【正文】 n provide a guarantee. Factors can protect the decisive factor, supporting factors and developmental factors play better to create a good atmosphere, contributed to the severity. Second, to enhance the petitiveness of regional tourism strategy choice Competitive loading phase theory of Porter on the industry, another important contribution to petitiveness, according to this theory, the formation of regional tourism petitiveness go through four stages, namely, factordriven stage, the investmentdriven stage, innovationdriven stage and wealth driver stage. It is characterized by two stages: In the factordriven stage, the formation of petitiveness from the rich resources of the region require regional integration through the resources found superior resources, then the resource advantage into petitive advantage. Investmentdriven stage of the formation of the petitiveness of the region benefited from government and business and investment willingness and ability to the development of advanced production factors. For most of our region, on the one hand is rich in tourism resources, according to different levels of resources. Specific strategy choices are as follows: (A) strategic planning of regional tourism development strategy Planning for the development of tourism in a region crucial in determining the future direction of the regional tourism industry and overall program goals. Regional tourism development strategic planning as a petitive regional tourism product development is based on enhancing the petitiveness of regional tourism, sustainable tourism development as the goal to achieve, through a specific area of tourism petitive strengths, weaknesses, challenges, opportunities analysis, choose the appropriate local development strategy, and then Yangzhangbuduan to ensure longterm regional tourism, 3 sustainable and stable development. With traditional planning for regional tourism, regional tourism development strategic planning a more prehensive and targeted to specific implementation on a lot of flexibility there, and therefore more suitable in the petitive environment for tourism development by the guide. Regional development through regional tourism strategic planning, can effectively integrate resources to maximize the mining and upgrading capacity development and utilization to avoid unnecessary waste caused by wrong decisions so as to further enhance the potential of regional tourism petitiveness. (B) governmentled strategy Tourism development requires a favorable external environment, any one of tourism enterprises and groups can create and lead all Du industry to create such an environment, which requires the development of tourism Government Leading Strategy to be. As a government department, should play an active and effective coordination of their own initiative and capabilities, leading towards a good direction for regional tourism development. The author believes that the government departments to achieve the following three aspects of its leading role: First, establish a good market petition, improve the tourism market system and strengthen the laws and regulations on tourism, and create a fair and reasonable petition in order。 (5) government action。競爭力一經(jīng)提出 ,便引起了國內(nèi)外學(xué)者的廣泛關(guān)注。而支持性因素和發(fā)展性因素共同作用，可以增強決定性因素對現(xiàn)實和潛在游客的吸引力，也為更好地滿足游客的需求和增強游客的滿意度提供了保證。同時，相鄰區(qū)域之間通過差異化的產(chǎn)品又可以達(dá)到揚長補短的效果，有利于區(qū)域之間的合作和共贏。針對這種局面，政府部門和相關(guān)行業(yè)組織可以通過有效的引導(dǎo)和支持，促進各旅游企業(yè)自覺、自愿的與相關(guān)和支持產(chǎn)業(yè)進行溝通協(xié)調(diào)和合作競爭，進而通過單體企業(yè)的聯(lián)系形成各種企業(yè)集群，最大限度地發(fā)揮集群特有的經(jīng)濟集聚、信息共享、風(fēng)險弱化等優(yōu)勢，實現(xiàn)單體企業(yè)的專業(yè)化、規(guī)范化、規(guī)?；芾恚M一步提升中小企業(yè)的競爭力。 10 參考文獻(xiàn) ： [1] Hartserre [J].旅游業(yè)管理 案例 ,2020,21(1):23 32. [2]博士迪米特里奧斯 .市場未來的研究 競爭的目標(biāo) [J].旅游管理 ,2020,21(1):97 116. [3]哈桑薩拉赫學(xué)的市場競爭力的決定因素 在環(huán)境可持續(xù)發(fā)展 [J].旅游研究雜志 ,2020,38(2):263 271. [4]里奇 ,克勞奇 ? 一 ,競爭目標(biāo) JRB:可持續(xù)發(fā)展的角度研究 [J].旅游管理 ,2020,21(1):127. [5]德懷爾 ,旅行和旅游業(yè)的價格競爭力福賽斯的 THP:有 19 個目的地的研究 的比較 [J].旅游管理 ,2020,21(1):9 22. [6]皮爾斯 240。各區(qū) 9 域應(yīng)協(xié)調(diào)和組織好三種旅游形式，有目的、有重點地發(fā)展和培育國內(nèi)重要目標(biāo)客源市場，尤其是要積極引導(dǎo)區(qū)域內(nèi)游客的出行選擇，充分發(fā)展和挖掘近鄰省份的大中城市和東南沿海經(jīng)濟發(fā)達(dá)地區(qū)的游客，以穩(wěn)定和促進區(qū)域內(nèi)客源的增長，確保旅游業(yè)長期保持持續(xù)快速發(fā)展。筆者認(rèn)為，政府部門可以從以下三個方面來實現(xiàn)其主導(dǎo)作用 :一是建立健全良好的市場競爭機制，完善旅游市場體系，加強旅游法規(guī)建設(shè)，營造公平、合理的競爭秩序；二是制定靈活的產(chǎn)業(yè)發(fā)展政策和合理的投資優(yōu)惠政策，加大旅游業(yè)的資金投入 ，鼓勵和代辦旅游；三是增強政府的協(xié)調(diào)引導(dǎo)作用，弱化監(jiān)管職能，給旅游產(chǎn)業(yè)和企業(yè)更多的發(fā)展空間和選擇余地。這類因素包括旅游環(huán)境、政府行為以及發(fā)展機遇等。如何立足自身實際，打造競爭優(yōu)勢，已經(jīng)成為各區(qū)域旅游業(yè)發(fā)展的當(dāng)務(wù)之急，也是在新一輪旅游競爭中取勝的關(guān)鍵。s tourism industry to strengthen the international mark