Data Gathering Policies (4 of 4) 20 professionalstandards bc Copyright169。 1998 Bain Company, Inc. Professional Standards BOS –client identity –client internal data –proprietary insights –purchased studies (permission may be overarching at case start) –presentations –proposals –backup information –success stories –general insights –general developed information –publicly available information Information Which can and should be shared Which should be shared once sanitized Cannot be shared without explicit permission from the client No confidential or proprietary information (including the client’s identity and characteristics of the relationship), provided by or obtained for, a client may be given to anyone outside the case team. Information which is neither proprietary nor confidential may be shared only with the express approval of a Bain partner on the originating case, and in many cases, the client. Protecting Sharing Client Information Guidelines 12 professionalstandards bc Copyright169。 1998 Bain Company, Inc. Professional Standards BOS Policy Areas Protecting / sharing client information Competitor data gathering Exclusivity and client conflict Harassment and discrimination Insider trading General and Expense Policies Policy Areas 5 professionalstandards bc Copyright169。 1998 Bain Company, Inc. Professional Standards BOS Agenda ?Compliance and Introduction ?Policies ?Cases ?Sources of additional information 2 professionalstandards bc Copyright169。 1998 Bain Company, Inc. Professional Standards BOS ?How –through local resources (Professional Standards Managers coordinated with the Center) –worldwide training for all levels –role modeling at the team level –local munications and marketing coordinated by the center (., intra) –internal/external marketing –incentives and disincentives –BVU Program Description (4 of 4) 9 professionalstandards bc Copyright169。 1998 Bain Company, Inc. Professional Standards BOS ?Client confidentiality must be protected. – never reveal client name without VP and client approval ?All statements, written or verbal, must be true. –Lying is never acceptable under any circumstances –Refusing to answer questions is preferable to lying –Bain Employees can not misrepresent themselves, the firm (name or type of enterprise), or the type of research they are performing Competitor Data Gathering Policies (1 of 4) 17 professionalstandards bc Copyright169。 1998 Bain Company, Inc. Professional Standards BOS Bain Company is dedicated to helping our clients achieve outstanding results. As such, we pride ourselves on having the most rigorous standards in the consulting industry with respect to confidentially and conflict of interest. Confidentiality of data: ?Our goal is absolute protection of proprietary