樸蓮的黃白電子商務ppt市場分析asocialmedia(文件)
【正文】 ial Media? 72 34 38 Why use Social Media? + 5 minutes 350 People $0 Why use Social Media? ? Carpool Zone Users by Age ? Sample of Smart Commute audience demographics Source: Carpool Zone, July 2023 Why use Social Media? ? Social media can reach younger audiences ? For example, as of July 2023, a full 57% of Facebook users fall into the 1834 demographic. Source: Facebakers on Mashable, July 2023 Why use Social Media? People are talking about you or the issues you care about. sms2023 ACT Canada Sustainable Mobility Summit 2023 Pools, Pipelines and People ? Pools (Content) ? Photos ? Videos ? Blogs ? Presentations ? Events Pools, Pipelines and People ? Pipeline (Communication) ? Tweets ? News and updates ? Discussion ? Comments Pools vs. Pipelines +websites Pools – WordPress Pipeline – WordPress, Twitter Pipeline – Twitter Pool – flickr Pipeline – flickr Pipelines – SlideShare, YouTube Pools, Pipelines and People ? People (Community) ? Discussion ? Dialogue ? Comments ? Collaboration Pipeline – LinkedIn People – LinkedIn People – LinkedIn All of the Above – CoveritLive All of the Above – CoveritLive Identity and Promotion ? Establish your identity ? Be consistent. ? Set standards – avatar! ? Relate to your program. ? Be visible. ? Speak in a consistent voice. ? Create a personality. ? Position youself as a subject matter expert
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