【正文】 業(yè)文化究竟如何定位和理解，這就應(yīng)該根據(jù)企業(yè)實(shí)際情況，打造企業(yè)文化的平臺(tái)，讓企業(yè)文化盡快 落地，而不是把企業(yè)文化懸在半空。而是應(yīng)該扎扎實(shí)實(shí)的發(fā)掘企業(yè)文化，提煉企業(yè)文化?？杀氖沁B他們自己也沒有理解企業(yè)文化到底是什么？所以說當(dāng)你掛著 “ 企業(yè)文化 ”的羊頭去買 “ 口號(hào)文化 ” 的狗肉時(shí)候，又怎么讓人接受你這是在真真正正搞企業(yè) 文化呢！ 企業(yè)文化是企業(yè)多少年發(fā)展過程中積累企業(yè)精神財(cái)富，就其本質(zhì)來說，是人文化。企業(yè)要塑造文化環(huán)境，去提高員工文化，才能營(yíng)造共同的價(jià)值觀。s achievements. Three. Effective speaking, was driving effectiveness far strong in negative drive, thus the enterprise should formulate a perfect reward system for team39。s development indication correct direction. But in the real life, our enterprise constructs in the team, when specially TransCulture team construction what question is facing? We interviewed Mr. Liang will Cheng who Carnegie trains Shanghai Corporation. Wealth Wisdom: Has trained in Carnegie in the enterprise, we saw has very the multispan country these transnational enterprises, their team very has the possibility is by different national, the different region personnel is , constructs in theirs team, which opportunities did you see and the challenge? Liang: My main discovery is the cultural differenceIn development process, although everybody has must the goal which pletes the matter, but everybody 10 diligently direction is sometimes dissimilar, the result in a team, you runs I toward the east to run toward the west, all dissipated the strength the TransCulture team39。s potential displays good, their enterprise advance speed can speed up, therefore how we do give the training plan which this family enterprise formulates are from raise staff39。 Then we help them to strengthen with human39。s service is to the enterprise exterior customers, but also has to own colleague and the upper and lower layer. I in contact these transnational enterprises in the team, but also some very deep feeling is they takes very much staff39。s target, its achievement goal takes root in enterprise39。s appearance and so on the new form appearance has seriously attacked the existing cultural management theory category, in this case, the TransCulture management idea has then produced, in order to the convenient friends studied the wind to reorganize the correlation data to form the TransCulture management principle. 1st, the TransCulture principle was in recent years along with the reform and open policy unceasingly thorough, the world economics integration advancement sped up, the multinational corporation implemented the transnational management in world each place, after each kind of foreign capital, the foreign enterprises unceasingly inrushed one kind of new management question which appeared, this was the management science new situation, the new task. 2nd, before research TransCulture management, first must understand cultural the speak of at present does not have unified and the accurate definition to the culture, but all makes a general reference generally for receives material and the environmental condition influence people39。s industry falls behind extremely, in the few in number enterprise, the foreign enterprise holds the dominant status, the nationality industrial enterprise can form the strong trend, the survival and the development space receives the serious limitation, the business management manifests the national characteristic with new China establishes, the industry had the development which progresses by leaps and bounds, although 5039。s 11 session of Third Session, has opened domestic and the overseas two 14 big, more explicit must establish and practice the socialist market economy system, speeds up the reform and open policy the step, this has opened up the brandnew perspective for Chinese Enterprise to in foreign petition and the omnidirectional development, from this, the TransCulture management question highlights only then day after day in the China business management. 5th, the reform and open policy was the direct agent and the prerequisite which the Chinese Enterprise TransCulture produced and develops, the TransCulture has bee the China business management the new trend. First, displays in the middle of the foreign investment enterprise which increases unceasingly, these enterprises during introduction fund and introduction technology, also has introduced the management, specially the outside personnel directly participates in the enterprise producing, the management management and technical, the quality surveillance, caused the different value idea, the management philosophy, the management, the thinking mode, the morals and the behavior standards has had the positive connection and the collision. Next, displays in has the technology imported project enterprise, the vanguard technology equipment in the introduction, the digestion and in the innovation process is following with the outside personnel39。s head buys “the slogan culture” dog meat time, also how lets the human accept you is doing the enterprise culture truely! He enterprise culture is in the enterprise how many year developing process accumulates the enterprise spiritual wealth, its essence, is the human research enterprise39。s culture. The enterprise needs to mold the cultural environment, enhances the staff culture, can build the mon values. Therefore said at present speaks the enterprise culture to be supposed to solve following three problems , gradually influences the talented talented 17 person is enterpris