國際化策略英文(文件)
【正文】 相關(guān)與支援性產(chǎn)業(yè) 日本：照相機(jī)與影印機(jī) 義大利：皮革與鞋業(yè) 企業(yè)的策略、 結(jié)構(gòu)與對手 因國而異 鑽石模式 9 International BusinessLevel Strategy: Determinants of National Advantage ? Factors of production: the inputs necessary to pete in any industry – labor – land – natural resources – capital – infrastructure – basic factors include natural and labor resources – advanced factors include digital munication systems and educated workforce 10 International BusinessLevel Strategy: Determinants of National Advantage ? Demand conditions: characterized by the nature and size of buyers’ needs in the home market for the industry’s goods or services – size of market segment can lead to scaleefficient facilities – efficiency can lead to domination of the industry in other countries – specialized demand may create opportunities beyond national boundaries 11 International BusinessLevel Strategy: Determinants of National Advantage ? Related and supporting industries: supporting services, facilities, suppliers and so on – support in design – support in distribution – related industries as suppliers and buyers 12 International BusinessLevel Strategy: Determinants of National Advantage ? Firm strategy, structure, and rivalry: the pattern of strategy, structure, and rivalry among firms – mon technical training – methodological product and process improvement – cooperative and petitive systems 13 International CorporateLevel Strategy Need for Local Responsiveness Need for Global Integration Low High Low High Global strategy Transnational strategy Multidomestic strategy 14 International CorporateLevel Strategy ? Type of corporate strategy selected will have an impact on the selection and implementation of the businesslevel strategies ? Some corporate strategies provide individual country units with flexibility to choose their own strategies ? Others dictate businesslevel strategies from the home office and coordinate resource sharing across units 15 Multidomestic strategy International CorporateLevel Strategy: Multidomestic Strategy ? Strategy and operating decisions are decentralized to strategic business units (SBU)
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