【正文】 ......................................................8 2．董事會(huì)： .........................................................................................................................................................8 五、場(chǎng)地與設(shè)施 .......................................................................................................................................................8 六、風(fēng)險(xiǎn) ....................................................................................................................................................................9 第三章：市場(chǎng)分析 ........................................................................................................................................................9 一、市場(chǎng)介紹 ............................................................................................................................................................9 二、目標(biāo)市場(chǎng) ............................................................................................................................................................9 三、顧客的購(gòu)買準(zhǔn)則 ............................................................................................................................................ 10 四、銷售策略 ......................................................................................................................................................... 10 第四章，競(jìng)爭(zhēng)性分析 ..................................................................................................................................................11 一、競(jìng)爭(zhēng)者 ..............................................................................................................................................................11 二、競(jìng)爭(zhēng)策略或消除壁壘 .....................................................................................................................................11 第五章；產(chǎn)品與服務(wù) ................................................................................................................................................. 12 一、產(chǎn)品品種規(guī)劃 ................................................................................................................................................ 12 二、未來(lái)產(chǎn)品和服務(wù)規(guī)劃 .................................................................................................................................... 12 三、實(shí)施階段 ......................................................................................................................................................... 12 四、服務(wù)與支持 .................................................................................................................................................... 13 第六章 市場(chǎng)與銷售 ................................................................................................................................................. 13 一、銷售策略 ......................................................................................................................................................... 13 實(shí)時(shí)銷售方法 .............................................................................................................................................. 13 產(chǎn)品定位 ...................................................................................................................................................... 13 二、定價(jià)策略 ......................................................................................................................................................... 14 三、市場(chǎng)聯(lián)絡(luò) ......................................................................................................................................................... 14 廣告宣傳 ...................................................................................................................................................... 14 新聞發(fā)布會(huì) .................................................................................................................................................. 14 國(guó)際互聯(lián)網(wǎng)促銷 .......................................................................................................................................... 15 第七章 財(cái)務(wù)計(jì)劃 ..................................................................................................................................................... 15 一、財(cái)務(wù)匯總 ......................................................................................................................................................... 15 Let’s go 網(wǎng)絡(luò)傳播股份有限公司 商業(yè)計(jì)劃