《商務函電u》ppt課件 (2)-全文預覽
【正文】 （清楚） ? First of all, make sure that your letter is so clear that it cannot be misunderstood. A point that is ambiguous in a letter will cause trouble to both sides, and further exchange of letters for explanation will bee inevitable, thus time will be lost. （首先，要確保你的信十分清楚，不會使人誤解。 ? Section 2 ? Essentials of Business Letterwriting Functions of A Business Letter ? Broadly speaking, the functions of a business letter may be said to be ? (1) to ask for or to convey information（索取或傳遞信息） ? (2) to make or to accept an offer（報盤或接受報盤） ? 報盤（ offer），也叫報價，是賣方主動向買方提供商品信息，或者是對詢盤的答 復，是賣方根據(jù)買方的來信，向買方報盤，其內(nèi)容可包括商品名稱、規(guī)格、數(shù)量、 包裝條件、價格、付款方式和交貨期限等。 也就是說，要達到正確擬寫外貿(mào)業(yè)務信函的目 的，僅有理論是遠遠不夠的，必須學習大 量外貿(mào)實務中有一定代表性的信函，熟悉大量 外貿(mào)業(yè)務中各個環(huán)節(jié)中常用語，包括詞匯、短 語、句型以及習慣表達方式等等，再通過一定 量的練習，對常用語進行操練運用，從而達到 掌握并熟練使用的目的。 本課程的 目的 是學習外貿(mào)業(yè)務書信的標準格 式，了解通過哪些途徑來發(fā)展新客戶，開拓新市 場，如何進行詢購某商品，怎樣報盤和還盤，怎 樣靈活運用付款方式，如何做到重合同守信用， 怎樣去審查信用證，做到不出差錯，在理賠和索 賠中做到有理有利有節(jié)；學會擬寫信函和電傳傳 真的寫作技巧。 通過介紹外貿(mào)實務中各種英文業(yè)務函件、電傳和 傳真以及其它方式的寫作格式、商業(yè)術(shù)語和各種 不同的表達方法，并通過介紹對外貿(mào)易各環(huán)節(jié)的 具體做法，使學生在提高英語水平的同時，熟練 掌握對外貿(mào)易業(yè)務中常用的基本術(shù)語及表達技能， 培養(yǎng)和提高學生的外貿(mào)業(yè)務工作能力。 ?學習方法： 《 外貿(mào)函電 》 是一門實踐操作性很強的課程。總分中各部分所 占比例：課后作業(yè)及課堂表現(xiàn) 30％ ，期 末考試 70% 。詢盤實質(zhì)上是邀請對 方發(fā)盤 (invitation of offers)，在商法上屬于邀請要約。） ? Examples: ? A. We sent you 5 samples yesterday of the goods which you requested in your letter of May 25 by air ? B. We sent you, by air,5 samples of the goods yesterday which you required in your letter of May 25. ? (2) Conciseness （簡要） ? Clearness and conciseness often go handinhand and the elimination of wordy business jargon can help to make a letter clearer and at the same time more concise.（清楚和簡 要往往是相輔相成的。） ? A. We would like to know whether you would allow us to extend the time of shipment for twenty days and if you would be so kind as to allow us to do so, kindly give us your reply by fax without delay ? B. Please reply by fax immediately if you will allow us to delay the shipment until April 21. ? A. They attend the Guangzhou Trade fair for the purpose of finding a business partner. ? B. they attend the Guangzhou Trade Fair to find a partner ? (3) Courtesy（禮貌） ? It should hardly be necessary to stress the importance of courtesy in your correspondence. One of the most important things is promptness. Punctuality will please your customer who dislikes waiting for days before he gets a reply to his letter.（在通信中注意禮貌的重要性實在是毋庸贅述。 ) ? In our letter we should always keep in mind the person we are writing to, see things from his point of view, visulize him in his surroundings, see his problems and difficulties and express our ideas in terms of his experience.(我們在寫 信時應該經(jīng)常把我們寫信的對方放在心上，以他的觀點 來看問題，看到他的處境，了解他的問題和困難，并根 據(jù)他的經(jīng)歷來表達我們的意見。 Exp Corp. Sig. _______________
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