【正文】 3 項(xiàng)目經(jīng)濟(jì)效益指標(biāo) ..................................................................................................... 5 1. 4 結(jié)論、風(fēng)險(xiǎn)及建議 ..................................................................................................... 5 二、項(xiàng)目概況 .................................................................................................................. 6 2. 1 項(xiàng)目綜述 .................................................................................................................... 6 項(xiàng)目位置 ................................................................................................................................ 6 2. 2 項(xiàng)目用地 .................................................................................................................... 7 用地面積 ................................................................................................................................ 7 地塊形狀 ................................................................................................................................ 7 地塊現(xiàn)狀 ................................................................................................................................ 8 項(xiàng)目用地經(jīng)濟(jì)技術(shù)指標(biāo) .......................................................................................................... 8 2. 3 項(xiàng)目發(fā)展?fàn)顩r ............................................................................................................. 9 項(xiàng)目發(fā)展單位簡(jiǎn)介 ................................................................................................................. 9 項(xiàng)目法律手續(xù) ........................................................................................................................10 三、項(xiàng)目投資環(huán)境 .......................................................................................................... 10 3. 1 宏觀經(jīng)濟(jì)分析 ............................................................................................................ 10 全國(guó)整體經(jīng)濟(jì)環(huán)境 ................................................................................................................10 東莞經(jīng)濟(jì)環(huán)境 ........................................................................................................................13 3. 2 石龍鎮(zhèn)經(jīng)濟(jì)環(huán)境 ........................................................................................................ 16 石龍鎮(zhèn)概況 ............................................................................................................................16 石龍鎮(zhèn)經(jīng)濟(jì) ............................................................................................................................16 石龍鎮(zhèn)城鎮(zhèn)規(guī)劃 ....................................................................................................................19 專業(yè)好文檔 四、石龍鎮(zhèn)房地產(chǎn)市場(chǎng)分析 ............................................................................................ 21 4. 1 市場(chǎng)總體特征 ............................................................................................................ 21 4. 2 市場(chǎng)供給分析 ............................................................................................................ 22 住宅供給 ...............................................................................................................................22 商業(yè)供給 ...............................................................................................................................25 4. 3 市場(chǎng)需求分析 ............................................................................................................ 28 住宅需求 ...............................................................................................................................28 商業(yè)需求 ...............................................................................................................................28 五、項(xiàng)目發(fā)展定位 .......................................................................................................... 28 5. 1 項(xiàng)目 SWOT 分析 .......................................................................................................... 28 5. 2 發(fā)展戰(zhàn)略 ................................................................................................................... 29 5. 3 形象定位 ................................................................................................................... 30 5. 4 產(chǎn)品定位 ................................................................................................................... 30 5. 5 戶型定位 ................................................................................................................... 31 5. 6 客戶定位 ................................................................................................................... 31 六、項(xiàng)目開(kāi)發(fā)建設(shè)及經(jīng)營(yíng)的組織實(shí)施計(jì)劃 ....................................................................... 32 6. 1 有關(guān)工程計(jì)劃說(shuō)明 .................................................................................................... 32 6. 2 施工進(jìn)度表 .............................................................................................................. 33 七、項(xiàng)目總投資估算、資金籌措計(jì)劃、投資計(jì)劃 ............................................................ 33 7. 1 項(xiàng)目總投資估算 ....................................................................................................... 33 7. 2 資金籌措計(jì)劃 ........................................................................................................... 35 7. 3 項(xiàng)目投資計(jì)劃 ........................................................................................................... 35 八、項(xiàng)目經(jīng)濟(jì)效益、財(cái)務(wù)分析 ......................................................................................... 35 8. 1 項(xiàng)目經(jīng)濟(jì)效益估算 ..................................................................................................... 36 專業(yè)好文檔 銷售收入 ...........................................................................................................................36 銷售回款計(jì)劃 ....................................................................................