【正文】 ....................................................................................................................6 中國(guó) EMS 市場(chǎng)運(yùn)營(yíng)網(wǎng)絡(luò) ..............................................................................................................................7 中國(guó)郵政快遞（EMS）存在的問題 ....................................................................................................................8 組織結(jié)構(gòu)不合理 ..........................................................................................................................................8 技術(shù)相對(duì)落后 ..............................................................................................................................................8 市場(chǎng)觀念淡薄 ................................................................................................................................................9 服務(wù)價(jià)格較高 ................................................................................................................................................9 服務(wù)意識(shí)缺乏 ..............................................................................................................................................9 中國(guó)郵政快遞面臨著兩大嚴(yán)峻的挑戰(zhàn) ............................................................................................................104 EMS 競(jìng)爭(zhēng)對(duì)手分析 .....................................................................................................................................................11 外資快遞企業(yè) ....................................................................................................................................................11（聯(lián)合包裹） .......................................................................................................................................12（聯(lián)邦快遞） ...................................................................................................................................14（敦豪） ...............................................................................................................................................15（天地快運(yùn)） .......................................................................................................................................16 我國(guó)民營(yíng)快遞企業(yè) ............................................................................................................................................18 順豐速運(yùn) ....................................................................................................................................................18 韻達(dá)快遞 ....................................................................................................................................................19 圓通快遞 ....................................................................................................................................................21 申通快遞 ....................................................................................................................................................22 國(guó)內(nèi)外快遞產(chǎn)品收入結(jié)構(gòu) ................................................................................................................................245 中國(guó)郵政速遞（EMS）發(fā)展的 SWOT 分析 ................................................................................................................265 優(yōu)勢(shì) ....................................................................................................................................................................26 劣勢(shì) ....................................................................................................................................................................27 機(jī)遇 ....................................................................................................................................................................27 威脅 ....................................................................................................................................................................286 中國(guó)郵政快遞（EMS）發(fā)展的對(duì)策建議 ..................................................................................................................29 改革經(jīng)營(yíng)體制，政企分開，各得其所 ............................................................................................................29 一切以市場(chǎng)為出發(fā)點(diǎn)，實(shí)行專業(yè)經(jīng)營(yíng) ............................................................................................................29 準(zhǔn)確市場(chǎng)定位，加強(qiáng)市場(chǎng)營(yíng)銷力度 ................................................................................................................30 要精準(zhǔn)地界定市場(chǎng)所處的位置 ................................................................................................................30 大力開展市場(chǎng)營(yíng)銷活動(dòng) ............................................................................................................................30 調(diào)整快遞業(yè)務(wù)價(jià)格體系 ....................................................................................................................................30 提高服務(wù)質(zhì)量 ....................................................................................................................................................31 嘗試新型服務(wù)方式 ............................................................................................................................................327 結(jié)論 ............................................................................................................................................................................33參 考 文 獻(xiàn) ..................................................................................................................................................................3411 緒論 研究背景隨著我國(guó)電子商務(wù)、跨區(qū)域貿(mào)易的騰飛，以及信息產(chǎn)業(yè)、制造業(yè)的成功轉(zhuǎn)型，快遞服務(wù)憑借其與生產(chǎn)生活的聯(lián)系，以及便捷高效的優(yōu)勢(shì)展現(xiàn)出了非?？捎^的發(fā)展前景，毫無疑問，傳統(tǒng)的生產(chǎn)組織形態(tài)和經(jīng)營(yíng)管理框架已徹底被快遞服務(wù)行業(yè)所顛覆了。然而，自改革開放以來，我國(guó)各個(gè)領(lǐng)域的對(duì)外開放程度都得到了顯著的提升，中國(guó)郵政快遞在市場(chǎng)中的霸主地位已不復(fù)存在，面對(duì)這樣的情形，中國(guó)郵政快遞想要在市場(chǎng)中站穩(wěn)腳跟，搶占更多的市場(chǎng)份額就必須不斷擴(kuò)大自己的業(yè)務(wù)范圍，鞏固自己的實(shí)力。2 論文研究的主要內(nèi)容緒論相關(guān)概念概述EMS 存在的問題EM