某市舊村改造項(xiàng)目營(yíng)銷策劃提案-全文預(yù)覽
【正文】 ................................................................................................................................8 四、項(xiàng)目產(chǎn)品定位 .....................................................................................................................................................................................9 五、價(jià)格定位 .......................................................................................................................................................................................... 10 六、形象定位 .......................................................................................................................................................................................... 11 第三部分 項(xiàng)目開發(fā)關(guān)鍵點(diǎn)建議 ..................................................................................................................................................................... 12 一、產(chǎn)品規(guī)劃設(shè)計(jì) —— 關(guān)系項(xiàng)目成功與否的生死命門 .............................................................................................................................. 13 二、建筑施工 —— 進(jìn)度比質(zhì)量更重要 ....................................................................................................................................................... 14 三、資金問(wèn)題 —— 開發(fā)商最缺的是錢，最不缺的也是錢 ........................................................................................................................... 14 四、 **村委會(huì) —— 水能載舟亦能覆舟 ....................................................................................................................................................... 15 五、政策公關(guān) —— 小心駛得萬(wàn)年船 .......................................................................................................................................................... 15 第四部分 項(xiàng)目營(yíng)銷推廣思路 ........................................................................................................................................................................ 16 一、入市時(shí)機(jī)的把握 ............................................................................................................................................................................... 17 二、營(yíng)銷渠道 .......................................................................................................................................................................................... 17 三、營(yíng)銷策略 .......................................................................................................................................................................................... 18 四、開發(fā)節(jié)奏及銷售控制： .......
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