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《20 xx年奧迪轎車品牌商務(wù)政策講解課件》(文件)

 

【正文】 d (rank by retest score) 復(fù)查成績(jī)排名在前 40%,考核銷售折讓給予 %; if retest rank top 40%, M=% 復(fù)查成績(jī)排名在第 41% 80%,銷售折讓給予 %; if retest rank 41% 80% , M=% 普查成績(jī)排名在第 81% 100%,銷售折讓給予 0%。相應(yīng)考核周期內(nèi)未參加飛行檢查的經(jīng)銷商不享受該 項(xiàng)考核銷售折讓。每輪普查之后公布一次排名,普查排名前 50%的經(jīng)銷商獲得相應(yīng)考核銷售折 讓;而普查排名后 50%經(jīng)銷商需要再接受一次復(fù)查,按照復(fù)查的結(jié)果重新公布一次 排名 ,然后再根據(jù)復(fù)查排名給予相應(yīng)考核銷售折讓。 Dealers will be assessed by DD of ASD twice a year according to the general survey result pro half year. 28 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核辦法一 Assessment method 1 FBU 按以下標(biāo)準(zhǔn)兌現(xiàn) :FBU standards 排名在前 Ranking top 25% 排名在第 Ranking 26%- 75%, 排名在第 Ranking 76%- 90%, 排名在后 Bottom10% % % % 0 % % % 0 A8/Q7/A5/TT/Q5 A3 31 29 考核辦法二 Assessment method 2 以 2020年 CSI 調(diào)研結(jié)果兌現(xiàn) 2020年 112月的 %考核比例 . 2020 CSI results will be the basis of % sales discount from Jan to Dec. 2020 情況一:當(dāng)奧迪品牌在 CSI排名前 3名時(shí),所有 33個(gè)調(diào)研城市的經(jīng)銷商都將獲得 %考核銷售折讓; Situation 1: If Audi ranks Top 3 in CSI, all dealers in 33 cities have the qualification to get % 情況二:當(dāng)奧迪品牌在 CSI排名前 3名之外時(shí),以排名第 3的品牌得分為基準(zhǔn), 城市得分高于或等于該分?jǐn)?shù)時(shí),其所在城市的經(jīng)銷商才能獲得 %考核銷售折讓 Situation 2: If Audi not ranks Top 3, the score of the 3rd brand will be regarded as basis. If city’s score ≥ this score, dealers in this city have the qualification to get % 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 32 30 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 特別說(shuō)明 Special explanations: 當(dāng) CSI 結(jié)果即樣本量為零時(shí),該城市的經(jīng)銷 商考核辦法同非 調(diào)研城市。 Dealers must provide real customer documents. If fake documents or actions are found, dealer will have no CSS discount of related period. 用戶滿意度 銷售 CSS Sales CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): % 考核銷售折讓 Assessment Discount – CSS 銷售 Sales 25 25 目的:提高奧迪用戶的服務(wù)滿意度和品牌忠誠(chéng)度 Objective: To improve customer satisfaction and customer loyalty 考核依據(jù) Assessment basis : CKD CSS調(diào)研結(jié)果:由一汽 大眾委托第三方調(diào)研公司實(shí)施 CSS問(wèn)卷(服務(wù))電話調(diào)研,每個(gè) 月滾動(dòng)進(jìn)行、半年核算一 次綜合結(jié)果,調(diào)研的目標(biāo)車型為 CKD和 FBU車型; CSS results: telephone interview will be done monthly for both CKD and FBU models by the third party CSI 結(jié)果:來(lái)源于 CSI 用戶滿意度調(diào)研,每年一次,調(diào) 研的目標(biāo)車型為 A6L和 A4L及 Q5。 Assessment period: The third party consigned by FAWVW Audi Sales Division will implement 8 waves mystery shopping on dealers every year. The average result of every 2 waves will be taken as assessment basis for the relative quarter. 21 當(dāng) If A ≥90 , 當(dāng) If 90 A ≥ 80, 當(dāng) If 80 A ≥ 70 , 當(dāng) If A < 70 , 21 M = % M = % M = % M=0 考核銷售折讓 Assessment Discount – 秘密采購(gòu) Mystery shopping 秘密采購(gòu) Mystery Shopping FBU (A3 ): % 考核辦法 Assessment method: 22 22 目的 :提高用戶滿意度和奧迪品牌忠誠(chéng)度 Objective: To improve customer satisfaction and customer loyalty 考核銷售折讓比例 Assessment ratio : 最高考核比例為 %。 Assessment period: The third party consigned by FAWVW Audi Sales Division will implement 8 waves mystery shopping on dealers every year. The average result of every 2 waves will be taken as assessment basis for the relative quarter. 19 當(dāng) If A ≥ 90 , 當(dāng) If 90 A ≥ 80, 當(dāng) If 80 A ≥ 70 , 當(dāng) If A < 70 , 19 M = % M = % M = % M=0 考核銷售折讓 Assessment Discount – 秘密采購(gòu) Mystery shopping 秘密采購(gòu) Mystery Shopping CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5 ): % 考核辦法 Assessment method: 20 20 目的:檢查奧迪經(jīng)銷商對(duì)標(biāo)準(zhǔn)銷售流程的執(zhí)行及達(dá)成情況。根據(jù)經(jīng)銷商的不同秘密采購(gòu)成績(jī) (A:分 ),給予經(jīng)銷 商相應(yīng)的考核銷售折讓比例 (M) 。 As the temporary limit, the crossselling rate limit is made concerning the national wide sales and management status. 根據(jù)對(duì)不同區(qū)域市場(chǎng)的特定要求和市場(chǎng)特點(diǎn),區(qū)域需要在此基礎(chǔ)上單獨(dú)制定不低于全國(guó)標(biāo)準(zhǔn)的本區(qū)域 的跨區(qū)銷售上限標(biāo)準(zhǔn)并實(shí)施,由區(qū)域代表處在奧迪事業(yè)部批準(zhǔn)的前提下單獨(dú)制定并實(shí)施。 The summation of monthly distribution plan released by field force to dealers must be equal or large than the annual business plan. GS and CT are responsible for checking the accuracy of the plan. In case of discrepancy, the annual business plan sh
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