【正文】 ts 。Conveying information promptly and accurately.Providing pictures of products, prices, etc.。 Having great persuasive power.Sometimes regarded as rubbish and discarded without having a glance at it.Outdoor SignsConstant in people’s views。Large, colorful signs easily attract attention.Most passersby see a sign only for a few seconds。Not being able to contain much information.InternetA worldwide coverage。Viewers unlike TV audience are not pelled to access the information。Highly reciprocal and sensational.Quick and prompt informationThe number of viewers can be accurately counted.Not very reliable。No obvious effect on viewersLimited in number of viewers.Reading IIDictationAdvertising is a message designed to promote a product, a service, or an idea. In everyday life, people e into contact with many kinds of advertising. Printed advertisements make up a large part of newspapers and magazines. Poster ads appear in streets, on buses and in subway stations. Commercials interrupt TV and radio programs. The purpose of most advertising is to sell products or services. Manufacturers advertise to try to persuade people to buy their products. Large business firms also use advertising to create a favorable image of their panies. Local businesses use it to gain new customers and increase sales. Advertising thus plays a key role in the petition among businesses for the consumer39。s dollar. In many businesses, the volume of sales depends largely on the amount of advertising done. Comprehension Write “T” for true, “F” for false or “NM” for not mentioned.1. T 2. F 3. F 4. F 5. T6. T 7. T 8. F 9. NM 10. TVocabularyGuess the meaning of the following italicized words and expressions from the text.1. b 2. a 3. c 4. c 5. a6. b 7. c 8. a 9. b 10. cSpecial Use: ing and –ed adjectivesI. Complete the following sentences with the correct adjective forms.1. boring 2. excited 3. charming 4. pleased 5. pleasing 6. touching, touched 7. discouraged 8. discouraging 9. Boiling 10. confused 11. confusing12. pressing 13 amused 14. escaped 15. retiredII. Put the following phrases into Chinese:1．閃爍的星星 2．嚴(yán)寒 3．狂暴的風(fēng)雨 4．令人鼓舞的演說(shuō) 5．炙人的熱氣 6．凋零的花朵 7．迷惑不解的表情 8．熱烈的討論 9．勉強(qiáng)的微笑 10．鬧鬼的房子 11．落葉 12．掛號(hào)信TranslationI. Translate the following sentences into English, using the expressions in the parentheses.1. I regard that mercial as one of the worst I’ve ever seen.2. In a mercial negotiation the negotiators must ensure the fundamental benefit of their pany from being injured.3. In order to meet the needs of the international market, the factory is aiming at a 50% increase in production this year.4. In Britain, advertising on television is subject to various rules and regulations.5. These small businesses have benefited greatly from the fall in interest rates.6. The cassette tape is broken. Can you splice the ends together?7. Due to the massive absorption of foreign capital and advanced technology, the country has been transformed into a powerful industrial nation in only 20 years.8. After his painstaking management, the pany ended up as one of the 500 best in the world.9. All the arrangements of the pany were turned upside down by the sudden devaluation of dollars.10. The new international agreement opens up the possibility of much greater cooperation against terrorism.II. Translate the following advertising sentences from English into Chinese:1. 超越視覺(jué)感受 ——索尼！2. 喝可口可樂(lè)，萬(wàn)事順意！3. 一朝品嘗，一生鐘愛(ài)。4. 夏普產(chǎn)品，來(lái)自智慧的結(jié)晶！5. 派克筆，無(wú)與倫比的交流享受！6. 人類發(fā)明了時(shí)間，精工表使之完美。7. 有路就有豐田車。Cloze1. c 2. c 3. d 4. a 5. b 6. a 7. b 8. c 10. b11. c 12. d 13. c 14. b 15. dExtended activitiesA. Function and Structure1. Complete the following dialogues.1) Mary: I can’t stand Mr. Bright any more. He is such a nasty man, rude, selfish, stonehearted, always blaming others for his own faults. Betty: Oh, e on, Mary. Don’t forget he is your boss.Mary: Surely I’ll tell him what I think of him if he treats me rudely next time. Betty: Don’t for goodness’ sake. I’m sure you wouldn’t like being fired from such a well paid job.2) Mrs. Smith: Darling, the Wilders just called to invite us to their house. They are giving a party for their eldest son’s sixteenth birthday tonight.Mr. Smith: I’m tired and I’d like to go to bed early. You can go yourself if you really want to.Mrs. Smith: Oh, e, dear. I’m sure you will enjoy yourself. Mr. Smith: I don’t like parties, you know. Mrs. Smith: Not even for me? It won’t be the same without you. Mr. Smith: I’ve told you thousands of times I hate parties and all those noises and nonsense.Mrs. Smith: Seriously, oh e. Just this once. You’re not going to let me down, are you? Mr. Smith: I think I have made it quite clear to you I have not a bit interest in your silly parties.3) Mr. Johnson: This is their quotation sheet. I think we’d better try another supplier.Mr. Wells: Maybe so, but wouldn’t you agree that they have a good reputation in this field?Mr. Johnson: Yes, but their offer is about 2% higher than the ruling market price. It’s really too much.Mr. Wells: That’s true, but there are other considerations. For example, they guarantee a prompt delivery. Mr. Johnson: Yes, perhaps you have a point there.4) Jack: Are you really sure you would quit the job?Bob: Yes, I’ve made up my mind. I will hand in my resignation tomorrow.Jack: I don’t want to talk you into accepting it, but surely it’s in you interest to reconsider your decision. Remember it’s not so easy to get another job immediately at the moment.Bob: With my education background and work experience, I don’t think it would be a problem to find a better job for myself. Jack: Yes, but do you think it might be rather more sensible if you find a new job first and then leave your present one?Bob: Oh, yes. You may well be right. 5) Mr. Harper: Too high? Yo