外文翻譯---企業(yè)電子商務(wù)戰(zhàn)略探討-電子商務(wù)-預(yù)覽頁
【正文】 gic significanceThe early 1990s after the rise of emerce, and the fad sweeping the globe, our businesses are actively use this opportunity, vigorously develop emerce enterprises. Haier Group, fully seize this opportunity for emerce based on the reorganization of logistics, Group estimated annual savings will be nearly 200 million of funds. (1) establish effective corporate branding and corporate image Corporate business services and mitment to put the pany on the site, issued in a timely manner to the outside world. allow potential customers to a pany with the first visual impression。 the other hand, go to emerce ordering products, marketing and advertising of the intermediate links, thereby reducing the enterprises in the costs. In the United States, wholesale costs in enterprises, the use of emerce panies to cut 5% 10% of their cost. (3) improve efficiency and stimulate enterprises to gain petitive advantage Emerce gives information to the fastest pace in receiving, processing and transmission, This not only simplifies the information processing procedures, and improve the accuracy of information processing. Through emerce, can be the fastest to get more information, so petition to gain the advantage. (4) provide a more effective aftersales service Using the Internet for aftersales service, we can site the pany has been printed on products, technical support and other information. This will not only save money but also save a lot of labor expenses, to enable us to devote more time to deal with more plex problems and do a good job with the client relationship. Emerce will bring our businesses so much easier, it greatly changed people39。 The second stage is to establish its own portal。s accession to the WTO is approaching, the development of emerce should be stressed that market demand for industrial development and the principle of bining stressed that information technology industries to promote the role。與1998年的48億美元相比，增長了約142%。一、我國企業(yè)發(fā)展電子商務(wù)的戰(zhàn)略目標(biāo)電子商務(wù)作為一種新興的商業(yè)模式，它具有極大的潛力推動企業(yè)“打破”原有企業(yè)戰(zhàn)略的束縛，徹底改變企業(yè)的運(yùn)作流程，增強(qiáng)顧客與供應(yīng)商的聯(lián)系，開拓新的市場。對電子商務(wù)狹義的理解或者對電子商務(wù)急功近利的盲目隨從，都可能忽略電子商務(wù)的潛在的戰(zhàn)略意義。(一) 有效樹立公司的品牌和企業(yè)形象把公司經(jīng)營范圍和服務(wù)承諾放到公司站點上，及時向外界發(fā)布，使?jié)撛诘目蛻魧居幸粋€直觀的第一印象；我們可對各種反饋回來的信息及時處理，以調(diào)整自己的產(chǎn)品及公司的經(jīng)營策略，使企業(yè)能及時對市場變化作出反應(yīng)；我們可以在第一時間將自己最新的產(chǎn)品及時介紹給廣大客戶，以達(dá)到推銷自己產(chǎn)品的目的，對于推廣自己和發(fā)現(xiàn)需求是最廉價、最快捷的，這些都是企業(yè)傳統(tǒng)模式所無法比擬的。企業(yè)通過電子商務(wù)，可以用最快的速度獲得更多的信息資料，從而在競爭中贏得優(yōu)勢。但企業(yè)如何克服泡沫，穩(wěn)健地發(fā)展電子商務(wù)呢？本文將結(jié)合實際進(jìn)行探討。企業(yè)信息化素有“三分技術(shù)，七分管理，十二分?jǐn)?shù)據(jù)”之說，可見基礎(chǔ)之重要，實踐也證明，很多企業(yè)上系統(tǒng)失敗，也多是因為基礎(chǔ)沒打好。要解決此問題必須成立權(quán)威的信息化決策機(jī)構(gòu)和管理機(jī)構(gòu)，統(tǒng)一規(guī)劃，統(tǒng)一平臺，解決各自為政，各立山頭的問題，使新增投資不走老路，對已形成的信息孤島要進(jìn)行整合，在充分利用已有資源的條件下，打破壁壘，統(tǒng)一平臺。 （四）電子商務(wù)階段 這一階段也可以分兩走，第一步建設(shè)INTRANET，借助INTERNET建設(shè)企業(yè)內(nèi)部互聯(lián)網(wǎng)，即供內(nèi)部使用的企業(yè)信息門戶，也象訪問INTERNET一樣；第二步整合INTERNET/INTRANET，通過代理和反向代理進(jìn)行內(nèi)外部的相互訪問，從而形成完整的企業(yè)電子商務(wù)環(huán)境，開展網(wǎng)上定購和網(wǎng)上銷售。有效的客戶關(guān)系管理戰(zhàn)略。通過電子交易的方式買賣雙方能夠在網(wǎng)上完成整個業(yè)務(wù)流程，使企業(yè)之間的交易減少許多事務(wù)性的工作流程和管理費(fèi)用，降低了企業(yè)經(jīng)營成本。統(tǒng)計數(shù)據(jù)表明，企業(yè)供應(yīng)鏈可以耗費(fèi)企業(yè)高達(dá)25%的運(yùn)營成本。
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