【正文】 1 A European perspective on achieving petitiveness, 2020, (21): 7988. Enhance the petitiveness of the Regional Tourism Strategy Frank, Gregory Robert Wes British tourism research institute Abstract: The development of tourism is closely related to tourist resources and marketing activities. However, the geographical features of tourist resources and touristmovementaccount for the interaction between tourism and geographical structure. This leads to the existing a signficant task to research into the strategies of advancing regional tourism petitiveness. Key words: regional tourism。 petition。 influence In recent years, with the rest of the world peting to tourism as a pillar industry for the development of local and regional petition among the more obvious and indepth. How to base their own reality, create petitive advantage, has bee a top priority of the regional tourism development, but also travel in the new round of petition of the race. On the petitiveness of regional tourism can enhance the regional petition of the sense of urgency, to promote discovery and understanding of the regional petition in their own strengths and weaknesses, and then rapid response, positive response, the local petitiveness through the expansion of China39。s tourism industry to strengthen the international market petitive power. First, the regional tourism petitiveness factors The socalled regional tourism petitiveness refers to the various tourist regions as a whole, in its own process of development shown in the petition for tourists, development, occupation, industry, tourism development of the market and obtain the capacity factor and growth potential. Regional tourism petitiveness is not the petitiveness of a given area, but by the interaction of many factors affecting the results, but also a potential to the petitive strength from the petition, to petition, the results of the dynamic development process. Competitive once made, has aroused extensive concern of scholars home and abroad. The most prominent of which is research professor at Harvard University, the famous expert on petitive strategy Porter, his national diamond map model for industry petitiveness study provides an economic paradigm. In this paradigm which, Porter summarized the six factors: (1) factors of production, including natural resources, human resources, knowledge resources, capital resources and infrastructure。 (2) demand conditions, the major source markets that the demand structure and the scale of demand。 (3) related and supporting industries conditions。 (4) business strategy, structure and petition。 (5) government action。 (6) opportunities. For the tourism industry, because of its prehensive features of its development, determine the impact of petitive factors in the regional tourism industry is also multifaceted. Based on these factors affect the petitiveness of the tourism industry, the size, can be divided into a decisive factor in supporting factors, developmental factors and security factors. Decisive factors include the conditions of resources, tourism demand 2 conditions, the petitiveness of tourism enterprises and the regional state tourism image overseas. These factors constitute the core of petitiveness of regional tourism, but also to improve the future petitiveness of the regional tourism industry must focus. Factors supporting the development of tourism is not simply to exist, but the increase through its own perfect and can better stimulate and promote the petitiveness of regional tourism enhancement. Such factors include infrastructure, related and supporting industry conditions, personnel quality, technology level. Regional tourism development factor is the formation and savings based on the future petitiveness, mainly referring to the regional tourism resources development and utilization of capacity, marketing, tourism enterprises, innovation, tourism, access to capital and the use of capacity, tourism industry, optimization, adjustment capability . Protective factors constitute the development of regional tourism industry, the external environment, to promote and ensure the smooth direction of tourism development along healthy. Such factors include the tourism environment, the government and other development opportunities. Aff