中國文化走出去的三個(gè)策略【外文翻譯】-文庫吧資料
2025-07-04 22:04本頁面
【正文】 出 處： [J]。In the initial phase of developing China’s culture trade, we have to strengthen the main bodies. The government will play a very important role in this initial phase. Government must help grow pioneer enterprises, providing special policies and services and helping them strengthen. On the other hand, the functioning of government cannot fully replace the functioning of main bodies. The main bodies must win international markets through their cultivated market sense and their market independence.3. the strategy of main bodiesChina’s cultural trade is restricted by limited productions, a low market rate, insufficient overseas marketing input and the absence of overseas sales channels and offices. China’s cultural trade needs to have its own sales channels. I believe we can do the job from two aspects. Firstly, by getting hold of the highend sales channels. Secondly, by moving the sales team forward. To get a foothold in the socalled highend sales channels, would secure the mainstream customers and highend platforms. These markets would promote China’s branded cultural products and deepen the influence of Chinese culture in the long term. It would also be beneficial to build sales offices in key cities in Asia, America, Europe and other regions, and to move the sales teams forward to do research and promotion in targeted markets. All these would help build secure and stable sales channels for China’s cultural trade. We need creative minds and flexible systems to build the overseas sales channels, and to have new explorations and discoveries in fields like concepts, capital and talents. At the same time, for national policies, we suggest breaking local protections and the limitations of current policies, in building farreaching, useful and flexible overseas sales channels for Chinese cultural trade.2．Channel Strategy. Chinese stories, international expression”, which was formed after we successfully produced the famous production “ERAIntersection of Time”. I firmly believe by holding this concept it’s helpful to produce more universal value and internationally popular cultural products.The adverse of exportation of cultural products reflects not only the numbe
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