【正文】 。)。)(戰(zhàn)爭等)。將...投放市場A pany with a strong brand can more easily launch new products with the same brand name.( 一個有打出知名品牌的公司可以更容易的將新產(chǎn)品帶入市場。)。轉(zhuǎn)讓。)[+that]I bargain that the job will be done in three days.(我保證這一工作在三天內(nèi)完成。)They bargained on a twoyear term.(他們講定以兩年為期。)[P]The loyalties demonstrated their love for the country.(這些忠誠的行為顯示了他們對祖國的愛。體認(rèn)[U][S1][(+of)][+(that)]There is a general awareness that smoking is harmful.(人們普遍認(rèn)識到吸煙有害健康。 consumer KK: [] 23 n. (名詞 noun). 消費者。)advantage KK: [] 22n. (名詞 noun),優(yōu)點,優(yōu)勢[C][U][(+over)]He had the advantage of a good education.(他具備受過良好教育的優(yōu)勢。trademark KK: [] 13n. (名詞 noun)商標(biāo), 標(biāo)記,特徵Products bearing famous trademarks sell 。relative KK: [] 9a. (形容詞 adjective)相對的,比較的Relative to its size, the city is sparsely ,這座城市人口極為稀少。構(gòu)成...間的差別[(+from)]Coloring differentiates the sexes in many 。洞察力[U]版本B122 Brand Power/Brand Imageterm KK: [] 1n. (名詞 noun),期限,學(xué)期,任期,友誼。Because consumers often hold longstanding perceptions about brands, high brand power ensures a pany continued sales of its products.因為消費者通常抱持著長遠(yuǎn)的想法看待品牌，高品牌力量促使公司繼續(xù)銷售他們的產(chǎn)品。Strategyn. (1)戰(zhàn)略。使用[U]How do you employ your spare time?你是怎樣利用你的空餘時間的?Under a third strategy, multibranding, panies introduce additional brand names for products in the same category. 在第三個策略下，多種品牌化，許多公司在相同類型的產(chǎn)品採用額外的品牌名稱。保險金額。部屬。增長 膨脹He is thinking of expanding his business.他正考慮擴(kuò)展他的生意。使擴(kuò)張 擴(kuò)大。This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products. 這包含一個成功的名牌的使用發(fā)射新或修改過的產(chǎn)品在一個新類別, 因此使用品牌識別為了增加新產(chǎn)品銷售。像tend to 易於,有,的傾向 =prone to=inclined to=prefer…to 寧可,更喜歡Many panies use the advantage of a strong brand image and brand power strategically to expand their businesses. 許多公司使用強(qiáng)而有力的商標(biāo)圖像和品牌力量策略性地擴(kuò)展他們的企業(yè)。Sophisticated a. (1)老於世故的 (2)富有經(jīng)驗的；精通的 (3)複雜的,精密的,高度發(fā)展的She is a sophisticated woman 她是一個老於世故的女人。Precisely ad. (1)清晰地,明確地I39。笨拙的人同等字= attribute v. 歸因於。帶走 (3)忍受。因此許多的品牌例如CocaCola 和 Tide就使用圓的logo。Different colors have different meanings and those meanings are often associated with whatever bears the color.不同顏色有不同的意義，這些意義經(jīng)常跟顏色的屬性、性質(zhì)有關(guān)。投放市場Cotton Swabs n. 棉花棒Dental Floss n. 牙線Brand images refers to the ways in which consumers perceive the pany and the brand.品牌形象是由消費者的感知來決定。出海。使開始從事We launched a new project. 我們開始從事一個新項目。發(fā)出(命令等)。投擲。轉(zhuǎn)讓。(常與否定詞連用)預(yù)料,指望[(+for/on)]vt. (1)討價還價後賣掉 (2)經(jīng)談判後使得[O]They finally bargained out the obstacles to an agreement.他們通過談判終於排除了達(dá)成協(xié)議的障礙。Awareness n. (1)察覺 (2)覺悟 (3)體認(rèn)[U][S1][(+of)][+(that)]There is a general awareness that smoking is harmful.Loyaltyn. (1)忠誠 忠心[U][(+to)] (2)忠誠的行為[P]The general39。For example, CocaCola used its wellknown brand name to introduce Diet Coke, and the Johnson amp。判斷。估價。(2)(人或物的)標(biāo)記,特徵Beautiful homes and gardens are trademarks of the south.美麗的房屋和花園是南方的特徵。有利條件Good health is a great asset. 健康的身體是一筆極大的財富。He gradually perceived that his parents had been right.他漸漸地了解到他的父母是對的。recognition of a new state 承認(rèn)一個新國家The chemist has won worldwide recognition. 那位化學(xué)家贏得舉世公認(rèn)。確認(rèn)。交往(+with) (3)聯(lián)想,聯(lián)想物Have you joined the teachers39。loyalty n. (名詞 noun) 忠誠。限度。(3)成比例的,相應(yīng)的[(+to)]Supply is relative to demand.供應(yīng)是按需求而定的。s fixed in this world。Measuring the real value of a brand name is difficult, but according to one estimate, brand value of the following panies in US dollars is: $68 billion for CocaCola, $65 billion for Microsoft, $53 billion for IBM, $42 billion for GE, and $35 billion for Nokia.測量品牌的真正價值很困難，但是依照一個估計，在美國元的下列公司的商標(biāo)價值是：六百八十億元對於可口可樂，六百五十億元對於微軟，五百三十億元對於 IBM， 四百二十億元對於GE, 和對於諾基亞的為三百五十億元。(一般的)詞,名稱differentiate vt. (1)使有差異 (2)構(gòu)成...間的差別[(+from)] (3)區(qū)別,區(qū)分。The most important skill of professional marketer is the ability to create, maintain, protect, and enhance the brands of their product and services. 對於一個專業(yè)的市場商人而言，最重要的技巧是如何去發(fā)揮創(chuàng)意或是去維持、保護(hù)及增加品牌的產(chǎn)品與服務(wù)的利益。Another purpose of a brand is to differentiate one pany from another.其餘的功用則是為了與其他不同的公司區(qū)分出來。Termn. (1)期限 (2)學(xué)期 (3)專門名詞 (4)術(shù)語。Brands are powerful to the extent that they confer high brand loyalty and strong brand associations, name recognition, perceived quality, and other assets such as patents and trademarks to a pany.品牌對於高品牌忠誠度,堅固的品牌聯(lián)盟,品名識別,品質(zhì),以及其他資產(chǎn)像是專利或是公司商標(biāo)的影響是強(qiáng)而有力的 A strong brand can be one of a pany’s most important asset.強(qiáng)的商標(biāo)可能是公司最重要的資產(chǎn)之一。relative a. (1)相對的,比較的Nothing39。(2)與...有關(guān)係的,相關(guān)的(+to)He asked me some questions relative to the subject.他問了我一些有關(guān)這個題目的問題。(2)程度。grant (1)授予(學(xué)位等)(+on/upon) (2)給予,賦予vi. (1)商談,協(xié)商[(+with/on)]They conferred on the best way to expand business.他們商議擴(kuò)展業(yè)務(wù)的最好方法。12 association n. (名詞)(1)協(xié)會,公會,社團(tuán),聯(lián)盟 (2)聯(lián)合,結(jié)合。認(rèn)識 (2)承認(rèn)。報償My recognition of the face was immediate. 我一下子就認(rèn)出那張面孔了。理解 I perceived a man enter the house. 我看到一個人走進(jìn)這間房子。有益的品質(zhì),才能。專利品 (3)特徵a patent of intellectuality 知識分子的特徵trademark n. (1)商標(biāo)Products bearing famous trademarks sell well. 標(biāo)有名牌商標(biāo)的產(chǎn)品暢銷。判斷n. (1)估計。(2)評價。Because consumers expect stores to carry the brand, the pany has more bargaining power when negotiating with retailers. 因為顧客都會期待店面是帶有品牌的，所以當(dāng)與零售商議價的時候公司有更多協(xié)議價錢的能力，And because the brand name brings high credibility, a pany with a strong brand can more easily launch new products with the same brand name. 而且因為品牌名具有高度的可信性，所以一個強(qiáng)大的品牌可以更容易地推出相同品牌名的新產(chǎn)品。 Johnson這個品牌，一開始以嬌生嬰兒洗髮精聞名，之後開始引進(jìn)其他產(chǎn)品像是嬌生嬰兒油、棉花棒還有牙線。Bargain n. (1)協(xié)議[(+with)][+that] (2)買賣,交易 (3)特價商品,便宜貨 (修飾另一名詞)廉價Clement made a satisfactory bargain with him.vi. (1)討價還價[(+wi