tcl電視定價(jià)策劃-全文預(yù)覽
【正文】 ..................2第二章、 TCL企業(yè)狀況及其互聯(lián)網(wǎng)電視介紹 .....................................................................2（一） TCL 集團(tuán)股份有限公司概況 ........................................................................................2（二） LED 互聯(lián)網(wǎng)電視產(chǎn)品 ....................................................................................................2第三章、 TCL超薄 LED互聯(lián)網(wǎng)電視的市場(chǎng)營(yíng)銷(xiāo)環(huán)境 .........................................................3（一）經(jīng)濟(jì)環(huán)境 ........................................................................................................................3（二）技術(shù)環(huán)境 ........................................................................................................................3（三）法律環(huán)境 ........................................................................................................................3（四）同行業(yè)競(jìng)爭(zhēng)環(huán)境 ............................................................................................................4（目標(biāo)客戶(hù)、經(jīng)營(yíng)目標(biāo)） ..........................................................................5 .......................................................................................................................5(一)TCL 超薄 LED 互聯(lián)網(wǎng)電視 SWOT 分析 ........................................................................5(二) LED 互聯(lián)網(wǎng)電視的 STP 分析 ..........................................................................................6 ..............................................................................................................8 ......................................................................................................................8(一)固定成本 ............................................................................................................................8(二)變動(dòng)成本 ............................................................................................................................9 ..............................................................................................................9 ........................................................................................................10(三)心里價(jià)格策略 ..................................................................................................................12 ........................................................................................................13 ....................................................................................................................13 ....................................................................................................................13（一）進(jìn)度控制 ......................................................................................................................13（二）價(jià)格控制 ......................................................................................................................13前言 “低碳”是時(shí)下最熱門(mén)的名詞，全球氣候變化牽動(dòng)著每個(gè)人的神經(jīng)。目前，新的低碳技術(shù)，節(jié)能減排的低碳家電產(chǎn)品日漸升溫，由“低碳”引發(fā)的新一輪產(chǎn)業(yè)升級(jí)勢(shì)如破竹。為此，以 2022年為例，華數(shù)提供內(nèi)容服務(wù)的互聯(lián)網(wǎng)電視產(chǎn)品近期已經(jīng)登陸各大賣(mài)場(chǎng)，欲搶占雙節(jié)先機(jī)。目前我國(guó)正處于彩電產(chǎn)業(yè)升級(jí)轉(zhuǎn)型的關(guān)鍵階段，特別是在三網(wǎng)融合的大背景下， “互聯(lián)網(wǎng)電視
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