【正文】 ，公司還以各種形式慶祝中國申奧成功，當(dāng)日在《中華工商時報》發(fā)布了慶祝申奧成功的廣告，記錄了中國這一歷史性時刻，該報現(xiàn)被中國革命博物館收藏。九、順利啟動品牌建設(shè)2001年，公司通過明確的品牌戰(zhàn)略目標(biāo)、指導(dǎo)思想與精心的組織策劃活動，使公司品牌建設(shè)取得了實(shí)質(zhì)性的進(jìn)展和令人鼓舞的效果。八、加大力度引進(jìn)培養(yǎng)人才2001年4月，公司聘請國際知名的咨詢公司美國華信惠悅公司作為顧問，推行人力資源管理改革。Life/Asia大型壽險管理軟件由美國CSC公司開發(fā)，是目前國外最先進(jìn)、最專業(yè)的壽險管理軟件包之一，全球許多國際保險集團(tuán)都在使用這套系統(tǒng)。即將客戶服務(wù)工作與市場緊密結(jié)合起來，以對市場影響力、對潛在客戶的開發(fā)力和對已有客戶的維護(hù)力，作為客服工作的重心和衡量客服工作效果的標(biāo)準(zhǔn)。在此基礎(chǔ)上，公司為進(jìn)一步提高自身的產(chǎn)品創(chuàng)新能力，由具備多年海外從業(yè)經(jīng)驗(yàn)的首席精算師掛帥，成立了產(chǎn)品管理部，全力投入公司新產(chǎn)品的研究與開發(fā)工作。2001年，公司內(nèi)控制度建設(shè)進(jìn)一步完善，當(dāng)年順利通過了ISO9001年審工作，同時公司為適應(yīng)快速發(fā)展的需要，在管理委員會中增設(shè)了稽核總監(jiān)，加強(qiáng)了內(nèi)部稽核管理力度，并側(cè)重于對公司經(jīng)營管理過程中各個風(fēng)險點(diǎn)的防范。四、喜獲AAA信用等級2001年8月15日，在五周年司慶之際，公司獲得AAA的中國保險業(yè)高信用等級，這是公司繼1998年首次采用國際通行的評級方式，并獲中國保險業(yè)第一個AA信用等級后，再一次獲取高信用等級。三、全國網(wǎng)絡(luò)構(gòu)架基本完成2001年是公司機(jī)構(gòu)快速發(fā)展的一年，截至年底在全國擁有23家分公司（其中12家分公司在籌），這些機(jī)構(gòu)成功地搭建起了全國性壽險公司的網(wǎng)絡(luò)架構(gòu)。保持了良好的保費(fèi)結(jié)構(gòu)比例；，同比增長14%；在資本市場低迷的形勢下，公司的資金運(yùn)作取得了可喜的成績，資產(chǎn)質(zhì)量優(yōu)良，%，其中，%。在中國保監(jiān)會、北京市金融工委等黨政部門的支持和指導(dǎo)下，在股東大會、董事會的正確領(lǐng)導(dǎo)下，公司全面完成了2001年各項(xiàng)工作任務(wù)：取得了保費(fèi)翻番的可喜業(yè)績；榮獲AAA信用評級；完成法人治理結(jié)構(gòu)改革和人力資源改革，關(guān)鍵崗位引進(jìn)海外優(yōu)秀人才；提升客戶服務(wù)水平，首創(chuàng)100%電話回訪制度，在保險業(yè)內(nèi)首家引進(jìn)以客戶為中心的CSC計(jì)算機(jī)軟件系統(tǒng)等等，在全體員工的共同努力下，公司各方面工作成績斐然。按照三步走的發(fā)展戰(zhàn)略，公司由創(chuàng)業(yè)階段進(jìn)入專業(yè)化發(fā)展階段。2001年，完成計(jì)劃的137%，同比增長128%，增長速度遠(yuǎn)遠(yuǎn)高于業(yè)內(nèi)平均水平。2001年通過人力資源改革，從根本上建立了“以核心業(yè)務(wù)為導(dǎo)向、CEO為核心” 的公司基本組織框架及相應(yīng)的授權(quán)授信制度；2001年3月召開的股東大會和董事會上，選舉產(chǎn)生了公司新一屆董事會和執(zhí)行、審計(jì)、薪酬三個專業(yè)委員會，并建立以CEO為核心的公司管理委員會，在國內(nèi)金融業(yè)率先引進(jìn)了獨(dú)立董事；11月份召開的董事會又通過了各專業(yè)委員會的工作條例，一個嶄新的現(xiàn)代壽險企業(yè)已經(jīng)展現(xiàn)在世人面前，公司法人治理結(jié)構(gòu)改革的圓滿完成，在制度框架上實(shí)現(xiàn)了與國際接軌，為泰康人壽的可持續(xù)發(fā)展打下堅(jiān)實(shí)的基礎(chǔ)。11月，公司又獲準(zhǔn)籌建西安等18家分公司、洛陽等138家中心支公司，在探索總結(jié)幾次機(jī)構(gòu)籌建經(jīng)驗(yàn)的基礎(chǔ)上，2001年分公司籌建的工作效率提高，成本下降，進(jìn)入市場的步伐進(jìn)一步加快，揭開了泰康人壽快速發(fā)展的新篇章。公司此次獲得AAA信用等級，是五年來始終注重規(guī)范管理、加強(qiáng)風(fēng)險控制的必然結(jié)果。五、形成分紅保險產(chǎn)品系列2001年，公司初步形成了以分紅保險為主的產(chǎn)品系列，在個險方面先后推出了世紀(jì)寶貝兩全保險（分紅型）、松鶴延年兩全保險（分紅型）；在團(tuán)險及銀行代理方面，推出了世紀(jì)之星兩全保險（分紅型）。六、客戶服務(wù)水平顯著提高泰康人壽將客戶服務(wù)工作的整體目標(biāo)定位于服務(wù)市場化。七、信息技術(shù)取得突破進(jìn)展2001年，公司順利完成大型計(jì)算機(jī)軟件系統(tǒng)Life/Asia壽險管理軟件的引進(jìn)工作。同時，它的成功引進(jìn)大大減少客戶在辦理各項(xiàng)手續(xù)時的繁瑣程序，進(jìn)一步完善了公司“以客戶服務(wù)為導(dǎo)向”的經(jīng)營模式。具有多年海外從業(yè)經(jīng)驗(yàn)的首席精算師、首席信息官陸續(xù)到位，他們帶給公司的不僅僅是技術(shù)專長，更有國際化的理念和開闊的視野，這些都將有力地提升管理工作的專業(yè)化水平，并給“開放、專業(yè)、學(xué)習(xí)”的主流文化注入新的活力。7至8月，為隆重慶祝五周年司慶，公司不搞鋪張、豪華的大規(guī)模慶典，策劃組織了一系列有意義、有影響的公益活動：“泰康綠蔭送真情 考生家長享清涼”活動、在司慶日重獎保戶高考生、管理委員會領(lǐng)導(dǎo)與各分公司總經(jīng)理室成員于司慶日親自回訪客戶等等，在弘揚(yáng)公司企業(yè)文化的同時，充分體現(xiàn)了公司回饋客戶、回饋社會的宗旨。2001年，陳東升先生兩次出席國際級頂尖會議，大大提升了泰康人壽的品牌知名度和美譽(yù)度。An Outline of Tai Kang Life Insurance Company Limited in 2001The year 2001 was a very unusual year in the development of Tai Kang Life Insurance Company Limited, was a key year for a connecting link between the preceding and the following. According the developing strategy with three steps, the pany changed from the stage of starting business to the stage of professional development. During the year, under the leadership and support of China Insurance Regulatory Commission, the Financial Working Committee in Beijing and the Board of Directors, the pany acplished all tasks in 2001, achieved the enjoyable results that doubled premiums。 In November, the pany held a directorate and passed another working rules for all professional mittees. A newly modern life insurance enterprise appeared in front of the people. The reform of the structure managed by artificial person was acplished successfully, which realized to mix with the international way in the system framework and laid a firm foundation on continuous development for Tai Kang Life Insurance Company Limited.III. Basically acplishing the net framework in the country The year 2001 was a year when the pany developed rapidly. By the end of the year, there were 23 branches in the country (among them there were 12 branches under preparation). These institutions succeeded in building up the net framework of the national life insurance pany. At the first half of the year, five branches in Jinan, Zhengzhou, Hangzhou, Nanjing, Tianjin and four main branches in Yichang, Xiangfang, Foshan and Dongguang opened their businesses successfully, which indicated the basic pletion of the strategic layout of the institutions of the national pany. At the second half of the year, ratified by China Insurance Regulatory Commission, Four branch panies in Shenyang, Chengdu, Wuhan and Guangzhou prepared to establish 16 main branches including Anshan etc. In November, the pany was approved to establish 18 branches including Xi’an etc. and 138 main branches including Louyang etc. Based on the experience of probing and summing up the establishments of institutions, in 2001, the establishment of the branches had high efficiency and the cost reduced, which speeded up the steps into market and opened the new chapter of the rapid development in Tai Kang Life Insurance Company Limited. IV. Enjoying AAA credit rate On August 15, 2001, at the fifth anniversary of the pany, the pany enjoyed the AAA high credit rate in China insurance industry, which was the first time that after the pany adopted the international mon credit rating method in 1998 and enjoyed the first AA credit rate in China insurance industry, the pany again enjoyed the high credit rate. The credit rating method of life insurance was based on the overall analysis of risks exposed to life insurance panies and also on the prehensive assessment for the solvency of life insurance panies. This assessment institution —— China Faith International Credit Rating Co., Ltd. made an overall rating to the outside operation surroundings, basic quality, financial situation, the ability to control risks and solvency of Tai Kang Life Insurance Company Limited, drew a conclusion that the pany had very strong solvency and the least risk.This time, the pany was honored AAA credit rate, which was the eventual result of always paying attention to standardized management and reinforcing to control risks for five years. In 2001, the inner control system of the pany was further improved and was smoothly passed the annual check by ISO9001. At the same time, in order to meet the need of rapid development, the pany added the general audit