錘子手機(jī)的營(yíng)銷策略分析報(bào)告-全文預(yù)覽
【正文】 mmer technology is given priority to with smartphones, to create a perfect user experience for the purpose, to improve the quality of life of consumers. And if you want to understand and improve the hammer mobile phone, must be from the aspects of its marketing strategy. Therefore, this article takes the hammer mobile phone as the research object, through the introduction of the development present situation and the analysis of the hammer mobile hammer mobile STP theory, the use of marketing knowledge and some related marketing mix theory, through the marketing strategy of the status quo analysis of the existing hammer mobile phone, millet contrast, with its main petitor to hammer the problems existing in the mobile marketing strategy, and puts forward some Suggestions for the Problems.Keywords：smartisan phone；marketing strategy目 錄1 緒論............................................................1 研究的背景....................................................12 錘子手機(jī)簡(jiǎn)介....................................................1 錘子手機(jī)定義及其特點(diǎn)..........................................1 錘子手機(jī)的發(fā)展歷程及其經(jīng)營(yíng)狀況................................2 錘子手機(jī)的STP情況............................................23 錘子手機(jī)營(yíng)銷策略的現(xiàn)狀..........................................4 錘子手機(jī)營(yíng)銷策略現(xiàn)狀分析......................................4 錘子手機(jī)的SWOT分析...........................................74 錘子手機(jī)營(yíng)銷策略存在的問題......................................7 錘子商業(yè)模式..................................................7 錘子產(chǎn)品（以T2為例）.........................................8 錘子品牌......................................................95 錘子手機(jī)營(yíng)銷策略................................................9 錘子商業(yè)模式的調(diào)整...........................................10 加強(qiáng)錘子手機(jī)的產(chǎn)品管理.......................................10 加強(qiáng)錘子的品牌管理...........................................11結(jié) 論.............................................................12參考文獻(xiàn)..........................................................14致 謝.............................................................151 緒論 研究的背景 如今，手機(jī)市場(chǎng)的競(jìng)爭(zhēng)日趨激烈，要想在市場(chǎng)上站得住腳跟，必須學(xué)會(huì)審時(shí)度勢(shì)，改善自身的營(yíng)銷策略方式，提高自身的核心競(jìng)爭(zhēng)力。2 錘子手機(jī)概況 錘子手機(jī)定義及其特點(diǎn) 錘子手機(jī)的定義錘子科技是一家制造移動(dòng)互聯(lián)網(wǎng)終端設(shè)備的公司,使命就是運(yùn)用完美主義的工匠精神,打造出用戶體驗(yàn)一流的數(shù)碼消費(fèi)類產(chǎn)品(智能手機(jī)為主),以此來(lái)改善甚至提高人們的生活質(zhì)量。就是因?yàn)殄N子ROM（錘子基于安卓深度定制的系統(tǒng)）的推出，使得顧客越發(fā)的期待錘子手機(jī)，創(chuàng)作者關(guān)注的本身就不是錘子ROM本身，做好錘子ROM其實(shí)只是創(chuàng)作者的一個(gè)夢(mèng)想，它背后真正關(guān)注的其實(shí)就是錘子手機(jī)，從錘子ROM中我們可以了解到錘子手機(jī)的特點(diǎn)包括：第一，重視人性化和個(gè)性化。第三，錘子手機(jī)應(yīng)用商店的應(yīng)用。 2013年9月8日，域名持有人信
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