錘子手機的營銷策略分析報告-全文預(yù)覽
【正文】 mmer technology is given priority to with smartphones, to create a perfect user experience for the purpose, to improve the quality of life of consumers. And if you want to understand and improve the hammer mobile phone, must be from the aspects of its marketing strategy. Therefore, this article takes the hammer mobile phone as the research object, through the introduction of the development present situation and the analysis of the hammer mobile hammer mobile STP theory, the use of marketing knowledge and some related marketing mix theory, through the marketing strategy of the status quo analysis of the existing hammer mobile phone, millet contrast, with its main petitor to hammer the problems existing in the mobile marketing strategy, and puts forward some Suggestions for the Problems.Keywords：smartisan phone；marketing strategy目 錄1 緒論............................................................1 研究的背景....................................................12 錘子手機簡介....................................................1 錘子手機定義及其特點..........................................1 錘子手機的發(fā)展歷程及其經(jīng)營狀況................................2 錘子手機的STP情況............................................23 錘子手機營銷策略的現(xiàn)狀..........................................4 錘子手機營銷策略現(xiàn)狀分析......................................4 錘子手機的SWOT分析...........................................74 錘子手機營銷策略存在的問題......................................7 錘子商業(yè)模式..................................................7 錘子產(chǎn)品（以T2為例）.........................................8 錘子品牌......................................................95 錘子手機營銷策略................................................9 錘子商業(yè)模式的調(diào)整...........................................10 加強錘子手機的產(chǎn)品管理.......................................10 加強錘子的品牌管理...........................................11結(jié) 論.............................................................12參考文獻..........................................................14致 謝.............................................................151 緒論 研究的背景 如今，手機市場的競爭日趨激烈，要想在市場上站得住腳跟，必須學(xué)會審時度勢，改善自身的營銷策略方式，提高自身的核心競爭力。2 錘子手機概況 錘子手機定義及其特點 錘子手機的定義錘子科技是一家制造移動互聯(lián)網(wǎng)終端設(shè)備的公司,使命就是運用完美主義的工匠精神,打造出用戶體驗一流的數(shù)碼消費類產(chǎn)品(智能手機為主),以此來改善甚至提高人們的生活質(zhì)量。就是因為錘子ROM（錘子基于安卓深度定制的系統(tǒng)）的推出，使得顧客越發(fā)的期待錘子手機，創(chuàng)作者關(guān)注的本身就不是錘子ROM本身，做好錘子ROM其實只是創(chuàng)作者的一個夢想，它背后真正關(guān)注的其實就是錘子手機，從錘子ROM中我們可以了解到錘子手機的特點包括：第一，重視人性化和個性化。第三，錘子手機應(yīng)用商店的應(yīng)用。 2013年9月8日，域名持有人信
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