【正文】 access, able to be saved for later consultation。 easy to remember。 humorous。 funny。 a rationale offering evidence to make the promise credible。 an emotional appeal。 interesting。 powerful。 brief。ve been asked to limit my speech to ten minutes maximum.c. Regulations are designed to limit environment damage to the lowest.d. Despite the limitations of the survey, it did suggest some general trends.4a. The use of this website is subject to the following terms and conditions.b. It was Clinton who brought up the subject of sports facility.c. Her husband subjected her to years of torture.5a. She restricted herself to one meal a day in order to lose weight.b. Sale of firearms is subject to many legal restrictions in almost every country.c. Travel is my dream, but the busy working life restricts my opportunities.Postreading (key for reference)Advertising MediaAdvantagesDisadvantagesNewspapers A large circulation。Most adults read a daily newspaper and many of them specifically check the ads for information about products, services, or special sales.Dull presentation, giving neither sound nor action。Being read in a leisurely manner。Lack of timeliness。A wide coverage。Lasting only a short period of time.RadioPeople can listen to programs while doing other things。Unable to be kept and consulted later。Large, colorful signs easily attract attention.Most passersby see a sign only for a few seconds。No obvious effect on viewersLimited in number of viewers.Reading IIDictationAdvertising is a message designed to promote a product, a service, or an idea. In everyday life, people e into contact with many kinds of advertising. Printed advertisements make up a large part of newspapers and magazines. Poster ads appear in streets, on buses and in subway stations. Commercials interrupt TV and radio programs. The purpose of most advertising is to sell products or services. Manufacturers advertise to try to persuade people to buy their products. Large business firms also use advertising to create a favorable image of their panies. Local businesses use it to gain new customers and increase sales. Advertising thus plays a key role in the petition among businesses for the consumer39。Cloze1. c 2. c 3. d 4. a 5. b 6. a 7. b 8. c 10. b11. c 12. d 13. c 14. b 15. dExtended activitiesA. Function and Structure1. Complete the following dialogues.1) Mary: I can’t stand Mr. Bright any more. He is such a nasty man, rude, selfish, stonehearted, always blaming others for his own faults. Betty: Oh, e on, Mary. Don’t forget he is your boss.Mary: Surely I’ll tell him what I think of him if he treats me rudely next time. Betty: Don’t for goodness’ sake. I’m sure you wouldn’t like being fired from such a well paid job.2) Mrs. Smith: Darling, the Wilders just called to invite us to their house. They are giving a party for their eldest son’s sixteenth birthday tonight.Mr. Smith: I’m tired and I’d like to go to bed early. You can go yourself if you really want to.Mrs. Smith: Oh, e, dear. I’m sure you will enjoy yourself. Mr. Smith: I don’t like parties, you know. Mrs. Smith: Not even for me? It won’t be the same without you. Mr. Smith: I’ve told you thousands of times I hate parties and all those noises and nonsense.Mrs. Smith: Seriously, oh e. Just this once. You’re not going to let me down, are you? Mr. Smith: I think I have made it quite clear to you I have not a bit interest in your silly parties.3) Mr. Johnson: This is their quotation sheet. I think we’d better try another supplier.Mr. Wells: Maybe so, but wouldn’t you agree that they have a good reputation in this field?Mr. Johnson: Yes, but their offer is about 2% higher than the ruling market price. It’s really too much.Mr. Wells: That’s true, but there are other considerations. For example, they guarantee a prompt delivery. Mr. Johnson: Yes, perhaps you have a point there.4) Jack: Are you really sure you would quit the job?Bob: Yes, I’ve made up my mind. I will hand in my resignation tomorrow.Jack: I don’t want to talk you into accepting it, but surely it’s in you interest to reconsider your decision. Remember it’s not so easy to get another job immediately at the moment.Bob: With my education background and work experience, I don’t think it would be a problem to find a better job for myself. Jack: Yes, but do you think it might be rather more sensible if you find a new job first and then leave your present one?Bob: Oh, yes. You may well be right. 5) Mr. Harper: Too high? You must be kidding. That’s the lowest prices we can offer now. The price of crude oil is soaring, you know. Mr. Bowman: Yes, but if we look at the whole picture, we can see the prices of other raw materials are sharply down. Mr. Harper: That’s true, but I wonder if you have taken everything into account. For instance, our aftersale service is of the best.Mr. Bowman: I see what you mean, but another way of looking at it would be that the prices you’ve offered are not petitive. I don’t think I can persuade my president to accept your present offer. Thus, could you be persuaded to adjust your prices, say, 4% off?Mr. Harper: I’m afraid I can’t. You see, I’m very eager to establish business with you, but if you insist on such a reduction, I have to drop the deal…Mr. Bowman: Are you quite sure you won’t reconsider my proposal? I don’t want to talk you into accepting it, but surely it’s in your interest to make some know very well it is not a small order. You could make a fortune out of it even if you bring your prices down by 5% or 6%.Mr. Harper: Maybe so, but wouldn’t you agree that both parties should make some concessions? % off. That’s the best I can do. It’s almost cost price. Mr. Bowman: Well, that’s settled.B. Practical reading 1. (a) →(7) (b) →(3) (c) →(8) (d) →(4)(e) →(6) (f) →(1) (g) →(5) (h) →(2)2. (1) Yes, there are