【正文】 封面設(shè)計(jì)：張巖 貝瑞 嬰幼兒智能睡床 I 目 錄 1．執(zhí)行總結(jié) .................................................................................................................. 1 公司 .................................................................................................................. 1 市場(chǎng) ................................................................................................................... 1 生產(chǎn)與營(yíng)銷 ....................................................................................................... 2 投資與財(cái)務(wù) ....................................................................................................... 2 組織與人力資源 ............................................................................................... 2 ..................................................................................................................... 3 產(chǎn)業(yè)背景 ........................................................................................................... 3 產(chǎn)品概述 ........................................................................................................... 3 研究與開(kāi)發(fā) ....................................................................................................... 5 未來(lái)產(chǎn)品與服務(wù)規(guī)劃 ....................................................................................... 5 ..................................................................................................................... 7 宏觀環(huán)境分析 ................................................................................................... 7 行業(yè)競(jìng)爭(zhēng)分析 ................................................................................................... 9 SWOT 分析 .................................................................................................... 11 STP 策略 ......................................................................................................... 12 ................................................................................................................... 15 公司概述 ......................................................................................................... 15 總體戰(zhàn)略 ......................................................................................................... 15 發(fā)展戰(zhàn)略 ......................................................................................................... 15 國(guó)際市場(chǎng)總體戰(zhàn)略 ......................................................................................... 17 ................................................................................................................... 19 銷售策略與目標(biāo) ............................................................................................ 19 價(jià)格策略 ........................................................................................................ 19 分銷策略 ...................................................................................................... 21 促銷策略 ........................................................................................................ 21 6. 技 術(shù) ....................................................................................................................... 24 市場(chǎng)現(xiàn)有嬰兒床技術(shù)方案 ............................................................................. 24 貝瑞 嬰幼兒智能睡床 II 產(chǎn)品原理與結(jié)構(gòu) ............................................................................................. 25 產(chǎn)品優(yōu)勢(shì) ......................................................................................................... 26 （ OEM 關(guān)系） ....................................................................... 28 ..................................................................................................... 28 ................................................................................................................... 29 簡(jiǎn)述 ................................................................................................................. 29 管理結(jié)構(gòu) ......................................................................................................... 29 管理團(tuán)隊(duì) ......................................................................................................... 30 創(chuàng)業(yè)顧問(wèn) ......................................................................................................... 30 ................................................................................................................... 30 資金結(jié)構(gòu) ......................................................................................................... 31 資金籌集與運(yùn)用 ............................................................................................. 31 主要財(cái)務(wù)假設(shè) ................................................................................................. 31 預(yù)算 ................................................................................................................. 31 財(cái)務(wù)報(bào)表 ......................................................................................................... 35 財(cái)務(wù)報(bào)表的分析 ............................................................................................. 37 ............................................................................................................... 38 企業(yè)風(fēng)險(xiǎn) ......................................................................................................... 38 預(yù)測(cè) ................................................................................................................. 38 ......................................................................................................................... 39 貝瑞 嬰幼兒智能睡床 1 1．執(zhí)行總結(jié) 公司 鞍山 貝瑞 科技有限 責(zé)任 公司秉承“ Tech innovation創(chuàng)新科技”的經(jīng)營(yíng)理念，著力研發(fā)并設(shè)計(jì)制造出“ 貝瑞 ”牌新一代具備溫度調(diào)控 、 便溺監(jiān)測(cè)功能的智能嬰幼兒專用睡床，一舉解決 了 困擾年輕父母的幾大困擾，使孩子睡得更安穩(wěn)，父母用得更舒心。 目前，全國(guó) 每年新出生 人口 的 統(tǒng)計(jì)的數(shù)字仍然 十分 龐大， 而且 大眾生活水平 不斷 提高， 加之計(jì)劃生育政策的長(zhǎng)期實(shí)施，“一家一個(gè)孩 兒 ”使得年輕父母?jìng)兏幼⒅貗雰旱氖孢m性與父母?jìng)兊姆奖阈浴? “ 貝瑞 ”的目標(biāo) 顧客定位為 收入水平處于中高端 的年輕夫婦。