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offices in key cities in Asia, America, Europe and other regions, and to move the sales teams forward to do research and promotion in targeted markets. All these would help build secure and stable sales channels for China’s cultural trade. We need creative minds and flexible systems to build the overseas sales channels, and to have new explorations and discoveries in fields like concepts, capital and talents. At the same time, for national policies, we suggest breaking local protections and the limitations of current policies, in building farreaching, useful and flexible overseas sales channels for Chinese cultural trade. Chinese stories, international expression”, which was formed after we successfully produced the famous production “ERAIntersection of Time”. I firmly believe by holding this concept it’s helpful to produce more universal value and internationally popular cultural products. 200707 作 者: Zhang Yu 原 文:Strategies for Chinese Culture OutgoingWith the trend of economic globalization, cultural economy as a fresh economic form is playing an increasingly important role in the world economic arena. As a key ponent of international trade, cultural business has bee a key sector with strong petition. As the American scholar Wolf said, “Culture, Entertainment—instead of those more realistic car making, steel industry or financial services—are quickly being the new driving wheel of global economic development.” International trade issues 。Although globalization is speeding up, each country’s culture remains unique, so it’s normal to have cultural barrier when doing cultural trade. So for a branding strategy it’s important to balance localization and internationalization for themes, content and creativity, product form and so on. This is to keep the right tone between individualism and international standard and to produce products with both Chinese characteristics and international styles. We would like to share our concept of “Chinese elements, international production。Sales channels are very important in the whole trading picture. Without channels, no matter how good the product is, it cannot be reached by custom