【正文】 clude a second and third . in hardselling letters to business opportunity seekers, sweepstakes players, and others who appreciate enthusiasm.178。 Having specific objectives, stating specific facts in the clearest terms possible.178。 Don’t allow the message in your letter to end abruptly and indecisively, hanging uncertainly in the air. Tell the reader what you want him or her to do. If you fail to do this, many customers will do nothing at all. Reading IIDictationComprehension Write “T” for true, “F” for false or “NM” for not mentioned.1. NM2. F3. T4. F5. NM6. T7. F8. T9. T10. TVocabularyGuess the meaning of the following italicized words and expressions from the text.1. c2. b3. a4. d5. a6. b7. c8. c9. a10. cSpecial Use 1. Almost 2. most 3. badly 4. bad 5. differently 6. different7. well 8. good 9. real 10. really 11. surely 12. sure13. late 14. lately 15. fair 16. fairly 17. hard 18. hard19. hardly 20. high 21. highly 22. largely 23. wide 24. widely25. just 26. justly 27. most 28. mostly 29. low 30. lowlyTranslationTranslate the following sentences into English, using the expressions in the parentheses.1. From my point of view, the best way for the pany to shake off the crisis is to upgrade its products.2. Parcels of this kind, more often than not, should be sent by EMS (Express Message Service).3. The issue in question is how to develop international market for the product.4. Have you given any more thought to setting up in business / going into business？5. Don’t expect me to make the elevator work immediately. I’ve just had the job sprung on me.6. I really don’t know why he is always finding fault with the way I do things.7. If you consider yourself qualified for the job, please mail us two photos in attachment to your application form.8. I can’t attend the meeting in person, but I’ll send my deputy to speak for me.9. Acting on the accusation letter from the local people, the police immediately banned the illegal organization.10. Germany saved face by getting a goal in the last minute to draw the match.Cloze1. a 2. d 3. b 4. d 5. c 6. b 7. d 8. d 9. a 10. b11. c 12. a 13. c 14. c 15. dExtended activitiesA. Function and StructureComplete the following dialogues.1) Client: Could you tell me how much it would cost to send a letter to France by regular mail?Clerk: I’ll have to check. Anything else I can do for you?Client: Yes. I’d like 10 airmail stamps.Clerk: Here you are.2) Client: What’s the postage on this parcel to Australia, please?Clerk: Just a second. I’ll weight it first. Oh, the charge will be 2 dollars and 48 cents.Client: How much more have I got to pay if I send this by special delivery?Clerk: You’ve got to pay 5 dollars more for special delivery.Client: I see. Thank you. 3) Client: What’s the cost for a letter to Canada?Clerk: Fifty cents.Client: I’m wondering approximately how long it will take to get there by airmail?Clerk: I should say it will take at least three days by airmail.4) Client: What’s the rate for telegrams to Paris?Clerk: 。 Using fewer adjectives and adverbs, sticking with nouns and verbs as much as possible, thus your letter will be more believable. 178。 Put your most important information first. Two of the most important parts of your sales letter are the benefits and the offer — both should e early in your letter. Tell people what you are selling, why they need it, and (in most cases) what it costs. Prospects should have a good general grasp of your offer by the second or third paragraph.178。 Using the most accurate figures possible and not round them off in quantifying, which will make your letter more credible. 178。7. 有路就有豐田車。 Having great persuasive power.Sometimes regarded as rubbish and discarded without having a glance at it.Outdoor SignsConstant in people’s views。Commercials inserted in TV programs are often regarded as annoying。Offering better and more colorful representations of products.Highly specialized, hence having a smaller number of readers。Daily newspapers offer the advantage of timeliness (An advertiser can prepare and publish an advertisement within a day), quickly reflect a sudden demand for certain merchandise。 wellorganized。…4)What do you think makes a good advertisement? It must be clever。 an instruction…3) Could you list a few advertising practices most in use? Comparing your products with your petitors’。 informative。Cheap in cost。Each copy can be read by more than one person。Attractive, powerful, pervasive, and persuasive.High in producing and broadcasting cost。Conveying information promptly and accurately.Providing pictures of products, prices, etc.。4. 夏普產(chǎn)品，來(lái)自智慧的結(jié)晶！5. 派克筆，無(wú)與倫比的交流享受！6. 人類發(fā)明了時(shí)間，精工表使之完美。 Using fewer adjectives and adverbs, sticking with nouns and verbs as much as possible, thus your letter will be more believable. 178。 Don’t allow the message in your letter to end abruptly and indecisively, hanging uncertainly in the air. Tell the reader what you want him or her to do. If you fail to do this, many customers will do nothing at all. 178。 Using the customer’s name in the body of the letter. Keep in mind You ( the customer) is always a key word to success.178。t dilute the impact of your letter by promising something unrealistic. The sales appeal should be built around one central feature, one major benefit that you believe will have wide appeal and that you believe you can back up. Then concentrate on proving that promise to be a valid one: far better a modest promise that you can back up than a blue sky promise that you can’t substantiate.178。 Showing the prospect why it is in his or her interest to consider your offer and focusing on the customer’s selfinterest.178。 Break your copy into short sections. Professional writers often keep their paragraphs to two or three sentences. Why