【正文】
d.1. T 2. F 3. F 4. F 5. T6. T 7. T 8. F 9. NM 10. TVocabularyGuess the meaning of the following italicized words and expressions from the text.1. b 2. a 3. c 4. c 5. a6. b 7. c 8. a 9. b 10. cSpecial Use: ing and –ed adjectivesI. Complete the following sentences with the correct adjective forms.1. boring 2. excited 3. charming 4. pleased 5. pleasing 6. touching, touched 7. discouraged 8. discouraging 9. Boiling 10. confused 11. confusing12. pressing 13 amused 14. escaped 15. retiredII. Put the following phrases into Chinese:1.閃爍的星星 2.嚴寒 3.狂暴的風雨 4.令人鼓舞的演說 5.炙人的熱氣 6.凋零的花朵 7.迷惑不解的表情 8.熱烈的討論 9.勉強的微笑 10.鬧鬼的房子 11.落葉 12.掛號信TranslationI. Translate the following sentences into English, using the expressions in the parentheses.1. I regard that mercial as one of the worst I’ve ever seen.2. In a mercial negotiation the negotiators must ensure the fundamental benefit of their pany from being injured.3. In order to meet the needs of the international market, the factory is aiming at a 50% increase in production this year.4. In Britain, advertising on television is subject to various rules and regulations.5. These small businesses have benefited greatly from the fall in interest rates.6. The cassette tape is broken. Can you splice the ends together?7. Due to the massive absorption of foreign capital and advanced technology, the country has been transformed into a powerful industrial nation in only 20 years.8. After his painstaking management, the pany ended up as one of the 500 best in the world.9. All the arrangements of the pany were turned upside down by the sudden devaluation of dollars.10. The new international agreement opens up the possibility of much greater cooperation against terrorism.II. Translate the following advertising sentences from English into Chinese:1. 超越視覺感受 ——索尼!2. 喝可口可樂,萬事順意!3. 一朝品嘗,一生鐘愛。Not impressive.Direct MailDirectly reaching a wide scope of consumers according to their occupation, age, ine, or interests 。Easily understood.Reaching a vast audience at a relatively very low cost per viewer。Being effective in a relatively longer period of time, as they are often kept for weeks or months before being discarded。Easy access, able to be saved for later consultation。 humorous。 a rationale offering evidence to make the promise credible。 interesting。 brief。Most adults read a daily newspaper and many of them specifically check the ads for information about products, services, or special sales.Dull presentation, giving neither sound nor action。Lack of timeliness。Lasting only a short period of time.RadioPeople can listen to programs while doing other things。Large, colorful signs easily attract attention.Most passersby see a sign only for a few seconds。Cloze1. c 2. c 3. d 4. a 5. b 6. a 7. b 8. c 10. b11. c 12. d 13. c 14. b 15. dExtended activitiesA. Function and Structure1. Complete the following dialogues.1) Mary: I can’t stand Mr. Bright any more. He is such a nasty man, rude, selfish, stonehearted, always blaming others for his own faults. Betty: Oh, e on, Mary. Don’t forget he is your boss.Mary: Surely I’ll tell him what I think of him if he treats me rudely next time. Betty: Don’t for goodness’ sake. I’m sure you wouldn’t like being fired from such a well paid job.2) Mrs. Smith: Darling, the Wilders just called to invite us to their house. They are giving a party for their eldest son’s sixteenth birthday tonight.Mr. Smith: I’m tired and I’d like to go to bed early. You can go yourself if you really want to.Mrs. Smith: Oh, e, dear. I’m sure you will enjoy yourself. Mr. Smith: I don’t like parties, you know. Mrs. Smith: Not even for me? It won’t be the same without you. Mr. Smith: I’ve told you thousands of times I hate parties and all those noises and nonsense.Mrs. Smith: Seriously, oh e. Just this once. You’re not going to let me down, are you? Mr. Smith: I think I have made it quite clear to you I have not a bit interest in your silly parties.3) Mr. Johnson: This is their quotation sheet. I think we’d better try another supplier.Mr. Wells: Maybe so, but wouldn’t you agree that they have a good reputation in this field?Mr. Johnson: Yes, but their offer is about 2% higher than the ruling market price. It’s really too much.Mr. Wells: That’s true, but there are other considerations. For example, they guarantee a prompt delivery. Mr. Johnson: Yes, perhaps you have a point there.4) Jack: Are you really sure you would quit the job?Bob: Yes, I’ve made up my mind. I will hand in my resignation tomorrow.Jack: I don’t want to talk you into accepting it, but surely it’s in you interest to reconsider your decision. Remember it’s not so easy to get another job immediately at the moment.Bob: With my education background and work experience, I don’t think it would be a problem to find a better job for myself. Jack: Yes, but do you think it might be rather more sensible if you find a new job first and then leave your present one?Bob: Oh, yes. You may well be right. 5) Mr. Harper: Too high? You must be kidding. That’s the lowest prices we can offer now. The price of crude oil is soaring, you know. Mr. Bowman: Yes, but if we look at the whole picture, we can see the prices of other raw materials are sharply down. Mr. Harper: That’s true, but I wonder if you have taken everything into account. For instance, our aftersale service is of the best.Mr. Bowman: I see what you mean, but another way of looking at it would be that the prices you’ve offered are not petitive. I don’t think I can persuade my president to accept your present offer. Thus, could you be persuaded to adjust your prices, say, 4% off?Mr. Harper: I’m afraid I can’t. You see, I’m very eager to establish business with you, but if you insist on such a reduction, I have to drop the deal…M