【正文】 column.(1) Sea route to Taiwan opens in QuanzhouSteamer or Banner Headlines: across the top of the front page or the sports page in order to rate the important story.(2) Rockets win fourth straightDrop headline: it is posed of two or three lines with each line indented a little rightward. （3）Lebanese Battle In heavy shelling As talks proceedCentered Head: three lines, and the first line and the last line sharing the same length. (4) kids crusade to save Our StreamInverted Pyramid Head: it looks like an inverted pyramid. (5) Heavy Losses Are Reported in Fighting in South Lebanon and Along the CoastExcept the format differences, news headlines also can be distinguished from manners. In the following, some simple examples have been given. Intuitionistic headline: it is a short and direct statement simply telling the main topic of the story.(1) Bullish stock market hits historical high(2) Plans ensure adequate grain supplyQuestion Headline: it is a form of a question to arouse readers’ interest or articulating newspapers’ attitude.(3)Top brands or not?(4) Will kids sit quietly?(5) Sex: Was it virtually good for you?Quotation Headline: it directly quotes the word of related people in the news to enhance news immediacy and truthfulness.(6) SinoAfrican summit a historic event, Hu says(7) Gaddafi: No ignorance of EU plan on Mediterranean Union Functions of news headlineAt a time when the speed of life is being faster and faster, news headlines provide people with rich information as soon as possible. Therefore, the function of news headlines can never be undervalued. A good headline must possesses these functions—to sell the story, to capture the essence of the event and to beautify the page appearance.The determining factor whether the story can be read or concerned by readers is the headline. When readers read a newspaper, the first thing that catches their eyes is also headline. Good heads are excellent advisements for the stories. They can arouse interest and catch the readers’ attention at the first sight. In such a petitive media world, headlines help to sell news and newspaper, if they are fine. Time is precious for modern people. By reading newspapers, readers are able to enjoy much convenience, and save large amount of time, because they have no time to allow them to read the news from end to end. To present and pass the news effectively, headlines have to sum up news content to satisfy the readers. In addition, headlines should catch up with the development of time and world.Headlines are described as the “eye” of news, so there is no doubt that the newspaper would be more attractive if the “eye” is more beautiful. Like packing the product, headline will beautify news pages with varied fonts, sizes, colors and structures. Goodlooking headline often enhance the appetite for news reading. News headlines fulfill the informative function and expressive function.“The core of the informative function of language is external situation, the facts of a topic, reality outside language, including reported ideas or theories.” (Newmark, 2001: 40) The informative function of news headlines is made up of two parts: first, it shows the readers basic facts or information about the news。 word of year Subprime當(dāng)選美國07年度詞匯 Life on Mars? 火星上有神秘“女郎”？ Official jailed for bribetaking 高級(jí)官員因受賄罪而被判入獄 Zhu visited floodhit regions 朱镕基慰問受洪災(zāi)區(qū) The boy with the BillionDollar Secret 懷有賺取億萬美元之秘訣的男孩 Midget words General speaking, headline space is valuable. Usually, there is no enough room for the headline of English news headlines, so using midget words has the advantage of avoiding changing lines. Short words are often used to replace long ones. They are named “Synonyms of All Work (萬能同義詞).” The following are some of the most frequently used midget words by journalists. ace = champion aid = assistance blast = explosion body = mittee crash = collision fake = counterfeit fete = celebration glut = oversupply snag = unexpected difficulty Abbreviative and acronym wordsAbbreviative and acronym words are employed frequently in news headlines for saving room and balancing sentence structure. Abbreviation is the shorten form of certain words of many letters. Acronym is made of the first letter of many words instead of the whole word. Some abbreviations used in headlines are listed below: ad. = advertisement dorm. = dormitory flu. = influenza gym. = gymnasium scifilm. = sciencefiction expo. = exposition Interpol. = international police motel = motor hotel Rain, Colder Temps Move In Wednesday (Temps. = Temperatures)Acronyms used in news headlines can be divided into three types.(1) Names of organizationsUNESCO = United Nations Educational, Scientific and Cultural OrganizationsIMF = International Monetary Fund WTO = World Trade Organization PLO = Palestine Liberation Organization IOC = International Olympic Committee(2) Names of mon object ABM = antiballistic missile PC = personal puter PR = public relations SDI = strategic defence initiative GMT = Green Mean Time(3) Names of man’s position titles PM = prime minister GM = general manager VIP = very important person PA = personal assistant Vogue Words“New” is life of news language, which is decided by the essence of news report. News reports always keep in step with the time and situation. All the new object, new social phenomenon, new idea and new fashion e forth on new, and then pass to public. What words are used to express them? The answer is vogue words. Vogue words can be divided into two types: one is the word with broadening meaning, like copy (復(fù)制), mouse (鼠標(biāo)) and web (網(wǎng)站)