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【正文】 2023年 2月 11日星期六 下午 3時(shí) 29分 10秒 15:29: ? 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 2023年 2月 11日星期六 3時(shí) 29分 10秒 15:29:1011 February 2023 ? 1空山新雨后，天氣晚來秋。 , February 11, 2023 ? 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 :29:1015:29Feb2311Feb23 ? 1故人江海別，幾度隔山川。 job ahead of family – Huge economic gains – Brand savvy – Feel the country owes them – Resent authority – Passion for introspection and selfenlightenment Generational Marketing ?Baby Boomers – VIP services – Forever young – Nonconformists – unless it’s serving them – Participants – Adventure – Diversity – pack lots into one vacation – Spas。lan ? Be a lightening rods for a positive emotion ? Care about consumers more than they care about themselves ? Recognize when the consumer’s mindset or lifestyle changes and immediately lets the consumer know it knows Marketing Trends Reselling a consumer requires: 168。 1997 Psychographics Trends ? People are collecting experience “Merit Badges” – Vacationers are collecting experiences rather than consuming things. It is no longer what one has, but what one does. Destinations are about the experience rather than the attributes. Within experience collecting, the following values exist: a. Learning b. Growth c. Freedom d. Exhilaration e. Fun Psychographics Trends ? – Personal technology is changing everyday and is changing the rate at which services need to be delivered. Technology is also being more personalized. The values within this area are: a. Personalization b. Customization c. Empowerment d. Access e. Ease of living f. Many are seeking an antitechno getaway – to escape technology’s pervasive existence Psychographics Trends ? Homegrown – People have a passion for the real America and authentic experiences. Arts and crafts and nostalgia are important. Within this area experiences such as antiquing, authentic foods, backroad experiences, kitsch, festivals and rural travel are important. a. Authenticity b. Rediscovering the familiar c. Honoring your roots d. Curiosity e. Discovery f. Romance Psychographics Trends ? Fingerprinting – People, especially boomers, are on a search for personal identity. This is the one area where they seek affinity with groups and others with similar quests. This explains the rise in personal coaches and holistic journeys. Affinity travel is the niche of the future. Be a dream maker. Fulfill a fantasy. The values that relate to Fingerprinting are: a. Consumer identity b. Individuality c. Doityourself d. Affinity – paring with others of like mind e. Selfesteem Consumer Behavior Trends ? Natural High – People are seeking a natural experience and seek balance in their hectic lives. Vacationers search for an experience that allows them to unplug from hype and stress. This is the halo of rural, simple life. Spas, selfdiscovery camps, spiritualism, ecotourism all fit within this area. a. Wellbeing b. Fitness c. Balance d. Vitality e. Conservation f. Spirituality g. Environmentalism Generational Marketing Rocking the Ages: The Yankelovich Report on Generational Marketing。 give back – Vacation experience that allows rebuild, provide lasting benefit – Allow for independence – Never sell short wisdom Generational Marketing ?Generation 9/11 – Predicted to bee a generation of conformists – Risk adverse – Fit in and be part of a crowd – 1950s all over again – Cocooning (Faith Popcorn) – Stay very close to home Generational Marketing Matures Boomers Xers Defining Idea Du
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