全球營銷nike耐克的stp戰(zhàn)略分析(文件)
【正文】 023年 2月 28日星期二 上午 10時 6分 48秒 10:06: ? 1楚塞三湘接，荊門九派通。 10:06:4810:06:4810:062/28/2023 10:06:48 AM ? 1成功就是日復(fù)一日那一點點小小努力的積累。 2023年 2月 上午 10時 6分 :06February 28, 2023 ? 1行動出成果，工作出財富。 10:06:4810:06:4810:06Tuesday, February 28, 2023 ? 1乍見翻疑夢，相悲各問年。 favorite. Adidas target market uncertainty, footwear marketing director Eric Liedtke also pointed Adidas crux is that it is not familiar with the customer, has been in manufacturing shoes, but substandard consumer tastes. This would give the sales of Adidas shoes obstacles. His target market in the football market, but he was more and more specialized, not too close to the life. Market positioning Compare with Adidas NIKE ADIDAS Nike emotional aggressive, even a little angry. Adidas emotion is positive, focusing on peting rather than winning. Nike emphasis on selfgeous style changes closer to fashion. Adidas style is rigorous, realistic, unified whole. THANK YOU Just do it ? 靜夜四無鄰，荒居舊業(yè)貧。s marketing objectives. Compare with Adidas Market Segmentation Population subdivision For population subdivision, Nike and adidas shoes facing the population age is defined in an adolescent, adidas shoes more masculine gender, male shoe is very much, style and more full, product classification is very wide, and two brands in this Asian country with the largest population of population subdivision, will be more of interest. Compare with Adidas Market Segmentation The age segmentation Nike and Adidas, consumers are concentrated in middleine and higherine groups, because the prices of the two brands of shoes suitable for twoine consumers, lowine basically there is no demand for the two brands. Compare with Adidas Market Segmentation Occupation segmentation Nike and Adidas consumers and more sports, fashion and demand factors, consumers occupational obvious. Selection of target market Compare with Adidas ?For Nike shoes target market focused on basketball market, and to determine the scope of the design of youth, nike shoes to pare the color bright, sleek pact shape, very popular with university girls39。s living standards around the world, adolescents have more disposable cash on hand. What’s more, affected by the new concept of life, the youth’s consumer attitudes bee more open. Therefore, the young group has a strong spending power, which is one of the appealing markets that many businesses want to enter. Young people are energetic and easy affected by different thoughts and actions. They pursue strength and desire to achieve outstanding performance in a particular sport. So, Sports products of highperformance and high fort
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