【正文】 商務(wù)可以采用網(wǎng)絡(luò)重復(fù)營銷、網(wǎng)絡(luò)軟營銷、數(shù)據(jù)庫營銷、一對一營銷等現(xiàn)代營銷的方式和手段，從而提高營銷的效率和效益。數(shù)字化具有的易于存儲、查詢、處理、修改信息等優(yōu)越性，使人類前進(jìn)的方向與數(shù)字化牢牢的捆綁在了一起。 電子商務(wù)的特點(diǎn)網(wǎng)絡(luò)技術(shù)角度的電子商務(wù)特點(diǎn)雖然電子商務(wù)的定義很多，但是從本質(zhì)來看，電子商務(wù)就是在網(wǎng)上開展商務(wù)活動。它利用一種前所未有的網(wǎng)絡(luò)方式將顧客、銷售商、供貨商和雇員聯(lián)系在一起，將有價值的信息迅速傳遞給需要的人們。從涵蓋范圍方面可以定義為：交易各方以電子交易方式而不是通過當(dāng)面交換或直接面談方式進(jìn)行的任何形式的商業(yè)交易；從技術(shù)方面可以定義為：電子商務(wù)是一種多技術(shù)的集合體，包括交換數(shù)據(jù)、獲得數(shù)據(jù)、組建虛擬企業(yè)何單獨(dú)公司多得多的產(chǎn)品和服務(wù)）、公司和貿(mào)易伙伴可以共同擁有和運(yùn)營共享的商業(yè)方法等。分析了電子商務(wù)發(fā)展現(xiàn)狀、電子商務(wù)誠信發(fā)展現(xiàn)狀和電子商務(wù)誠信發(fā)展趨勢；第四部分，電子商務(wù)誠信發(fā)展中的問題分析研究。論文認(rèn)為誠信問題是當(dāng)前影響網(wǎng)絡(luò)社會發(fā)展的一個重要問題，其既是現(xiàn)實(shí)社會誠信問題在網(wǎng)絡(luò)社會中的折射，又由于網(wǎng)絡(luò)社會交往的獨(dú)特性而具有其特殊性，是一個具有理論研究意義和應(yīng)用價值的課題[5]。該書是就最近幾十年，在互聯(lián)網(wǎng)逐步成為時代的標(biāo)志和特征，技術(shù)深刻地改變了全世界的交往方式和信息傳播方式。在當(dāng)今新興的日益技術(shù)化的社會里，這些價值倡導(dǎo)充滿激情和自由節(jié)奏的工作；信仰個人能以不可思議的方式合力創(chuàng)造偉大奇跡；渴求捍衛(wèi)我們既有的倫理理想，如隱私和平等，回答了信息時代關(guān)于生活的基本問題?！币陨鲜?，已經(jīng)成為世界計算機(jī)行業(yè)以及網(wǎng)絡(luò)從業(yè)者的通用規(guī)則?！庇伞懊绹鴮W(xué)者羅伯特因此，要加速我國電子商務(wù)的發(fā)展，就必須加強(qiáng)對電子商務(wù)誠信文化的研究與建設(shè)，從對傳統(tǒng)誠信觀念的揚(yáng)棄、社會公民道德的培養(yǎng)、網(wǎng)絡(luò)道德規(guī)范的建立、法制的健全等方面，來建立與電子商務(wù)發(fā)展相適應(yīng)的社會誠信機(jī)制，推動我國電子商務(wù)的發(fā)展，提高企業(yè)的經(jīng)濟(jì)效益，增強(qiáng)我國的經(jīng)濟(jì)實(shí)力，進(jìn)而提高我國的國際競爭力[4]。技術(shù)的差距可以通過經(jīng)濟(jì)的快速發(fā)展來解決，而以誠信為核心的電子商務(wù)文化的差距，卻需要國家、企業(yè)、以及全體國民長期而艱苦的努力才能逐漸縮小。它可以節(jié)省大量的人力、物力和時間，降低勞動成本，從而拓寬企業(yè)的利潤空間，增強(qiáng)企業(yè)的競爭能力，增強(qiáng)國家的競爭實(shí)力。我國隨著社會主義市場經(jīng)濟(jì)的發(fā)展，已初步確立起了信用體系，但也出現(xiàn)了信用意識淡漠、信用法律法規(guī)不完善、中介組織發(fā)展滯后、缺少信用教育與研究等問題。但是中國關(guān)于電子商務(wù)的研究還處于比較初級的階段，特別是與國外相比電子商務(wù)誠信問題的研究剛剛起步[2]。 研究意義隨著Internet的迅猛發(fā)展，電子商務(wù)作為一種新的商務(wù)活動模式，受到了全世界|、全社會的廣泛關(guān)注。隨著信息技術(shù)的發(fā)展，電子商務(wù)也正日益的蓬勃發(fā)展，但是同時也產(chǎn)生了各種隱患，其中電子商務(wù)誠信問題是亟待解決的重要問題。近幾年我國電腦及互聯(lián)網(wǎng)的應(yīng)用的日益普及，電子商務(wù)也在我國迅速得到了發(fā)展，但同時使得電子商務(wù)活動中的誠信問題更加成為突出的問題，各類詐騙、虛假信息充斥網(wǎng)絡(luò)，企業(yè)及個人在電子商務(wù)活動中屢屢受騙，電子商務(wù)的發(fā)展受到了影響[1]。 Credit problems。它作為我國現(xiàn)代經(jīng)濟(jì)生活中重要的商務(wù)活動，在經(jīng)濟(jì)發(fā)展中扮演著越來越重要的角色，已經(jīng)再度成為人們關(guān)注的焦點(diǎn)問題，同時制約其發(fā)展的因素的研究自然也就不可避免的被提到了議事日程。作為一種創(chuàng)新的經(jīng)濟(jì)運(yùn)行方式，其影響遠(yuǎn)遠(yuǎn)超出商業(yè)領(lǐng)域，能更好地適應(yīng)市場日益激烈的競爭。關(guān)鍵詞：電子商務(wù)；誠信；誠信體系Electronic merce the study of good faith and puts forward some countermeasures in china AbstractWith the rapid development of IT technology, there is much wider space for the processing and transmission of information both in time and space .Also theemerce based on the information of economy and globalization has developed rapidly .Emerce is a kind of mercial activity which is based on the modern IT technology and puter science .As a brandnew model of merce ,emerce has a bright future and it is developing rapidly in many countries all over the world .As a new thing ,it affects more than the merce market and it can ad apt to the more and more fierce petition in the modern society. As an important part of the economy in China, it plays a more and more important role in the development of economy. It bees the focus of the research .At the same time, the problems off actors which affect the development of emerce attract researchers’ notice .Before many articles discuss about emerce from the aspects of technology while this article takes the credit problems in emerce as the points. It indicates that the credit problems have bee the chock points which affect the development of emerce .The credit foundations in china are very weak, the credit system is not perfect ,the information in emerce is asymmetric ,the law system about emerce is not perfect ,and there are some safety problems in IT technology. The credit problems in emerce are more and more serious .From the aspect of credit problems the development of emerce ,this article illustrates the cause off or these problems and puts forward some solutions to the problems .To solve the problems ,we need to build better law system ,consummate the social credits and enhance the technology level of Internet in emerce .This article illustrates the credit problems in the development of emerce .First ,it discusses about the characters ,the development course processes and conditions of emerce. Secondly it is the research about credit problems both in old times and modern society. Thirdly, it is the research of credit problems in emerce and it also puts up with some suggestions about how to solve these problems in emerce .At last ,it is the conclusion of the article. It points out that solving the credit problems in emerce is very important to the development of emerce .The development of emerce has a bright future in our country and it is meaningful to do a research on the credit problems of emerce.Key words: Emerce。然而，自1992年我國