【正文】 另外 ,要注重加強現(xiàn)有從業(yè)人員的專業(yè)培訓，逐步提升行業(yè)人員的整體素質。目前世界上許多區(qū)域“購”和“娛”的建設嚴重滯后，在給旅游者的游覽帶來眾多不便的同時，也在很大程度上影響了旅游收入的提高。 （五） 客源市 場整合策略 客源是旅游業(yè)發(fā)展的基礎和重點。旅游產(chǎn)品差異化的形成要立足本區(qū)域的資源優(yōu)勢，找出區(qū)域內獨有的資源類型，深入挖掘文化內涵，進行高起點的設計和開發(fā)，爭取在進入市場之始就以高品位的特質形成品牌競爭力。 8 （二） 政府主導型策略 旅游業(yè)的發(fā)展需要一個良好的外部環(huán)境，任何一個旅游企業(yè)和集團都無法營造和帶動全行業(yè)來創(chuàng)造這樣的環(huán)境，這就要求旅游業(yè)的發(fā)展必須實施政府主導戰(zhàn)略。 二、提升區(qū)域旅游業(yè)競爭力的策略選擇 產(chǎn)業(yè)競爭力階段理論是波特關于產(chǎn)業(yè)競爭力的又一重要貢獻，依據(jù)這一理論，區(qū)域旅游業(yè)競爭力的形成要經(jīng) 歷四個階段，即要素驅動階段、投資驅動階段、創(chuàng)新驅動階段和財富驅動階段。發(fā)展性因素是區(qū)域旅游業(yè)形成和積蓄未來競爭實力的基礎，主要指區(qū)域旅游資源的開發(fā)利用能力、旅游企業(yè)的營銷、創(chuàng)新能力、旅游資金的引進和利用能力、旅游產(chǎn)業(yè)的優(yōu)化、調整能力等。在這一范式當中 ,波特歸納出了六大影響因素： (1)生產(chǎn)要素，包括自然資源、人力資源、知識資源、資本資源和基礎設施等； (2)需求條件 ,主要指客源市場的需求結構 和需求規(guī)模； (3)相關與輔助產(chǎn)業(yè)的狀況；（ 4）企業(yè)策略、結構與競爭對手 。因此，提升區(qū)域旅游業(yè)競爭力的策略研究，已成為各地區(qū)域旅游業(yè)發(fā)展的當務之急。 the second is the establishment of a flexible industrial development policies and reasonable investments, increased capital investment in the tourism industry, encourage and travel agents。 petition。 (4) business strategy, structure and petition。s budget must be conscious tilt to the tourism industry, and gradually increase the capital investment in the tourism industry. The tourism industry itself must play an initiative to mobilize the enthusiasm of all sides, as much as possible for foreign capital, private capital and overseas Chinese, etc., and mobilize and guide the society to run tourism. In addition, as well as to promote Tour Tour, will achieve a reasonable ine from tourism investment to the development and construction, in development construction, in construction development, and ultimately the cycle of development of tourism economy. (E) tourism market integration strategy Source is the foundation and focus of tourism development. With the country to develop domestic tourism, stable development of inbound tourism, outbound tourism moderate development policy, the domestic tourism market will be the focus of regional petition. The region should coordinate and organize the travel of three forms, a purpose, to focus on developing and nurturing the important goal of domestic tourist market, in particular, to actively guide the visitor39。區(qū)域旅游業(yè)競爭力不是指某一方面的競爭力，而是由眾多影響因素共同作用的結果，同時也是一個從競爭潛力到競爭實力、再到競爭結果的動態(tài)發(fā)展過程。這些因素構成了區(qū)域旅游業(yè)競爭力的核心，也是未來提升區(qū)域旅游業(yè)競爭能力必須關 7 注的焦點。當支持性因素更多的向旅游產(chǎn)業(yè)靠攏和傾斜時，發(fā)展性因素才能更好的發(fā)揮作用。 區(qū)域旅游業(yè)發(fā)展戰(zhàn)略規(guī)劃作為區(qū)域旅游業(yè)競爭發(fā)展的產(chǎn)物，是以提升區(qū)域旅游業(yè)競爭力、實現(xiàn)旅游業(yè)可持續(xù)發(fā)展為目標，通過對特定區(qū)域內旅游業(yè)競爭力優(yōu)勢、劣勢、挑戰(zhàn)、機遇的分析，選擇出適合本地發(fā)展的策略，進而揚長補短，確保區(qū)域旅游業(yè)長久、持續(xù)、穩(wěn)定的發(fā)展。在國際旅游市場上大量同質化產(chǎn)品充斥的狀況下，堅持走差異化產(chǎn)品路線，能夠有效地避免和弱化區(qū)域之間因同質化產(chǎn)品而產(chǎn)生的激烈競爭。同時 ,地方政府的財政預算要有意識的向旅游業(yè)傾斜，逐漸加大旅游業(yè)的資金投入。目前 ,世界大多數(shù)區(qū)域的旅游企業(yè)力量薄弱，難以在市場上形成有力的競爭。各區(qū)域應該注意到人才的專業(yè)化、專職化是未來的行業(yè)需求趨勢?？烁偧寄涎笱芯?目標分析 [J].作者 旅行 研究 ,1997,35(4):16 25. 。作為旅游業(yè)競爭力形成的高級生產(chǎn)要素，旅游專業(yè)人 才是區(qū)域維持長久競爭優(yōu)勢的有力保障。 （六） 產(chǎn)業(yè)集群化策略 集群化是產(chǎn)業(yè)在橫向空間上呈現(xiàn)集聚狀態(tài)的組織形式。對于經(jīng)濟實力薄弱的區(qū)域來說，資金的不足是制約區(qū)域旅游業(yè)競爭力提升的瓶頸。 （三） 旅游產(chǎn)品差異化、系列化策略 旅游產(chǎn)品是旅游活動開展的基礎和條件。對于我國大部分地區(qū)來說，一方面擁有豐富的旅游資源 ,據(jù)有不同程度的資源優(yōu)勢。影響區(qū)域旅游業(yè)競爭力的四類因素并不是相互獨立的，而是一個有機的共同體。依據(jù)這些因素對旅游產(chǎn)業(yè)競爭力影響的大小，又可將其分為決定性因素、支持性因素、發(fā)展性因素和保障性因素。對區(qū)域旅游業(yè)競爭力進行研究可以增強區(qū)域競爭的緊迫感，促使各區(qū)域發(fā)現(xiàn)和了解自己在競爭中的優(yōu)勢和不足，進而快速反應，積極應對，通過局部競爭能力的加強擴大到我國旅游業(yè)在國際市場上競爭能力的提升。s tourism products to meet consumer tourism tourism, leisure, business and exhibition, science, education, exploration and other multilevel requirements and extend the product39。 (2) demand conditions, the major source markets that the demand structure and the scale of demand。s tourism industry to strengthen the international market petitive power. First, the regional tourism petitiveness factors The socalled regional tourism petitiveness refers to the various tourist regions as a whole, in its own process of development shown in the petition for tourists, development, occupation, industry, tourism development of the market and obtain the capacity factor and growth potential. Regional tourism petitiveness is not the petitiveness of a given area, but by the interaction of many factors affecting the results, but also a potential to the petitive strength from the petition, to petition, the results of the dynamic development process. Competitive once made, has aroused extensive concern of scholars home and abroad. The most prominent of which is research professor at Harvard University, the famous expert on petitive strategy Porter, his national diamond map model for industry petitiveness study provides an economic paradigm. In this paradigm which, Porter summarized the six factors: (1) factors of production, including natural resources, human resourc