中國文化走出去的三個策略【外文翻譯】-文庫吧
2025-06-13 22:04 本頁面
【正文】 of Time”. I firmly believe by holding this concept it’s helpful to produce more universal value and internationally popular cultural products.Branding extends and enriches product values. For Chinese culture, we must produce a certain amount of branded products that are designed to gain international popularity. This is a prehensive project, which needs a good understanding and confidence in Chinese culture. It also requires a humble heart to learn and integrate international cultures. The project is also in close relationship with China’s overall economic and social development, and the country’s reform and opening up. It’s the responsibility of panies to continuously introduce petitive branded products. In recent years, China Arts and Entertainment Group released its hero trilogy called “Shaolin Warriors”, “Chi” and “Heroes”, and branded products like “Dralion” and “ERAIntersection of Time” to international markets and received positive feedback. These have primarily built a good branding image of Chinese cultural products. Based on market analysis and a survey, we posed the group’s new fiveyear development plan. Its goal is to produce around ten branded international performing productions.2．Channel Strategy.Sales channels are very important in the whole trading picture. Without channels, no matter how good the product is, it cannot be reached by customers. Developed countries have built a mature international sales system during longterm international cultural trade. They also have a market monopoly. In recent years, some Asian countries have begun to explore strategies for international promotion and marketing, and have achieved good results. For example, in order to promote Korean cultural products, the Korean government set up a project involving “frontier stations” in targeted counties, with offices in Beijing, Tokyo and other cites. These offices are doing market research, development and promotion to establish good sales channels. The sales channels in nowadays are not only functioning of distributing products, but also triggering consumption and creating new market needs. To establish sales channels for Chinese cultural products has bee an urgent task facing each of
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