【正文】 ce form longterm friendly and cooperative relations. Framework agreement, marking COSCO cooperation with Guangdong to develop a new phase. Guangdong Provincial People39。s longterm impact of Confucian culture, is a popular and highly confidential to avoid the riskbased culture, such as the COSCOowned enterprises and individuals more likely to know the members of the enterprise network business, and reluctant to unfamiliar brands and Do not know of a single supplier, so Chinese enterprises and consumers from the monopoly of information, confidentiality of the information sharing, transparency of information conversion, the success of emerce in China is a cultural foundation. Impact of network marketing is a very important factor in culture, in the United States, the first online shoppers is the use of the original catalog to buy the consumer, followed by phone buyers. Consumer purchases from the store to call to order online procurement of reconversion, there is a need to adapt and change.⑶、Enterprise information technology less. COSCO set into the success of emerce, enterprise resource management and whether or not the electronic, information technology closely. First, the enterprises should improve the internal management of resources, information technology, changes in the department of information of mutual occlusion, different sectors of the market share data can not be attached to scientific and technical personnel from different departments can not municate with the coordination between higher and lower levels is a lack of munication and collaboration The operation of the status quo of enterprise information to enable enterprises to enter the real emerce environment. In addition, to launch emerce platform involving the Internet system from the upstream suppliers to downstream distributors of the overall operation of the integration, the need for upstream and downstream businesses related to information technology to coordinate the development of the match.、Opportunities⑴、National policy. Under the jurisdiction of the SASAC as a largescale enterprise groups, the COSCO Group in cooperation between enterprises established advantages, relationship marketing, customer relationship management has unique advantages. Particularly with regard to access customer relationship advantages in this regard, the COSCO Group39。s petitive market economy, stateowned enterprises in petition with other panies in the show39。 ELogistics). To meet the changing，needs of customers around the world as the driving force for the development of COSCO39。s realtime information. As well as current news events，simplified Chinese interface as a whole, both Chinese and English language support. Page is simple and clear vision, highspeed and efficient in order to give people a sense that this development is also one of the purposes of emerce business.、COSCO set of emerce strategy SWOT Analysis、The advantages⑴、Scale advantages COSCO has a set of 118 various types of container ships with a total slot more than 200,000 TEUs, is currently operating 20 trunk routes cover the world, linked more than 100 ports in the COSCO Shipping on the main form of a clear petitive advantage, the current Operates more than 600 modern merchant vessels, more than 3500 million dwt, in recent years, 300,000,000 tons of cargo, ocean routes covering over 160 countries and regions, more than 1300 ports, the size of the domestic fleet ranked first in the world ranking 2. COSCO also has hundreds of overseas agencies, distributed in over 50 countries and regions, formed a prehensive business network in the world, is mitted to providing customers with global shipping and logistics services also provide a wide range of ships and cargo Agents, ship repair, trade, finance, IT and so on a number of industries.⑵、the advantages of emerce strategy ① set up earlier, as early transition to emerce. COSCO Group is a large stateowned enterprises in the first from 1996 to 1997 for the pletion of the COSCO EDI and EDI center network. Currently, COSCO has been achieved through the EDI manifest of the ship map, control box, and other data to send EDI, electronic merce has been walking in the forefront of the domestic transport industry. In 1997, the COSCO Group for people a lot of money and manpower into COSCO Global Communications Network, and the webbased, to build a network of COSCO Internet platform. The platform built to promote the world39。s leading ebusiness infrastructure provider sybase designed using the sybase the adaptive server client and jconnect products and ponents of the total contract amount of 2,800,000 . dollars, selected group COSCON pieces in the iris2 system to provide data collection, storage, conversion, processing and prehensive analysis. The contract signed to further strengthen the pany sybase traffic in the field of energy influence. This is the second Chinese pany sybase in the second quarter of 2001 in the telemunications industry after the success of the award in the field of transport energy to create another brilliant performance.COSCO Container Transport Company on the emerce program. First of all, including the general public of emerce features, subscription inquiries and shipping schedules, cargo tracking, ship, inquiry。s leading logistics pany, which was to have a stable customer base and global shipping network, will have the right marketing strategy to guide its development of the market. The logistics of this booming industry in recent years, a great potential of the service, how to sell to customers, conduct market development is also very worthy of study. In addition, COSCON has a mature science and technology advisory system and emerce systems, through the pany39。目錄Introduction 3Case Study Emerce and businesstobusiness marketing COSCOprofile emerce COSCO set of emerce strategy SWOT Analysis The advantages The disadvantage O