【正文】 velopment of automobile industry. The paper, starting with the analysis of brand and bining with the theory of strategy management, regarding carmakers as object, depicts development panorama of domestic automobile industry and provides some simple thoughts about breeding and developing automobile brand in our country, through studying studying problems relating to automobile brand. It is the primary studying intention that upgrades core petency Of domestic automobile enterprises and impels development of automobile industry, recurring to putting forward some related tactics of breeding and developing automobile brand in our country. The paper39。s capability, quality and service. Up to now, wellknown automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a firenew idea of brand for our domestic consumers. No doubt, that will not only greatly impact on our domestic automobile enterprises, which don39。 (2) modeparison of automobile brand in different countries。 (2) research purpose, studying how to forge petitive automobile brand can drive industry development。 s enter into WTO, analyzing the markets of the main products and the petitive opponents and analyzing the internal conditions such as the main problems faced by the pany, this writer has separately made researches and probed into the strategies of development for CITIC Zhongyuan Automobile Company and the subordinate paniesZhengzhou Nissan Automobile Co.， Ltd and Zhengzhou Light Truck Factory invested by CITIC Zhongyuan Automobile Company so as to try to find a feasible road which enables the cc叩 any to break away from the disadvantageous situation and develop continuously as soon as Possible. With the entrance of 90th century, the international situation of automobile industry changed greatly. Due to the production surplus of international automobile industry, different countries peted fiercely to obtain the automobile market. Many panies adjust their developing strategy and speed the course of globalization to realize the scaleeconomy and get the new market. Merging and rebining bee the symbol of automobile industry globalization. 4 China, the biggest automobile consuming market in the world, has bee the main field of many countries contesting. The Chinese automobile industry has developed for half century. Although china has get great achievements, as for scale or technique, China still drop behind. So how to improve the international situation and realize the modernization of China automobile industry is a basic mission. With the entrance of WTO, Chinese automobile industry faces three challenges: the first, after China entrances WTO, the government trade protection will be canceled. The second, with the economic development and standard of living improved, how to enlarge the consumer demanding? The third, with the automobile industry globalization, how to pete or cooperate with the MNC and build our effective developing strategy? And then we can develop our own auto industry and realize modernization. In the three challenges, the former two is normal and we can get many experiences from other countries. But the third is a real challenge. Other automobile developed countries have not faced this kind of situation. Expect for exactly estimation, we still need great innovation spirit. In the situation of entrance of WTO and globalization of automobile industrial petition, we try to analysis the Chinese automobile industry status quo, including the analysis of industrial structure, market analysis. Through the analysis we try to find out the questions in development strategy, government decision and enterprise management. Then we will analysis the questions and give the reasons. At the same time, we will the introduce the typical representatives of automobile developed countries and new developing countries about their developing strategy, including America, Japan, South Korea, and Mexico. We will conclude the advantages and experiences of above countries. On the base of that, we will bine the situation of Chinese automobile industry and the effecting analyzing of Chinese entrance of WTO. Then we will give out the advantages and potential advantages of Chinese automobile industry and bring forward the basic strategy of Chinese automobile industrial development. At last, we will give some advises about the developing strategy of Chinese automobile industry. These tactics include industrial policy improving, technique improving, petitive improving and cluster developing of Chinese automobile industry and technique innovation. This dissertation just discusses the Chinese automobile from a few tangles. It is not perfect, so I hope teachers can give me advice. Automobile industry is a traditional pillar industry in our country. Having developed 50 years, now the industry is still backward in products in parison with that of western developed countries. Facing to economy globalization, someone has suggested that China should give up automobile industry and import the products from other countries directly, which can avoid wasting resources. This kind of viewpoint is lack of foresight. Automobile industry belongs to high and newtechnology industries. Meanwhile, China has its large automobile market. Developing automobile industry will not only improve engineering level, but also drive other relevant industries. In addit