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《20 xx年奧迪轎車品牌商務(wù)政策講解課件》-預(yù)覽頁

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【正文】 f the monthly plan is not fulfilled due to the account book sealing by SC ahead of schedule, SC will recalculate this assessment margin by the end of the year. Of their yearly business plan by the end of the year, the assessment margin will be recalculated as following: 考核銷售折讓 Assessment Discount – 銷量考核 Sales Volume 計(jì)劃完成率 Sales Plan Fulfillment Rate CKD(A6L/A4L/Q5) %。如果出現(xiàn)差異,將以年商務(wù)計(jì)劃為準(zhǔn)。 跨省銷售率大于此上限則本地銷售考核系數(shù)為 0,否則為 1; If dealer crossselling rate large than this limit then the local sales assessment rate is 0, otherwise the local sales assessment rate is 1 跨省銷售率計(jì)算方法:當(dāng)期跨省上牌數(shù) /當(dāng)期經(jīng)銷商上牌總數(shù) Crossselling rate calculation: dealer crossprovince registration quantity/ dealer total registration quantity 本地銷售考核系數(shù)特別說明 Special note over local sales assessment rate : 此上限標(biāo)準(zhǔn)并非奧迪銷售事業(yè)部制定的跨區(qū)銷售率的指導(dǎo)標(biāo)準(zhǔn) .而是考慮全國(guó)情況設(shè)置的較為寬松的過 渡性上限標(biāo)準(zhǔn)。 Objective: Check dealer’s implementation of standard sales process 考核傭金比例:最高考核比例為 %。 考核銷售折讓 Assessment Discount – 秘密采購(gòu) Mystery shopping 考核周期 :奧迪銷售事業(yè)部網(wǎng)絡(luò)部每年將委托第三方對(duì)經(jīng)銷商實(shí)施秘密采購(gòu) 8次,按季度兌 現(xiàn)考核返利 ,每 2次平均成績(jī)作為 相應(yīng)季度的考核依據(jù)。 Assessment ratio: Max. discount is %. Dealers will get corresponding discount (M) according to their MS result (A: scores). Dealers who don’t participate in all 2 waves MS pro quarter can not get this discount. 秘密采購(gòu) Mystery Shopping FBU (A3 ): % 考核銷售折讓 Assessment Discount – 秘密采購(gòu) Mystery shopping 考核周期 :奧迪銷售事業(yè)部網(wǎng)絡(luò)部每年將委托第三方對(duì)經(jīng)銷商實(shí)施秘密采購(gòu) 8次,按季度兌 現(xiàn)考核返利 ,每 2次平均成績(jī)作為 相應(yīng)季度的考核依據(jù)。 Dealers will be assessed by DD of ASD twice a year according to the general survey result pro half year. 考核資格 Assessment Limits: 半年累計(jì)銷售檔案提報(bào)率 Customer documents submitting rate in total half year ≥90% 半年累計(jì)銷售檔案合格率 Customer documents fulfilling rate in total half year ≥90% 半年累計(jì)檔案真實(shí)性 Customer documents facticity in total half year ≥85% 半年累計(jì)成功樣本量 Sample size in total half year ≥半年累計(jì) AAK in total half year *10% 其中 , 半年累計(jì)銷售檔案提報(bào)率 Customer documents submitting rate in total half year ( %) =半年累計(jì)用戶檔案數(shù)量 /半年累計(jì) AAK數(shù)量 * 100%submitting rate (%)= Customer files volume in total half year / AAK volume in total half year * 100%) 用戶滿意度 銷售 CSS Sales CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): % 考核銷售折讓 Assessment Discount – CSS 銷售 Sales 24 24 考核辦法 Assessment method:以上條件全部滿足時(shí),方可按下列規(guī)則進(jìn)行 CSS(銷售)的 銷售折讓考核 ,否則不能獲得該項(xiàng)銷售折讓獎(jiǎng)勵(lì) Only all above premises are fulfilled, can dealer get CSS discount according to the rules 排名在前 25% ,銷售折讓獎(jiǎng)勵(lì) % Ranking within top 25%, % discount will be given. 排名在第 26%- 75% ,銷售折讓獎(jiǎng)勵(lì) % Ranking is 2675%, % discount will be given. 排名在第 76%- 90%,銷售折讓獎(jiǎng)勵(lì) % Ranking is 7690%, % discount will be given. CSS銷售成績(jī)排名在后 10%,不享受傭金獎(jiǎng)勵(lì) Ranking is within bottom 10%, no discount will be given 考核說明 Assessment notes:一經(jīng)查實(shí)經(jīng)銷商有提報(bào)虛假用戶檔案或有其他弄虛作假的行 為,則取消其相應(yīng)考核期內(nèi)的考核資格。 Dealers must provide real customer documents. If fake documents or actions are found, dealer will have no score for CSS (service) telephone interview of related period. 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 27 排名在前 Ranking top 25% 排名在第 Ranking 26%- 75%, 排名在第 Ranking 76%- 90%, 排名在后 Bottom10% 27 % % % 0 % % % 0 非 J. D. Power CSI調(diào)研城市 Non survey cities J. D. Power CSI調(diào)研城市 survey cities 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核辦法一 Assessment method 1 以半年作為考核結(jié)果的兌現(xiàn)周期,根據(jù) CSS調(diào)研半年綜合成績(jī)進(jìn)行經(jīng)銷商排名并給予相 應(yīng)比例的銷售折讓 Dealers will be ranked based on the final average half year score CKD 按以下標(biāo)準(zhǔn)兌現(xiàn) :CKD standards 28 企業(yè) 企業(yè) /企業(yè)企業(yè) 29 企業(yè) 企業(yè) /企業(yè)企業(yè) 30 考核周期 Assessment period:根據(jù)調(diào) 研公司的調(diào)查結(jié)果,奧迪銷售事業(yè)部網(wǎng)絡(luò)部每年將 對(duì)該項(xiàng)共考核 2次,每半年 1次,按每半年的綜合成績(jī)進(jìn)行考核。 FBU; 考核依據(jù) Assessment 飛行檢查結(jié)果排名:一汽 大眾委托第三方調(diào)研公司 實(shí)施飛行檢查,全年實(shí)施兩輪普查和 兩次復(fù)查。 If rank 51%- 100% , have to take retest 考核銷售折讓比例:最高考核比例為 %,根據(jù)飛行檢查的普查排名和復(fù)查排 名順序, 給予經(jīng)銷商相應(yīng)的考核銷售折讓 (M)。 If retest rank 81% 100% , M=0% 36 34 本商務(wù)政策解釋權(quán)歸一汽 大眾奧迪銷售事業(yè)部 The right of interpretation for this Margin Policy belongs to FAWVW Audi Sales Division 37 35 謝謝! Thank you
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