【正文】 N GUANGZHOU ABSTRACT Economy hotel emerged in the United States in the middle of last century, and became a dark horse in the world hospitality industry soonly? Although economy hotel in overseas has became into a mature hotel form ,the appearance of “JINJIANG IIN” just officially marks the birth of our country’s economy hotel. As an innovative product concept and operation of hotel successful business development service model, the economy hotels in the next 10 years will still have a good investment prospects. However, as the number of foreign economy hotel is increasing in GuangZhou, the local economy hotel brands of GuangZhou gradually reveals inadequate experience,nonstable development pattern, immature management policy etc disadvantages and it’s apparent lack of core petitiveness pared with foreign famous brand and starred hotel. As a result, this paper researches will firstly through the research and study on the domestic and international economic situation and the development of the hotel theories and stragegies for economic hotels. Secondly, bined with the regional characteristics, set the development of GuangZhou economic hotel as an example then lead to the existing problems of development .finally, this paper demonstrates a more detailed and specific strategy to the development of GuangZhou local brand of economy hotel. Key words： Economy hotel； problem； Development strategy 目 錄 1 緒論 .......................................................................................................................................1 研究背景及意義 ..........................................................................................................1 國(guó)內(nèi)外文獻(xiàn)綜述 ..........................................................................................................2 2 經(jīng)濟(jì)型酒店的相關(guān)理論與概況 ..........................................................................................3 經(jīng)濟(jì)型酒店 相關(guān)理論 ...................................................................................................3 國(guó)內(nèi)外經(jīng)濟(jì)型酒店 發(fā)展簡(jiǎn)史 ......................................................................................4 3 目前 國(guó)內(nèi)外經(jīng)濟(jì)型酒店發(fā)展現(xiàn)狀 .......................................................................................5 ............................................................................................5 .......................................................................... ............... .5 廣州 本土 經(jīng)濟(jì)型酒店發(fā)展現(xiàn)況以及存在的問題 .......................................................6 4 廣州市經(jīng)濟(jì)型酒店發(fā)展條件綜合評(píng)價(jià) ..............................................................................9 廣州經(jīng)濟(jì)型酒店發(fā)展的基本 條件分析 .......................................................................9 廣州經(jīng)濟(jì)型酒店 SWOT 分析 ......................................................................................10 5 廣州 本土 經(jīng)濟(jì)型酒店發(fā)展 對(duì)策 ........................................................................................14 連 鎖經(jīng)營(yíng)策略 .............................................................................................................14 品牌策略 ....................................................................................................................14 業(yè)務(wù)外包 策略 ...........................................................................................................14 營(yíng)銷 策略 ....................................................................................................................15 人力資源 戰(zhàn)略 ............................................................................................................16 6 總結(jié) 與展望 ........................................................................................................................18 參考文獻(xiàn) ..................................................................................................................................19 致謝 ..........................................................................................................................................20 第 1 頁 共 20 頁 1 緒論 研究的背景及意義 經(jīng)濟(jì)型酒店 在我國(guó)是一種較為新穎的酒店經(jīng)營(yíng)業(yè)態(tài)， 1997 年 “ 錦江之星 ” 的出現(xiàn)才正式標(biāo)志著我國(guó)經(jīng)濟(jì)型酒店的誕生。其中分店數(shù) 目最多為七天連鎖和嶺南佳園，本土名牌優(yōu)勢(shì)較為突出。簡(jiǎn)單而言，達(dá)到 3B1P， 即浴室 (Bath)、床位 (Bed)、早餐 (Breakfast)和停車位(Part),突出房間的實(shí)用功能，追求足夠大的客流量以保證薄利多銷。通過合作計(jì)劃，公司大都變成了經(jīng)濟(jì)型旅館 的客戶。 國(guó)內(nèi)經(jīng)濟(jì)型酒店研究現(xiàn)狀 鄒統(tǒng)釬（ 2021）在發(fā)表的《經(jīng)濟(jì)型酒店的關(guān)鍵成功因素與經(jīng)營(yíng)模式》中指出經(jīng)濟(jì)型酒店是指以大眾可以支付的價(jià)格為顧客提供專業(yè)化服務(wù)的酒店，定位于普通消費(fèi)大眾，價(jià)格適中，基本設(shè)施齊全，干凈、方便、舒適。 趙建強(qiáng)、郭偉（ 2021）在他們的論文《中國(guó)經(jīng)濟(jì)型酒店發(fā)展 SWOT 分析》中認(rèn)為國(guó)內(nèi)經(jīng)濟(jì)型酒店應(yīng)該 在克服自身劣勢(shì)的情況下，利用市場(chǎng)機(jī)會(huì)走出困境。 指的是保持低廉價(jià)格，針對(duì) 20%低端 市場(chǎng)的價(jià)格敏感消費(fèi)者的飯店?？偨Y(jié)