【正文】 紙壓21 calendars [] n. (名詞 noun) 日曆23 hourglasslike 像沙漏狀的 hourglass [] n. (名詞 noun) 沙漏。為...獲得(+for)This kind of original painting is hard to procure.這種油畫的原作是不易弄到的。17 procure [] vt. (及物動(dòng)詞)1. (努力)取得,獲得。14 gross [] n. (名詞 noun)1. 總額,總量[the S]The gross for the year was $60,000.年總收入為六萬美元。t have good acting without a decent script.沒有像樣的劇本是不可能有好的表演的。筆跡,手寫體I received a letter from her in her neat script.我收到她的字體很工整的來信。單糖漿3. 甜蜜的情感8 tonic [] a. (形容詞 adjective)1. 滋補(bǔ)的 2. 使人精神振奮的 3. 【醫(yī)】強(qiáng)直的 4. 【語(yǔ)】聲調(diào)的 5.【音】主音的 n. (名詞 noun)1. 補(bǔ)藥 2. 生髮水 3.【音】主音 4. 【語(yǔ)】濁音。果汁He had some bread spread with syrup.他吃了一些塗糖漿的麵包。藥劑師。Although in 1886 Dr. Pemberton sold, on average, nine drinks of CocaCola per day, the worldwide average in the early 21st century is estimated at close to 800 million drinks per day.雖然在 1886 Pemberton一天平均賣出九瓶的可口可樂，但是早在21世紀(jì)，估計(jì)全世界的可口可樂平均一天可以賣出接近八億瓶。 除此之外，為了此產(chǎn)品而設(shè)計(jì)一個(gè)新的瓶子，一個(gè)不同於它的競(jìng)爭(zhēng)者的瓶子。在 1891 年，來自亞特蘭大的一位商人，Asa G. Candler，取得所有權(quán)，也因?yàn)樗哂胸S富的商品行銷知識(shí)，使可口可樂被引進(jìn)美國(guó)各處。Pemberton sold twentyfive gallons of CocaCola and grossed fifty dollars his first year, which did not cover his advertising costs. Because of his bad health, Pemberton decided to sell. In 1891, Asa G. Candler, a businessman from Atlanta, was able to procure ownership, and with his knowledge of merchandising, introduced CocaCola throughout the United States.Pemberton在第一年賣出了25加侖的可口可樂而且賺進(jìn)了五十元，沒有涵蓋他的廣告費(fèi)用。因?yàn)閺男袖N觀點(diǎn)來看用兩個(gè) C更吸引人，而不是使用 K 來表示可樂果堅(jiān)果。Pemberton 本來想把他的飲料當(dāng)做醫(yī)學(xué)用的滋補(bǔ)品。s partner and bookkeeper, Frank M. Robinson, suggested the name. But rather than using K for kola nut, he used the letter C because it was believed the two C39。事實(shí)上，據(jù)說可口可樂是在世界上最公認(rèn)的商標(biāo)。s History The CocaCola symbol has been a recognized trademark in the US for almost a century, and the name has been a household word for even longer. Both name and product are known to millions of consumers in more than 195 countries. In fact, it is said that CocaCola is the most recognized trademark in the world.可口可樂標(biāo)誌已經(jīng)在美國(guó)是一個(gè)公認(rèn)的商標(biāo)且已有幾世紀(jì)之久，它的名字已經(jīng)是一個(gè)家喻戶曉的字且甚至更久。因?yàn)橄M(fèi)者對(duì)產(chǎn)品的認(rèn)知來自於品牌形象, 高檔品牌魅力保證它公司的產(chǎn)品持續(xù)銷售。 而各大公司因?yàn)槠放菩蜗蟮男枰紤]採(cǎi)用這個(gè)策略也是必要的。 在第三個(gè)策略之下, 多數(shù)品牌, 。另一個(gè)方案被稱作品牌延伸，這包括利用成功的商標(biāo)名在一新的種類中推出新的或是修正的產(chǎn)品，因此使用品牌認(rèn)可是為了增加新產(chǎn)品之銷售。當(dāng)一間公司採(cǎi)用了額外項(xiàng)目的新風(fēng)味、形狀、顏色、或包裝大小，在一指定之產(chǎn)品種類，且以一些商標(biāo)名作為代表，這被稱為一線型延伸。因此，許多標(biāo)誌如CocaCola、Tide都用圓形標(biāo)誌。同樣地，許多醫(yī)院的標(biāo)誌包含了綠色，因?yàn)榫G色可被理解是耳目一新的、清靜的、和平的和充滿希望的。這些用在商標(biāo)上的顏色代表了此商標(biāo)的形象。因此，是廠商人們必須注意他們商標(biāo)的每個(gè)細(xì)節(jié)，甚至是顏色。 品牌印像和消費(fèi)者對(duì)其公司及牌子的認(rèn)知度有關(guān)，因?yàn)槊總€(gè)人對(duì)其都有不同的感受，所以設(shè)計(jì)一個(gè)品牌不僅僅只是設(shè)計(jì)一個(gè)符號(hào)或名子如此簡(jiǎn)單。而且經(jīng)由品牌名所帶來的可信度，讓一個(gè)有打出知名品牌的公司可以更容易的將新產(chǎn)品帶入市場(chǎng)。一個(gè)強(qiáng)而有力的品牌讓消費(fèi)者對(duì)牌子有高度認(rèn)同以及高度的忠誠(chéng)。測(cè)量一個(gè)品牌名稱的價(jià)值是很難的，但根據(jù)相對(duì)估計(jì)，以下公司的美元價(jià)值：可口可樂680億，微軟650億，IBM 530億，奇異電子420億，Nokia 350億。品牌有作用的力量範(fàn)圍是它賦予了公司高度品牌忠誠(chéng)度及強(qiáng)烈的品牌關(guān)聯(lián)性、品名認(rèn)可、質(zhì)感和其他優(yōu)點(diǎn)，像專利權(quán)和商標(biāo)。因此，商標(biāo)管理在市場(chǎng)中是日益重要的要素。專業(yè)的市場(chǎng)商人最重要的技能是有能力創(chuàng)造、保存、保護(hù)、誇張他們的產(chǎn)品和服務(wù)機(jī)構(gòu)。,保護(hù)[Q][(+from/against)]These are safety devices to ensure workers against 。This medicine will ensure you a good night39。I can39。擔(dān)保[O9][+that][+ving]I can39。洞察力[U]She is a woman of keen ?？捶╗C][(+of)]My perception of the problem is quite 。察覺[U]His perception of the change came in a 。表彰。確認(rèn)。認(rèn)識(shí)[U]My recognition of the face was 。析出[(+out/from)]separate KK: [] a. (形容詞 adjective),不同的,獨(dú)立的[B]Our children have separate 。2.(夫妻)分居They separated three years after they got 。分手。使疏遠(yuǎn),從...中提取[(+out/from)]vi. (不及物動(dòng)詞 intransitive verb)。,識(shí)別[(+from)]Brought up in town, the boy finds it difficult to separate a poplar from a willow.那男孩是在城裡長(zhǎng)大的,所以覺得很難區(qū)別楊樹和柳樹。使分離。separate KK: [] 65vt. (及物動(dòng)詞 transitive verb)。類目The strings are a category of musical 。brand names 64ph. (片語(yǔ) phrase)商標(biāo)category KK: [] 64n. (名詞 noun)[C]。對(duì)策[C][(+for)][+tov]The government adopted a strategy of massive 。戰(zhàn)略學(xué)[U]He is an expert in military 。海運(yùn)的,海事的３. 海軍陸戰(zhàn)隊(duì)的She specializes in marine law.她專門研究海事法。marine（60）[]　a. (形容詞 adjective)[Z][B]１. 海的。報(bào)償[U][S1]The chemist has won worldwide recognition.那位化學(xué)家贏得舉世公認(rèn)。認(rèn)可[U]３. (以微笑,招手等表示的)招呼,致意[U][C]４. (以微笑,招手等表示的)招呼,致意[U][C]５. 賞識(shí)。認(rèn)識(shí)[U]２. 承認(rèn)。modified（57）[]　vt. (及物動(dòng)詞 transitive verb)１. 更改,修改２. 緩和,減輕３. 【文】修飾We have to modify our plan a little bit.我們得對(duì)我們的計(jì)劃稍加修改。satisfy（55）[]　vi. (不及物動(dòng)詞 intransitive verb)１. 令人滿意。保險(xiǎn)金額。risk（55）[]　n. (名詞 noun)１. 危險(xiǎn),風(fēng)險(xiǎn)[C][U][(+on) ]２. (保險(xiǎn)業(yè)承擔(dān)的)險(xiǎn)。類目２. 【數(shù)】範(fàn)疇,類型３. 【哲】範(fàn)籌The strings are a category of musical 。category（53） []　n. (名詞 noun)[C]１. 種類。推行４. 作為...的開始。採(cǎi)用[(+to/into)]３. 提出。引見[(+to)]２. 引進(jìn)。發(fā)展He is thinking of expanding his business.他正考慮擴(kuò)展他的生意。使擴(kuò)張。strategically（52）[]ad. (副詞 adverb)戰(zhàn)略上,戰(zhàn)略性地His chair was strategically placed so that he could see the door.他能夠看到大門是因?yàn)樗囊巫右呀?jīng)事先被放到一個(gè)適當(dāng)?shù)奈蛔?。使?duì)抗[(+to/against)]They were bitterly opposed to the 。Father does not oppose the idea at 。I am opposed to going shopping with 。反抗。2. 富有經(jīng)驗(yàn)的。s :確實(shí)如此。ll tell you precisely how to do 。2. 用力推(或擠,壓)3. 開花結(jié)果Our apple trees will bear well this 。9. 產(chǎn)(莊稼)。開(花)。具有6. 寫有,印有,帶有Her face bore signs of 。4. 容許5. 佩帶。t bear this 。I don39。I can39。帶走[O]3. 忍受。2. 運(yùn)送。（40）bear KK: [] vt.1. 支持,承受。2. 使聯(lián)合,使結(jié)合[+with]3. 使有聯(lián)繫[H][+with]I didn39。注意You should pay attention to your 。)conceptually KK: [] 37 ad. (副詞 adverb)Image should send the consumer the correct message visually, verbally, and conceptually.(品牌映像應(yīng)該正確的傳達(dá)給消費(fèi)者其所要傳達(dá)的意義，包括在視覺上、文字上、以及理念上?？陬^地。直觀地He explained the journey visually by use of pictures.(他運(yùn)用圖片形象地講述了這次旅行。)。外表上Visually the chair is very pleasing, but it39。t believe it.(我簡(jiǎn)直不能相信這事兒。),完全地。簡(jiǎn)明地It39。),樸素地My grandmother lived very simply.(我祖母生活非常簡(jiǎn)樸。t perceive any difference between these coins.(我看不出這些硬幣有什麼差別。)。)perceive KK: [] 33vt. (及物動(dòng)詞 transitive verb)[W]。)2. 提到,談?wù)?參照Don39。牙科的I had undergone a major dental operation.(我接受了一次牙科大手術(shù)。),新穎地swab KK: [