【正文】 his area are: a. Personalization b. Customization c. Empowerment d. Access e. Ease of living f. Many are seeking an antitechno getaway – to escape technology’s pervasive existence Psychographics Trends ? Homegrown – People have a passion for the real America and authentic experiences. Arts and crafts and nostalgia are important. Within this area experiences such as antiquing, authentic foods, backroad experiences, kitsch, festivals and rural travel are important. a. Authenticity b. Rediscovering the familiar c. Honoring your roots d. Curiosity e. Discovery f. Romance Psychographics Trends ? Fingerprinting – People, especially boomers, are on a search for personal identity. This is the one area where they seek affinity with groups and others with similar quests. This explains the rise in personal coaches and holistic journeys. Affinity travel is the niche of the future. Be a dream maker. Fulfill a fantasy. The values that relate to Fingerprinting are: a. Consumer identity b. Individuality c. Doityourself d. Affinity – paring with others of like mind e. Selfesteem Consumer Behavior Trends ? Natural High – People are seeking a natural experience and seek balance in their hectic lives. Vacationers search for an experience that allows them to unplug from hype and stress. This is the halo of rural, simple life. Spas, selfdiscovery camps, spiritualism, ecotourism all fit within this area. a. Wellbeing b. Fitness c. Balance d. Vitality e. Conservation f. Spirituality g. Environmentalism Generational Marketing Rocking the Ages: The Yankelovich Report on Generational Marketing。 Letting go of conventional assumptions of what ill motivate and satisfy consumers because these assumptions are now in danger of being worse than unhelpful if they speak to a consumer mindset that no longer exists. 168。lan ? Be a lightening rods for a positive emotion ? Care about consumers more than they care about themselves ? Recognize when the consumer’s mindset or lifestyle changes and immediately lets the consumer know it knows Marketing Trends Reselling a consumer requires: 168。 Vickie Abrahamson, Mary Meehan, Larry Samuel。 job ahead of family – Huge economic gains – Brand savvy – Feel the country owes them – Resent authority – Passion for introspection and selfenlightenment Generational Marketing ?Baby Boomers – VIP services – Forever young – Nonconformists – unless it’s serving them – Participants – Adventure – Diversity – pack lots into one vacation – Spas。 GenXers are trusted the least. Generational Marketing ? Generation Y – They are energetic and need continual stimulation and challenge. Comfortable juggling many things at once and will move on quickly if they get bored or dissatisfied. – Their truth detectors are always on and they do not give second chances if deceived. – Optimistic more than threefourths (78%) believe they will achieve their life goals. Generational Marketing ? Generation Y – More than threefourths do not agree that money buys happiness. – Honesty and integrity are the attributes admired most. – 92% place high value on volunteer work. – Community focused。 :29:1015:29Feb2311Feb23 ? 1故人江海別，幾度隔山川。 。 , February 11, 2023 ? 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 :29:1015:29:10February 11, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 2月 11日星期六 3時 29分 10秒 15:29:1011 February 2023 ? 1空山新雨后，天氣晚來秋。 :29:1015:29Feb2311Feb23 ? 1越是無能的人，越喜歡挑剔別人的錯兒。 2023年 2月 11日星期六 下午 3時 29分 10秒 15:29: ? 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提