globaldistributionsystems(gds)全球分銷(xiāo)系統(tǒng)-免費(fèi)閱讀
【正文】 2023年 2月 11日星期六 下午 9時(shí) 5分 3秒 21:05: ? 1最具挑戰(zhàn)性的挑戰(zhàn)莫過(guò)于提升自我。 2023年 2月 11日星期六 9時(shí) 5分 3秒 21:05:0311 February 2023 ? 1空山新雨后，天氣晚來(lái)秋。 , February 11, 2023 ? 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒(méi)有。 :05:0321:05Feb2311Feb23 ? 1故人江海別，幾度隔山川。s share of the overall market. ? Horn Effect: When something is wrong with a (small) part of the system, a lot of agencies then think the whole system is wrong GDS and Inter ? Inter gave rise to alternative booking channels ? 1983: 88% of all PNR?s through GDS ? 2023: Only 53% ? Some reasons: – Costs (Inter instead of dedicated lines) – Ease of usec (Graphical interface) Sources of GDSRevenue: ? Booking fee?s from airlines: – Per segment USD (Sabre, 2023) – Per ticket average USD ! – Also fees for cancellations (50% of bookings!) ? Traffic Fee?s (each inquiry costs the airline money) ? Subscriptions from agencies – However: “productivity bonusses” back to agancies ? Sale of Management Data (MIDT) ? Hosting inventory other airlines ? Advertising and other additional services ? Booking Fees most important! Position Vendors (Airlines): ? Vendors pay for both looking and booking ? Huge missions to pay to GDS ? Looking for ways to bypass GDS: – USA: Orbitz – EUR: Opodo – Inter based systems, owned by airlines, that consumers can use from their own PC without having to use the GDS and/or agency ? Agencies receive large kickbacks from GDS?s: Airlines claim why not lower the booking fees instead? Relation GDS and Airlines ? GDS charge airlines for looking and booking ? Airlines pay huge missions to GDS ? Agencies receive large kickbacks from GDS?s: Airlines claim why not lower the booking fees instead? ? Airlines are (since selling their shares in GDS) looking for cheaper alternatives, made possible by new technologies (inter based): ? ORBITZ and OPODO Prices charged by GDS to Airlines More Traffic, Lesser Yield Situation Airline Industry State of the Industry (Chapter 11 = Broke) Alternatives Airline want to get that share! Airline Strategies Traditional Travel Distribution Chain VENDORS TOUROPERATORS TRAVEL AGENCIES TRAVELLERS (Leisure – Corporate) New Travel Chain ( = E Commerce) VENDORS TOUROPERATORS TRAVEL AGENCIES TRAVELLERS (Leisure – Corporate) New Business Models ? Thanks to ICT there new business models are possible ? Reverse auctions: Hotwire ? Customer names his price: Priceline ? Virtual Agencies: Expedia ? Multi channeling: Clicks, Bricks Mortar and Calls: – Clicks (Emerce) – Bricks and Mortar (Traditional agency) – Calls (Callcenters) Hotwire: Inventory Regulation Founded by: American Ame
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