【正文】 國有企業(yè)在與其它企業(yè)競爭中表現出的劣勢是較明顯的。企業(yè)信息保密情結和消費者規(guī)避風險型文化是開展電子商務的最大障礙之一。影響網絡營銷很重要的因素就是文化,在美國,最初的網上購物者主要是原來使用產品目錄購買的消費者,其次是電話購買者。中遠集能否成功地融入電子商務,與企業(yè)內部資源管理是否實現了電子化、信息化關系密?；ヂ摼W互動交流的本質是增加企業(yè)信息的透明度,使企業(yè)的優(yōu)勢展現在消費者和客戶面前,但企業(yè)的劣勢也同時公布于眾了。⑵、文化背景差異造成傳統企業(yè)發(fā)展電子商務的障礙。迅速捕捉全球客戶的需求變化，將中遠電子商務發(fā)展的各個方面緊緊圍繞這種變化，使中遠電子商務的發(fā)展為企業(yè)創(chuàng)造最佳的效益。④電子商務戰(zhàn)略未來發(fā)展戰(zhàn)略良好。信息公告系統則可以在最短的時間內將中遠有關船期調整、運價變化等情況在互聯網上作出及時發(fā)布。在國際互聯網上占據了重要的位置，公司推出的整套網上營銷系統，已初步具備虛擬網上運輸（E—Transport）的雛形，具有較強的雙向互動功能和較高的服務效率。截止1999年10月，中遠集團已經建成以北京為中心，覆蓋中國大陸、中國香港、新加坡、日本、美洲、歐洲、澳大利亞等國家和地區(qū)的電子郵件網絡，中遠集團海內外的大部分業(yè)務人員已經通過電子郵件進行El常業(yè)務往來。1997年，中遠集團投人大量資金和人力，建成中遠集團全球通信專網，并以該網絡為基礎，構建了中遠集團Internet網絡平臺。中遠集團還擁有海外機構數百家，分布于全球50多個國家和地區(qū)，形成了完善的全球業(yè)務網絡，在致力于為全球客戶提供航運、物流等優(yōu)質服務的同時，還廣泛提供船舶和貨物代理、船舶修造、貿易、金融、IT等等多個行業(yè)的服務。以及當前的新聞時事。首先包括了一般電子商務的公共功能、船期查詢及訂閱、貨物跟蹤、船舶資料、詢價；其次網站提供：船期訂閱、訂艙助手、電子提箱、網上托單、網上對單、遠程提單打印、到貨通知、客戶報表、 通知、EDI服務等功能。該系統在全球的推廣，將全面優(yōu)化集裝箱運輸管理，為客戶提供更為便捷、優(yōu)質的集裝箱全球運輸服務。電子商務手段可以幫助企業(yè)在供應鏈中建立最終消費者導向的模式，而不同于過去的只將自己的著眼點放在供應鏈的下一個環(huán)節(jié)，避免了因為企業(yè)短視而錯過增加附加值的機會。而互聯網技術的發(fā)展，使企業(yè)可以同步更新各個部門、各個子公司的信息，從而實現資源共享，有利于其抓住發(fā)展機遇，搶占市場份額。而物流，這一近些年蓬勃發(fā)展的行業(yè)，一種極具潛力的服務，如何將其向客戶推銷、進行市場開發(fā)，也是極其值得研究的問題。集裝箱運輸業(yè)務遍及全球，在全球擁有400多個代理及分支機構。s shipping industry are facing the most serious challenges, COSCO was not spared either. How to train highquality seafarers, how to retain talent, as the seafarers and other landbased workers, pared with considerable specificity, the COSCO Group on this issue need to take very seriously. Of course, with functions similar to the fierce petition between the panies will also be the future development of COSCO is one of the challenges.The conclusion After analysis, it is not hard to see that emerce strategy for a thirdparty logistics business marketing strategy, particularly in customer relationship management played a pivotal role, as well as to meet the needs of global business expansion. We as a largescale stateowned enterprises, COSCO set of emerce systems, including emerce Web site, the information society to adapt to the pace of development, the occupation of their world market share of electronic technology to provide protection, of course, because of China39。 Fourth, industry, including shipbuilding and ship repair。 modern logistics has bee a major international shipping panies to expand direction. The traditional ideas of the past can not meet the further development of COSCO.⑷、Changes in the roles of the great challenges: COSCO Group from a global shipping carrier in order to the shippingbased global logistics operator shift from crossborder ventures to change a worldclass multinational corporations. These two changes in the way business is bound to bring about change in the policy regime change, and the ability to change the way business is in the process to retain the essence of COSCO will be facing a major challenge. COSCO39。s two major oil importers China National Petroleum and Sinopec have not Control their own oil tanker fleet. From the size and capacity, mainly in China directly under the Central Committee of the five engaged in the shipping business, COSCO accounted for five of the total capacity of 55%, ranks first, the China Shipping Group, the second, accounted for 25 % Of the remaining three less than 10%. So, in order to develop our own cruise transport, this country will tend to several enterprises. COSCO have the opportunities which may be no need to say.⑸、Coastal transportation: aim at the coast of domestic demand for dry bulk cargo transport market, the pletion of the restructuring of Hong Kong and Shenzhen after the positive development of coastal transportation, COSCO is also developing in the future can seize the opportunity of one. China39。s COSCO Group, the existing marine transportation business, with the support of the road can open up rail transport operations by sea and give full play to the advantages of a vast hinterland, the further development and growth.⑷、Marine transport development strategy: China39。s Government of Guangdong Province and Guangzhou Ocean Shipping Group signed a strategic cooperation framework agreement, which is the outstanding level of customer relationship realized, and the Governor of Guangdong Province have personally handed out the olive branch can be seen by the COSCO attention. The adoption of the agreement, COSCO Group and Guangdong Province form longterm friendly and cooperative relations. Framework agreement, marking COSCO cooperation with Guangdong to develop a new phase. Guangdong Provincial People39。s petitive market economy, stateowned enterprises in petition with other panies in the show39。s realtime information. As well as current news events，simplified Chinese interface as a whole, both Chinese and English language support. Page is simple and clear vision, highspeed and efficient in order to give people a sense that this development is also one of the purposes of emerce business.、COSCO set of emerce strategy SWOT Analysis、The advantages⑴、Scale advantages COSCO has a set of 118 various types of container ships with a total slot more than 200,000 TEUs, is currently operating 20 trunk routes cover the world, linked more than 100 ports in the COSCO Shipping on the main form of a clear petitive advantage, the current Operates more than 600 modern merchant vessels, more than 3500 million dwt, in recent years, 300,000,000 tons of cargo, ocean routes covering over 160 countries and regions, more than 1300 ports, the size of the domestic fleet ranked first in the world ranking 2. COSCO also has hundreds of overseas agencies, distributed in over 50 countries and regions, formed a prehensive business network in the world, is mitted to providing customers with global shipping and logistics services also provide a wide range of ships and cargo Agents, ship repair, trade, finance, IT and so on a number of industries.⑵、the advantages of emerce strategy ① set up earlier, as early transition to emerce. COSCO Group is a large stateowned enterprises in the first from 1996 to 1997 for the pletion of the COSCO EDI and EDI